Social media is a critical tool for any business hoping to achieve success in today’s world, whether online or off. Increasingly, your customers are congregating on sites like Facebook, Twitter, and Snapchat, to name just a few. However, social media marketing can also be quite time consuming, robbing you of time better spent on building your business. The good news...

Picture this: You’ve spent countless hours (and dollars) on your content strategy, and now the website traffic is starting to pour in. Awesome. But wait… if you take a closer look, you start to notice your site visitors are rarely converting. Conversion goals may vary from business to business, but generally, it all begins with obtaining a prospect’s email. You’ve got...

Website migration – it’s one of the most daunting aspects of maintaining your online presence. Website migration can mean moving to a new host, moving to a newly designed site, moving to a new underlying platform, and more. No matter what, it’s always a stressful process. Our brief guide will help to streamline things for you.   Test First – Before you...

The Internet has made it possible for small businesses to compete with global brands on an almost toe-to-toe basis. It’s an exciting prospect for Irish business owners—the thought of being able to reach a worldwide audience and build profitability can be very exciting. However, do not get carried away. There are things you’ll need to know before you start selling...

Want to instantly understand the value of email automation? Go grab a cup of joe from the nearest automated drip coffee maker and pay close attention to what happens. You get to stand and watch as the machine does all the work, filling up your mug drop by drop, till you’re left with a delightful, caffeinated experience. You got the final...

Software as a Service (SaaS) has come of age with a great new addition to its powerful toolbox – content marketing consultancy.  Any business owner looking for a SaaS provider needs to know that any service worth choosing will offer content marketing consultancy as part of the package.  This will help to set your business apart with an increased priority...

If you’re a construction company owner, chances are you’re an expert builder when it comes to bricks and mortar but you may be facing a challenge when it comes to building a business website.  If you’re asking yourself whether or not you need a website, the answer is a resounding Yes!  Don’t make the mistake of thinking that you don’t...

One of the most effective ways for construction companies to demonstrate their skills and competence is by publishing a photographic record of their work.  In other words, telling the story of a project in a series of remarkable photos. Using “before” and “after” photos of a project is a brilliant way to show prospective clients the difference that such a transformation...

How to Use Social Bookmarking in Your Business The term “bookmarking” (strictly referring to your Internet browser) is the act of saving a website address on your computer to refer to later. On the other hand, the term “social bookmarking” is the practice of saving bookmarks to a public website and “tagging” them with keywords. Because social bookmarks are saved online,...

Be Transparent Your honesty—or dishonesty—will be quickly noticed in the social media environment. If you are conversing about your products or services, use your real name, identify that you are representing your company and be clear about your role. If you have a vested interest in something you are discussing, then be the first to point it out. Be Judicious Make sure...