Millennials | How to Market to Millennials – Five Tips

How to Market to Millennials – Five Tips

Years have passed and the times have changed: millennials have gone from selfie-obsessed teenagers to the largest generation in the workforce. They’re at the peak of their buying power as consumers, and since more than half of them are in management positions, they’re also becoming B2B decision makers. Forward-thinking marketers need to work on capturing millennial interest today if they’re going...
Ecommerce Store | Building a Profitable eCommerce Store

Building a Profitable eCommerce Store: A Guide for Business Owners

So, you want to enter the world of eCommerce. This segment is growing incredibly fast. However, you cannot just build an eCommerce site and expect to become an overnight success. Achieving growth and establishing your brand takes time, intentionality, and the right strategy. In this post, we'll explore what you need to know about building a profitable eCommerce store. Know Your...
Marketing Automation Tools | How To Nurture Relationships

Essential Tips to Enable You to Nurture Relationships through Marketing Automation

Marketing automation tools allows you to achieve so much more than would otherwise be possible. It saves time and money. It allows you to reach additional customers and leads. However, perhaps the most essential benefit of these tools is their ability to enable you to nurture strong relationships well beyond the conversion point. Of course, it can be challenging to...
Marketing Automation | Keeping The Human Element - Emarkable.ie

Keeping the Human Element in Your Marketing Automation

Marketing automation offers undeniable benefits for businesses large and small. It helps free you of mundane but vital tasks, ensuring that you’re able to focus on building your business, rather than building your lists. It’s even become integrated into almost every part of our digital existence, from social media to the shopping cart. However, when done improperly, it could be costing...
Audience Segmentation | How To Increase Your Success

Increase Marketing Automation Success with Audience Segmentation

Marketing automation tools can do a lot for your business. They enable you to automate mundane tasks that would otherwise prevent you from giving your attention to mission-critical matters. They help improve retention and increase the likelihood of lead conversion. They’re pretty powerful, actually. However, to achieve the best results, you need to start on the right foot. One of the...

How to Maintain Brand Voice Consistency in Your Content Marketing

Content marketing crosses multiple channels. You’ve got social media, your company’s blog, its website, email, and many others. Each of those channels has specific requirements for your content. For instance, tweets must be ultra-brief. Blog posts should be a bit more personal or casual than other content. Facebook, emails, whitepapers – they all have their unique format and tone. However,...
Better Marketing Automation | Cleaning Up Your Database

Cleaning Up Your Database for Better Marketing Automation

Marketing automation helps free you of mundane tasks, allowing you to focus on building a strong, thriving business while software handles the rest. However, even the best marketing automation tools out there are not capable of human-like thought just yet, so it’s your responsibility to give them the best start possible. One thing that you’ll need to do is invest some...