Lead Generation Programme
Keeping your sales pipeline full of qualified leads is critically important in today’s challenging business climate.
Our Lead Generation Programme is designed to help you identify, attract, and engage potential customers. We understand that every business is unique and requires an individual approach to generating leads. Our team of experts will work closely with you to understand your target audience, identify key pain points, and develop a comprehensive lead generation strategy that aligns with your business goals.
Our approach includes a combination of tactics such as search engine optimisation, social media marketing, email marketing, content marketing, and pay-per-click advertising. We also offer strategic guidance on how to nurture leads throughout the sales process, and how to measure and analyse the results of your lead generation efforts.
We can also offer implementation services for lead generation campaigns, as well as training and coaching for your in-house team. This allows you to have flexible, scalable and independent guidance on your lead generation efforts. With our Lead Generation Programme, you can count on a steady stream of qualified leads that will help you grow your business.
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Increasing sales opportunities
Many sales managers have come to us for help with generating leads. Sales staff can spend up to 80% of their time prospecting for new leads instead of selling? We help you attract the leads that are the right fit for your business; creating long-term, loyal customers that help you grow and scale.
Emarkable can keep your sales team supplied with leads, isolate profitable sectors, and ensure your sales people are selling not prospecting.
What we do for you
At the top of the funnel, prospects often do not know anything about your brand or product offerings. The goal at this stage is to capture as many relevant leads as possible and begin categorising, prioritising and nurturing them. Emarkable suggests implementing the following for your business to improve conversions at this stage.
- Page Creation
- Keyword Research
- Search Engine Optimisation
- Social Media Strategy and Promotion
- Audience Segmentation
- Paid Search
- Paid Social
- Anonymous Web Visitor Identification
- Email Acquisition email
Engaging leads at critical points in their buying process is key to conversion. We will build personas and dynamic lists to automatically segment contacts based on relevant criteria—demographics, interests, and behaviors—and then kick off workflows to trigger emails, notifications, and other actions to convert leads at every stage of the funnel.
- Creating Premium Content Offers (e-books, checklists, and other downloads)
- Designing effective Call to Actions
- Creating dedicated Landing Pages (conversion pages)
- Lead Scoring
- Nurture Campaigns using email, paid advertising and social media
- Business Development Outreach Campaigns
- Event Marketing
- Webinar Marketing
- Develop Audience Segmentation, for example
- Blog subscriber lists
- Persona-based lists
- Campaign-specific lists
- Webinar/event lists (e.g. registered, attended)
- Product/service interest lists
- Lead attribute lists (e.g. location, industry, role)
- Lead-score based lists (e.g. engaged, sales ready)
- Visited “important” page lists
- Sales engaged/pipeline lists
- Customer lists
- Related product/service lists (upsell and cross-sell lists)
- Customer advocate lists (based on satisfaction survey and lead scores)
Our goal is to help you gain a clear understanding of what’s working and what’s not, and measure the true end-to-end ROI of marketing initiatives.
Emarkable will provide comprehensive reports and analytics to help you make informed decisions and work with you to identify ongoing strategies to improve sales and revenue.
- Monthly Reporting
- On-going Analytics Analysis
- Quarterly Reviews
- Campaign Tracking
- Sales Forecasting
At the bottom of the funnel, the goal is to convert opportunities into sales, including re-engaging with closed-lost opportunities. Emarkable will implement the following for your business to improve conversions at this stage of the funnel.
- On-going Email Communications
- Strategic Email Nurturing Campaigns
- Custom Thank You Pages
- Audience Segmentation
- Welcome/onboarding workflows
- Customer Satisfaction Campaigns
- Customer Advocacy Campaigns
- Referral Campaigns
- Cross Sell campaigns
- Upsell Campaigns
Contact us now for more information
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