Make Email Marketing Work for Your Business

Does email marketing still work? It can, depending on how it’s done. It still has the potential to be extremely effective, and it has been for many businesses. Email even proves to be more effective than a lot of other types of marketing. Those who may have been discounting email as part of their marketing strategies will want to reconsider....
marketing automation

Benefits of Marketing Automation

The benefits of Marketing Automation have allowed businesses to save time, energy, and money by automating repetitive tasks.  You will find that marketing automation has a wide range of benefits, some of which we will detail below. To reap the Benefits of Marketing automation it takes understanding and the right tools and tactics. Emarkable can help to get your company up...
Email Marketing Metrics | Which KPIs Should You Track?

5 Email Marketing Metrics and KPIs All Marketers Should Track

"Email is not an age thing, while social media is divided by generations." Here’s what I mean: The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media;Youngsters are all about Instagram;Professionals like to hang on to LinkedIn;And middle-aged people still prefer Facebook. It seems like there are boundaries in an individual’s choice of social media. But… If there’s one thing that easily reaches...

Tracking Your Website’s SEO Metrics

Search engine optimization (SEO) describes a method for increasing website visibility and delivering leads. But the benefits don’t end there. Successful SEO allows for easier website navigation, increases conversions and helps form part of your long-term marketing strategy. So, what is the best way to go about effectively tracking your website’s SEO metrics to discover how well your efforts are really...
Data-Driven Content Marketing | What You Need To Know

What You Need to Know to Create Data-Driven Content Marketing

Content marketing is an essential component of your overall digital marketing strategy. It also takes a wide range of forms, from white papers and ebooks to blog posts, articles, social media content, and everything in between. However, if you take a look at the most effective content and the least effective, you’ll find something interesting. The most successful, highest-performing content...
Buyer Personas | Guide To Building Buyer Personas

How to Build Buyer Personas

Your digital marketing strategy must be designed to get your products or services in front of your target audience. However, if you’re not entirely sure who makes up that audience, you’re essentially flying blind here. It goes deeper than understand that your product appeals to new mums, or that your service is usually purchased by senior-aged homeowners, though. Every audience is...