In modern society, there are certain aspects of business that have become so commonplace as to be expected. For example, when people buy from Amazon, they expect fast and safe shipping that will get them quality products on time. These sorts of expected aspects have a wider influence on how businesses develop, so much so that business owners might not even...
You've started an e-commerce business, which is a great step towards your future as an e-commerce business owner. First, take a moment to pat yourself on the back because you deserve those accolades. But now that the shiny glowing elements of a new toy have begun to wash off, you're likely beginning to realise that you're stuck with a bunch of...
Thinking about rebranding for the new year? You’re not alone. Change seems to be in the air, whether that’s related to the COVID-19 pandemic, shifts toward minimalism, or something else completely. Is it right for your company, though? This brief questionnaire will walk you through critical questions to answer to know whether you should go for a rebrand or stay...
While pharmaceutical companies are at the leading edge of their industry, that doesn’t always translate into the ability to build a successful online presence. After all, your expertise is in research and development and designing treatments to help improve your customers’ quality of life. However, without an online presence, your firm cannot grow and thrive. Thankfully, there are many ways to...
Let’s face it – 2020 was not the best year ever. While there were some surprising highlights, the impact of COVID-19 has affected just about everyone on the planet. In addition to showing us just how interconnected the modern world is, we’ve learned a few key things that we should take with us into 2021 and that should inform the...
With the world still social distancing and working remotely, “digital events” have become much more widespread. There are virtual museum tours, digital comic book conventions, virtual book signings, and so much more. In fact, digital events and product promotion go hand in hand, ensuring that businesses can still connect with their audience even in the post-COVID-19 world. With that being...
COVID-19 has affected all industries in Ireland and around the world. However, construction has been one of the hardest hit. In fact, according to some sources, almost €18bn has been lost in cancelled or paused projects. That’s a great deal of money, time, and lost jobs across the nation. What does 2021 hold? Will the construction industry get back on...
With 2020 on the way out, it’s natural to want to know what eCommerce in 2021 might hold. What does the future look like? With the current trajectory of eCommerce, it’s possible to make some pretty accurate determinations about where the industry as a whole will go in the next year. Below, you’ll find 10 ECommerce trends to be aware...
Years have passed and the times have changed: millennials have gone from selfie-obsessed teenagers to the largest generation in the workforce. They’re at the peak of their buying power as consumers, and since more than half of them are in management positions, they’re also becoming B2B decision makers. Forward-thinking marketers need to work on capturing millennial interest today if they’re going...
If there is one thing that we’ve learned from COVID-19, it’s that pretty much every retailer needs to have an ecommerce presence if they hope to compete today. While some retailers could eke out a living without an online presence before the pandemic hit, today’s landscape is radically changed. More and more people are turning to the Internet for their...
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