Step 1:

Developing an effective Digital Marketing Strategy

Marketing is an investment in the growth of your business, not an expense.

  • What is the purpose of this marketing plan?
  • What are your goals? What are your objectives?
  • What marketing challenges have you faced?
  • Who are your ideal customers and how can you attract them?
  • Where do potential buyers look for companies like yours?
  • How much should you invest in a marketing programme?
  • How is this marketing programme going to provide a positive ROI?
						
Step 2:

The Creation and Maintenance of an Effective Website Platform

  • Easy to Navigate
  • Professional Appearance
  • Search Engine Friendly
  • Responsive Design
  • Easy-to-Update

An effective website is the hub of all your online marketing and lead generation!

							
Step 3:

Generate More Traffic

By increasing the traffic to your website, you increase the number of opportunities for visitors to turn into leads.

  • Blogs
  • Social Media Integration
  • Onsite and offsite SEO
  • Pay-Per-Click Campaigns

These tasks are proven ways to bring new and qualified visitors to your site.

																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																		
Step 4:

Convert Traffic To Leads

Create attractive offers and calls to action that appeal to potential buyers at all levels.

The proven process:

  • Build landing pages that describe the offer with a form to collect leads information.
  • Upon completing the form, the user will gain access to the offer, receive an auto responder email, and be entered as a lead in your CRM system.
  • Place Calls to Action (CTAs) throughout the site to encourage more lead generation.
																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																													
Step 5:

Converting Leads into Sales

Marketing automation is used to perform these laborious tasks cost-effectively and hands free!

  • Lead Intelligence
  • Segment Leads
  • Lead Nurturing
  • Email Marketing
  • CRM Integration
																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																												
Step 6:

Measure Everything

“Most important metrics measured”

  • Traffic Statistics
  • SEO Success
  • PPC Costs and Rates
  • Blogging Effectiveness
  • Social Media Audience Size and Growth
  • Email Subscribers
																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																					

Our Process