Educate your audience –avoid the hard-sell. Upload material that fulfils your customers’ needs, answers their common questions or helps them solve a problem. The more value you offer, the more credible you become. Connect your profile with other social sites. Utilise SlideShare’s applications for Facebook and LinkedIn to automatically update your business’ profiles. Leverage documents and videos. Aside from...

Don’t bookmark useless websites. Refrain from sharing sites that bring no value or provides no use to the general public. Only share sites that users would find beneficial. (Sites that would only be useful to you can be marked as private.) Don’t spam. This ties in with the above point. Don’t bookmark every single page on your website. If...

Profile Creation Do’s Do use your company name or domain in your profile. Do have a company logo or professional photo for your profile picture and use a consistent picture across all social profiles. Do provide a company biography on your profile and list your industry or service enterprise. Do use a branded profile design where possible. Don’ts Don’t use multiple names...

Reputation Monitoring Versus Management With the Internet at our fingertips, people are searching online to learn more about a brand, product, service prior to making a purchase. They go to their favourite search engine, type in a few keywords and click on the first few links that appear. Though consumers will likely visit your site for general information (if your site...

Knowing what’s being said about your brand, products and services online is only the first step to effective online reputation management. Based on what you hear, you need to take action. Let’s say, for example, that you discover negative feedback online. What’s your next course of action? Communication is the key to building relationships. But let’s say you discover that there...

It has been said that “if a customer has a positive experience with a company, they’ll tell 3 people. But if they have a negative experience, they’ll tell 10”. There’s no doubt that negative feedback can spread like wildfire. That’s why it is essential you have a digital crisis management strategy prepared in case social damage control is needed. What is Digital...

Similar to all other online marketing activities, social technologies are inherently measurable. Whether you are looking at analysing all of your brand mentions across an overall sentiment rating or want to track each individual tweet or post, the measurability of your social activities is endless. But just like any other marketing efforts you do online, social media measurements are more than...

When it comes to businesses leveraging social media technologies, there is one common trend that we see happening; a lot of time and effort is put into launching a number of different social technologies and activities, but very little effort is put into measuring how effective these initiatives are in actually generating a return on investment for the business. The problem...

With the May 25th deadline for the new GDPR requirements looming on the horizon, business owners need to be prepared to ensure compliance or face some hefty fines. We’ve already brought you news and information about GDPR, along with a handy GDPR checklist aimed at helping Ireland’s SMEs to prepare for the change in legislation. Today, we’re going to take...

Here at Emarkable we believe in using the very latest and best tools of the trade so that our clients receive a service that’s second to none. Thousands of clients around the world rely on SharpSpring for their marketing activities as it offers the following benefits: Generates leads Improves conversions to sales ratios Drives higher returns on marketing investments Free...