Anyone can slap together a digital marketing strategy. However, that doesn’t mean that it will be a success. In truth, determining whether your strategy is successful or not can be pretty challenging. Are your efforts driving that spike in traffic, or was it something else? What’s driving customers to that particular page of your website? Is your ad copy that...
Your digital marketing strategy must be designed to get your products or services in front of your target audience. However, if you’re not entirely sure who makes up that audience, you’re essentially flying blind here. It goes deeper than understand that your product appeals to new mums, or that your service is usually purchased by senior-aged homeowners, though.
Every audience is...
The Department of Business, Enterprise and Innovation (DBEI) has proposed this Scheme in response to the Covid-19 crisis and the urgent need for retail companies to achieve a step change in online capability.
This is a Competitive Fund which will be administered by Enterprise Ireland on behalf of DBEI with a total fund size of €2m.
Applications for funding will be invited...
As businesses remain shuttered owing to Covid-19 restrictions, hundreds of producers and store owners have moved their offerings online, many for the first time.
One of the responses we have seen to how people are approaching this period of isolation and uncertainty is in huge overnight changes to their shopping behaviors. From bulk-buying to online shopping, people are changing what they...
Whilst the current situation has changed everything, there is still opportunity in amongst this uncertainty surrounding Covid19.
How long is this period of uncertainty?
How will the economy recover?
When will the ‘new norm’ happen and what will this new norm look like?
Many companies globally are focused on saving their business and operational issues like managing money and managing staff during the Covid19...
We get it. Things look pretty bleak right now. Your business has been forced to close its doors. Your customers are shut in their homes. Sales have plummeted. You may have even been forced to lay off some staff. It’s a terrible situation, but it will pass. It’s important that your business is prepared when the pandemic recovery occurs.
Train...
No matter what industry you might be in and no matter the size of your company, the novel coronavirus has affected things. B2B and B2C companies have both seen their audiences dwindle, their reach shrink, and their profitability begin to dry up as a result of the coronavirus lockdown and the worldwide pandemic.
Here are two things to know. First,...
With the world firmly in the clutches of Covid-19, things can seem pretty bleak. Between lockdowns and shelter in place orders, and entire nationwide shutdowns in some countries, it’s natural to wonder how your business will be able to stay afloat. For SMBs that have yet to explore their options, eCommerce is the solution, but you must do more than...
The coronavirus threat has developed into a global pandemic. No nation on the planet has escaped it, and the impact continues to increase. What does that mean for your business? Is it time to think about worst-case scenarios? Actually, while the threat is real and it will have repercussions that last for decades to come, now is the time to...
Our businesses are all facing challenging times as the economic impact of the Coronavirus downturn starts to bite. And when faced with challenges like this it is time to prepare your business for the long haul.
We need to work smarter and be ready to tackle the challenges ahead.
If there is one major marketing challenging now facing most brands it is...
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