Our Process

Develop a Sales and Marketing Strategy

Strategy is the cornerstone of growth. We work with you to create a clear, actionable plan using our proven  Digital Marketing Strategy Framework and Business Development Blueprint.

• Define marketing objectives, goals, and ROI expectations.
• Identify challenges, ideal customers, and buyer behaviours.
• Align sales and marketing efforts to drive measurable business outcomes.
• Plan for investment in growth-focused marketing programmes.
• Assess Technical requirements, CRM, Automation, Optimisation.
• Assess Internal competencies and utilise Emarkable Academy

Build and Maintain an Effective Website Platform

Key Features:

• User-friendly design for seamless navigation.
• Content Workshop for optimal customer Experience
• Search engine optimisation (SEO) to attract organic traffic.
• Responsive and mobile-first design for all devices.
• Fast load times to reduce bounce rates.
• Integration of suitable Marketing Tools

Your website is the hub of your digital marketing. A fast, responsive, and easy-to-navigate platform drives both traffic and conversions.

Drive Targeted Traffic to Your Website

Increase traffic with campaigns designed to attract the right audience at the right time. Targeted strategies mean more qualified leads.

Focus Areas:

• Content Marketing to educate and engage.
• Social Media Marketing to amplify brand reach.
• SEO (onsite/offsite) and Local SEO to improve discoverability.
• Email, Referral, and Influencer Marketing to build trust and relationships.
• Paid Ads (PPC) for immediate visibility and traffic.

These tasks are proven ways to bring new and qualified visitors to your site.

Convert Website Visitors Into Leads

Use lead-generating tactics to turn visitors into prospects. Build compelling offers and optimise touchpoints across the customer journey.

The proven process:

• Build optimised landing pages with high-converting forms.
• Use CTAs that address buyer needs at every stage.
• Capture information and store it effectively in a CRM.
• Employ marketing automation to nurture leads effortlessly.

Converting Leads into Sales

Streamline and automate your sales process to nurture leads and turn them into customers efficiently.

Focus Areas:

• Plan Lead Intelligence: Identify buyer behaviour patterns.
• Segment Leads: Prioritise based on readiness to purchase.
• Lead Nurturing: Use targeted campaigns and email marketing.
• CRM Integration: Align your sales and marketing teams with the right tools.

Measure and Refine for Growth

Track performance, identify bottlenecks, and optimise based on data insights. Measuring success ensures sustainable growth.

Metrics Measured:

• Website Traffic and Engagement.
• SEO Rankings and Success.
• PPC Performance and ROI.
• Email Marketing Metrics (Subscribers, CTR, Conversions).
• Social Media Audience Growth.
• Conversion Rates (MQL to SQL to Sales).