Step 1:
Developing an effective Digital Marketing Strategy
Marketing is an investment in the growth of your business, not an expense.
- What is the purpose of this marketing plan?
- What are your goals? What are your objectives?
- What marketing challenges have you faced?
- Who are your ideal customers and how can you attract them?
- Where do potential buyers look for companies like yours?
- How much should you invest in a marketing programme?
- How is this marketing programme going to provide a positive ROI?
Step 2:
The Creation and Maintenance of an Effective Website Platform
- Easy to Navigate
- Professional Appearance
- Search Engine Friendly
- Responsive Design
- Easy-to-Update
An effective website is the hub of all your online marketing and lead generation!
Step 3:
Generate More Traffic
By increasing the traffic to your website, you increase the number of opportunities for visitors to turn into leads.
- Blogs
- Social Media Integration
- Onsite and offsite SEO
- Pay-Per-Click Campaigns
These tasks are proven ways to bring new and qualified visitors to your site.
Step 4:
Convert Traffic To Leads
Create attractive offers and calls to action that appeal to potential buyers at all levels.
The proven process:
- Build landing pages that describe the offer with a form to collect leads information.
- Upon completing the form, the user will gain access to the offer, receive an auto responder email, and be entered as a lead in your CRM system.
- Place Calls to Action (CTAs) throughout the site to encourage more lead generation.
Step 5:
Converting Leads into Sales
Marketing automation is used to perform these laborious tasks cost-effectively and hands free!
- Lead Intelligence
- Segment Leads
- Lead Nurturing
- Email Marketing
- CRM Integration
Step 6:
Measure Everything
“Most important metrics measured”
- Traffic Statistics
- SEO Success
- PPC Costs and Rates
- Blogging Effectiveness
- Social Media Audience Size and Growth
- Email Subscribers
