Anyone can slap together a digital marketing strategy. However, that doesn’t mean that it will be a success. In truth, determining whether your strategy is successful or not can be pretty challenging. Are your efforts driving that spike in traffic, or was it something else? What’s driving customers to that particular page of your website? Is your ad copy that...
Your digital marketing strategy must be designed to get your products or services in front of your target audience. However, if you’re not entirely sure who makes up that audience, you’re essentially flying blind here. It goes deeper than understand that your product appeals to new mums, or that your service is usually purchased by senior-aged homeowners, though.
Every audience is...
SEO is the cornerstone of website visibility and is central to your entire digital marketing strategy. Without website visibility through the SERPs, your other efforts will fall flat. This is one reason why creating keyword-rich content on your site pages and obtaining links to your site from high-ranking websites are some of the first steps taken.
However, SEO is not once...
From “mom and pop” shops to large-scale retail shops and everything in between, the retail industry in Ireland is becoming increasingly competitive. Add in e-commerce, and things become even more challenging. The good news is that Irish retailers can harness the power of digital marketing to help them stand out in the crowded marketplace, reach their audience, engage with those...
Creating high-quality content, implementing the right keywords and phrases, and then marketing that content through social media and your website may eventually help you reach the first search engine results page (SERP). You may even climb that page, moving closer to the coveted top slot. However, it’s also possible that something will happen to reduce your standing and drop your...
Social media has become much more than just a way for consumers to keep in touch with one another. Facebook, Twitter, and, to a lesser extent, other platforms have evolved to become vital tools for businesses to reach their audience. However, you cannot simply use ads to boost visibility and website traffic. There is much more that social media can...
There’s a single mistake that the vast majority of companies make when they design their website. They assume that because the website belongs to the company, it is about their company. While your site might host your products or inform your audience about your services, it’s not actually about you. It’s about your customers or clients. Without them, your website...
You’ve heard the warning before. If you’re not tracking your website’s metrics, you cannot determine whether you’re succeeding in your mission. The challenge here has nothing to do with realising that those metrics are important, and everything to do with not understanding what those metrics actually mean, when it comes to your website and your online presence.
For instance, what does...
When it comes to search engine optimisation, you know the importance of using the right keywords within your website content. You probably also understand the need for the right linking strategy and how that impacts SEO, as well. However, there are other factors that go well beyond keywords, links, and the like that have a major impact on your site...
Marketing initiatives are complex and never perfect. Some elements will keep leads in the funnel and drive conversions, while others might cause them to fall out. And the only way you can know which of your marketing elements are effective is to Measure Marketing Attribution.
Marketing attribution is a way of measuring the value of different steps in the customer journey...
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