One of the issues facing content marketers today is measuring the return on investment (ROI). Demonstrating and quantifying campaign attribution and pipeline performance is an essential component of content marketing – creating strategies, designing and deploying cut-through programmes, measuring the revenue impact, and tracking end-to-end performance are all essential components of a successful content marketing campaign. Obviously, you’ll need a...
Do you have what it takes to increase your online lead generation? We look at the latest new tools available to benefit your business.
While the old adage “time is money” rings true, especially in these busy modern times, there’s an equally true traditional saying which is “knowledge is power”. When it comes to digital marketing it’s all too easy to...
Do you want to find out what you can do to help your business beat the Brexit and face an uncertain economic future with confidence?
When the financial crisis reared its ugly head in 2008 there was a dramatic fall in domestic demand which resulted in companies rapidly turning to the export market in order to stay afloat. With the help...
Looking to make the most of your marketing automation? Harness the Power of the Personal Approach.
When it comes to marketing automation, using a customer first approach (as opposed to a channel first approach) is a powerful way of personalising the customer experience, gaining valuable insights into each individual lead and building rapport and trust with your prospects.
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Learn how to Make Miracles with Marketing Automation
How many times have you been told that your audience has the attention span of a goldfish and most are unable to concentrate on one topic for longer than 8 seconds? We’re led to believe that the never-ending stream of information that the internet bombards us with is somehow dumbing us down and...
Looking to move your business up a level with Marketing Automation? Here’s what you need to know.
We all know that a personalised and attentive service makes all the difference between a satisfactory customer experience and an excellent customer adventure. However, when dealing with many prospects, ensuring that each one receives individual attention presents marketers with an overwhelming challenge that may...
Have you ever noticed that sometimes after you visit a certain website that an ad from the company can somehow “follow” you around the web for a few days or even weeks? This is the power of retargeting and is used by both Google and Facebook. In simple terms retargeting works by following your leads around the web with offers...
With Euro 2016 up and running football fever is gripping the nation.
You can beat the opposition when you embrace emarkable's Marketing Automation Playbook.
The Marketing Automation manual is a guaranteed winner.
As the captain of your company there are some questions you need to ask.
Are you happy with your team’s marketing strike rate?
Are they scoring with every effort?
Or are they shooting wide...
As time proceeds, the definition of content marketing expands, as does its importance in business today. That being said, content marketing is a relatively new concept, which means that there are a number of myths circulating about it. We're here to bust some myths about Content Marketing on the blog.
Content is the modern marketer's bread and butter. It's the very core...
Marketing Automation is the future of digital marketing. Although it doesn't take the work out of marketing (far from it), it does make more valuable processes a lot less time consuming, and much more effective. So, the question is: Should your business be using marketing automation?
Yes Marketing Automation is kind of a big deal in the world of business sales and...
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