Measure Everything

Digital marketing KPIs (Key Performance Indicators) are metrics that help measure the success and effectiveness of a digital marketing campaign.

KPIs provide insight into how well a campaign is performing and allow marketers to make data-driven decisions to optimize their strategy.

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Some examples of Lead Generation KPIs include 

  • Lead conversion rate
  • Lead generation
  • Cost per lead
  • Lead Quality
  • Lead to customer conversion rate
  • Return on Investment

The most important e-commerce metrics include

  • The most important e-commerce metrics include
  • Average order value
  • Bounce rate
  • Cart abandonment rate
  • Customer lifetime value
  • Traffic to conversion rate
  • Gross margin
  • Net Promoter Score (NPS)
  • Return on ad spend (ROAS)
  • Return on Investment

By monitoring these KPIs, marketers can see which tactics are working and which ones need improvement, and make adjustments accordingly. Additionally, KPIs can also help identify areas where the business is not performing well and can be used to set goals and track progress towards achieving them. Overall, digital marketing KPIs are a crucial tool for measuring the success of a digital marketing campaign and making data-driven decisions to improve it.

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