Marketing Automation Tools | How To Nurture Relationships

Essential Tips to Enable You to Nurture Relationships through Marketing Automation

Marketing automation tools allows you to achieve so much more than would otherwise be possible. It saves time and money. It allows you to reach additional customers and leads. However, perhaps the most essential benefit of these tools is their ability to enable you to nurture strong relationships well beyond the conversion point. Of course, it can be challenging to...
Marketing Automation | Keeping The Human Element - Emarkable.ie

Keeping the Human Element in Your Marketing Automation

Marketing automation offers undeniable benefits for businesses large and small. It helps free you of mundane but vital tasks, ensuring that you’re able to focus on building your business, rather than building your lists. It’s even become integrated into almost every part of our digital existence, from social media to the shopping cart. However, when done improperly, it could be costing...
Audience Segmentation | How To Increase Your Success

Increase Marketing Automation Success with Audience Segmentation

Marketing automation tools can do a lot for your business. They enable you to automate mundane tasks that would otherwise prevent you from giving your attention to mission-critical matters. They help improve retention and increase the likelihood of lead conversion. They’re pretty powerful, actually. However, to achieve the best results, you need to start on the right foot. One of the...

How to Maintain Brand Voice Consistency in Your Content Marketing

Content marketing crosses multiple channels. You’ve got social media, your company’s blog, its website, email, and many others. Each of those channels has specific requirements for your content. For instance, tweets must be ultra-brief. Blog posts should be a bit more personal or casual than other content. Facebook, emails, whitepapers – they all have their unique format and tone. However,...
Better Marketing Automation | Cleaning Up Your Database

Cleaning Up Your Database for Better Marketing Automation

Marketing automation helps free you of mundane tasks, allowing you to focus on building a strong, thriving business while software handles the rest. However, even the best marketing automation tools out there are not capable of human-like thought just yet, so it’s your responsibility to give them the best start possible. One thing that you’ll need to do is invest some...
KPIs | Identifying The Right Key Performance Indicators

Digital Marketing Strategy Success: Identifying the Right KPIs

Anyone can slap together a digital marketing strategy. However, that doesn’t mean that it will be a success. In truth, determining whether your strategy is successful or not can be pretty challenging. Are your efforts driving that spike in traffic, or was it something else? What’s driving customers to that particular page of your website? Is your ad copy that...
Buyer Personas | Guide To Building Buyer Personas

How to Build Buyer Personas

Your digital marketing strategy must be designed to get your products or services in front of your target audience. However, if you’re not entirely sure who makes up that audience, you’re essentially flying blind here. It goes deeper than understand that your product appeals to new mums, or that your service is usually purchased by senior-aged homeowners, though. Every audience is...
Online Retail Scheme For Covid-19 |

COVID-19 Online Retail Scheme – Enterprise Ireland

The Department of Business, Enterprise and Innovation (DBEI) has proposed this Scheme in response to the Covid-19 crisis and the urgent need for retail companies to achieve a step change in online capability. This is a Competitive Fund which will be administered by Enterprise Ireland on behalf of DBEI with a total fund size of €2m. Applications for funding will be invited...
Ecommerce Grants Available From Enterprise Ireland & Leo

Ecommerce grants available from Leo and Enterprise Ireland

As businesses remain shuttered owing to Covid-19 restrictions, hundreds of producers and store owners have moved their offerings online, many for the first time. One of the responses we have seen to how people are approaching this period of isolation and uncertainty is in huge overnight changes to their shopping behaviors. From bulk-buying to online shopping, people are changing what they...