Thinking about rebranding for the new year? You’re not alone. Change seems to be in the air, whether that’s related to the COVID-19 pandemic, shifts toward minimalism, or something else completely. Is it right for your company, though? This brief questionnaire will walk you through critical questions to answer to know whether you should go for a rebrand or stay...
While pharmaceutical companies are at the leading edge of their industry, that doesn’t always translate into the ability to build a successful online presence. After all, your expertise is in research and development and designing treatments to help improve your customers’ quality of life. However, without an online presence, your firm cannot grow and thrive. Thankfully, there are many ways to...
Let’s face it – 2020 was not the best year ever. While there were some surprising highlights, the impact of COVID-19 has affected just about everyone on the planet. In addition to showing us just how interconnected the modern world is, we’ve learned a few key things that we should take with us into 2021 and that should inform the...
With the world still social distancing and working remotely, “digital events” have become much more widespread. There are virtual museum tours, digital comic book conventions, virtual book signings, and so much more. In fact, digital events and product promotion go hand in hand, ensuring that businesses can still connect with their audience even in the post-COVID-19 world. With that being...
COVID-19 has affected all industries in Ireland and around the world. However, construction has been one of the hardest hit. In fact, according to some sources, almost €18bn has been lost in cancelled or paused projects. That’s a great deal of money, time, and lost jobs across the nation. What does 2021 hold? Will the construction industry get back on...
With 2020 on the way out, it’s natural to want to know what eCommerce in 2021 might hold. What does the future look like? With the current trajectory of eCommerce, it’s possible to make some pretty accurate determinations about where the industry as a whole will go in the next year. Below, you’ll find 10 ECommerce trends to be aware...
Years have passed and the times have changed: millennials have gone from selfie-obsessed teenagers to the largest generation in the workforce. They’re at the peak of their buying power as consumers, and since more than half of them are in management positions, they’re also becoming B2B decision makers. Forward-thinking marketers need to work on capturing millennial interest today if they’re going...
If there is one thing that we’ve learned from COVID-19, it’s that pretty much every retailer needs to have an ecommerce presence if they hope to compete today. While some retailers could eke out a living without an online presence before the pandemic hit, today’s landscape is radically changed. More and more people are turning to the Internet for their...
So, you want to enter the world of eCommerce. This segment is growing incredibly fast. However, you cannot just build an eCommerce site and expect to become an overnight success. Achieving growth and establishing your brand takes time, intentionality, and the right strategy. In this post, we'll explore what you need to know about building a profitable eCommerce store. Know Your...
Marketing automation tools allows you to achieve so much more than would otherwise be possible. It saves time and money. It allows you to reach additional customers and leads. However, perhaps the most essential benefit of these tools is their ability to enable you to nurture strong relationships well beyond the conversion point. Of course, it can be challenging to...
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