Email Marketing Metrics | Which KPIs Should You Track?

5 Email Marketing Metrics and KPIs All Marketers Should Track

"Email is not an age thing, while social media is divided by generations." Here’s what I mean: The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media;Youngsters are all about Instagram;Professionals like to hang on to LinkedIn;And middle-aged people still prefer Facebook. It seems like there are boundaries in an individual’s choice of social media. But… If there’s one thing that easily reaches...
Marketing Trends That Are Here To Stay in 2020 & Beyond

7 Marketing “Trends” That Are Here to Stay in 2020 and Beyond

One of the most important jobs of being a business owner is constantly keeping an eye towards the future. Anticipating shifts in marketing trends is the best way to position your business in the lead. Over the past century, our world has seen advancements in technology which lets us accomplish tasks previously believed impossible. In the past couple of decades...

Tracking Your Website’s SEO Metrics

Search engine optimization (SEO) describes a method for increasing website visibility and delivering leads. But the benefits don’t end there. Successful SEO allows for easier website navigation, increases conversions and helps form part of your long-term marketing strategy. So, what is the best way to go about effectively tracking your website’s SEO metrics to discover how well your efforts are really...
Data-Driven Content Marketing | What You Need To Know

What You Need to Know to Create Data-Driven Content Marketing

Content marketing is an essential component of your overall digital marketing strategy. It also takes a wide range of forms, from white papers and ebooks to blog posts, articles, social media content, and everything in between. However, if you take a look at the most effective content and the least effective, you’ll find something interesting. The most successful, highest-performing content...
KPIs | Identifying The Right Key Performance Indicators

Digital Marketing Strategy Success: Identifying the Right KPIs

Anyone can slap together a digital marketing strategy. However, that doesn’t mean that it will be a success. In truth, determining whether your strategy is successful or not can be pretty challenging. Are your efforts driving that spike in traffic, or was it something else? What’s driving customers to that particular page of your website? Is your ad copy that...
Buyer Personas | Guide To Building Buyer Personas

How to Build Buyer Personas

Your digital marketing strategy must be designed to get your products or services in front of your target audience. However, if you’re not entirely sure who makes up that audience, you’re essentially flying blind here. It goes deeper than understand that your product appeals to new mums, or that your service is usually purchased by senior-aged homeowners, though. Every audience is...
A Small Business Owner’s Guide to Understanding SEO Audits

A Small Business Owner’s Guide to Understanding SEO Audits

SEO is the cornerstone of website visibility and is central to your entire digital marketing strategy. Without website visibility through the SERPs, your other efforts will fall flat. This is one reason why creating keyword-rich content on your site pages and obtaining links to your site from high-ranking websites are some of the first steps taken. However, SEO is not once...
2020 Digital Marketing Insights for Retailers in Ireland

2020 Digital Marketing Insights for Retailers in Ireland

From “mom and pop” shops to large-scale retail shops and everything in between, the retail industry in Ireland is becoming increasingly competitive. Add in e-commerce, and things become even more challenging. The good news is that Irish retailers can harness the power of digital marketing to help them stand out in the crowded marketplace, reach their audience, engage with those...
Serps: What Do You Do When You Drop In Rankings?

You’ve Dropped in the SERPs – Now What?

Creating high-quality content, implementing the right keywords and phrases, and then marketing that content through social media and your website may eventually help you reach the first search engine results page (SERP). You may even climb that page, moving closer to the coveted top slot. However, it’s also possible that something will happen to reduce your standing and drop your...
Social Media CRM and How It Empowers Your Brand

Social Media Customer Relationship Management and How It Empowers Your Brand

Social media has become much more than just a way for consumers to keep in touch with one another. Facebook, Twitter, and, to a lesser extent, other platforms have evolved to become vital tools for businesses to reach their audience. However, you cannot simply use ads to boost visibility and website traffic. There is much more that social media can...