Are you ready to take control of your Marketing Team’s professional development?
Emarkable’s Empower Programme is designed to assess, plan, educate, upskill, and train individuals in order to help them achieve their goals.
The ongoing digital transformation in culture highlights the significance of continuous learning in business and marketing. To meet your goals this year, you need to effectively utilise training and skills development planning. The fast-paced and competitive work environment demands additional training strategies aimed at enhancing learning agility, transferability of skills, and opportunities to explore new skills.
In today’s digital age, companies must improve their online communication effectiveness as digital channels are crucial in customers’ decision-making process for purchasing products and services. You can use Emarkable’s Empower Programme to identify the areas of your marketing that require optimisation, which will inform your team’s training needs.
Assessing future marketing training and skills development needs can be challenging for employees and managers. To help you, we have created an Employee Development Learning Path, which can be used for annual development or performance reviews and provides critical guided questions.
A likely training and skills development program might include the following elements:
- Needs assessment: The first step in creating a development programme is to assess the needs of employees. This can be done through surveys, focus groups, and individual assessments.
- Goals and objectives: Based on the needs assessment, the programme will have clear goals and objectives. These should align with the organisation’s overall goals and be specific, measurable, achievable, relevant, and time-bound.
- Curriculum design: The programme’s curriculum will be designed based on the needs and goals identified in the first two steps. This may include both technical skills training and soft skills training.
- Delivery methods: The programme will be delivered in a way that meets the needs of employees. This may include classroom-style training, online courses, workshops, and coaching.
- Evaluation: The programme will include methods for evaluating the effectiveness of the training. This may include assessments, pre- and post-training surveys, and performance metrics.
- Continuous improvement: Based on the evaluation, the programme will be continually improved to ensure that it meets the changing needs of employees and the organisation.
The specifics of the program will vary depending on the organisation’s needs, but this general outline should provide a good starting point for creating a successful training and skills development programme.
So what are you waiting for? Join Emarkable’s Empower Programme today and take control of your future! Our team is here to support you every step of the way. Contact us today to learn more and to schedule your assessment
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