When it comes to marketing, there are a lot of strategies, levels, and processes that can be applied. However, no one has the time or the brainpower to apply them all, all of the time. It is important to find that sweet spot that will generate the business you want without running you ragged. What is a sweet spot? According to...

When it comes to predicting outcomes, there are a few areas that you will never gauge with complete accuracy. One of the main ones is SEO. Just because you can’t always predict the outcome doesn’t mean you shouldn’t worry about it, however. When it comes to your SEO metrics, you need to learn what to track, and what to let slide....

The world of marketing continues to evolve and change, with new techniques and terms popping up frequently. One term that you should be very familiar with is “lifecycle marketing”. Not sure what it is or how it might impact your business? Let’s explore the topic a bit. Lifecycle marketing is nothing more than giving your audience what they want at each...

Key Takeaways: SharpSpring measured the before-and-after results of more than 5,000 businesses that are utilizing SharpSpring’s new email engagement tools to suppress email sends to unengaged recipients. Suppressing email sends to disinterested recipients has already increased our customers’ reputations with ISPs, resulting in more overall opens and clicks while sending far less email. The improvement these businesses have seen in opens and clicks is the result...

People love to hear stories.  As a brand, it is important that you understand the power your story has and how it can transform your entire identity.  Think about some of the major brands, like Disney-- they definitely understand the power their story has over their audience. Some companies, like Amazon, even have brand stories that are practically legendary. How do...

In 1996, Bill Gates declared that “content is king.” Over 20 years later, marketers continue to adhere to his prophetic statement. Why is content still king? Is it because 93% of B2B marketers use content marketing? Yes. Is it because content marketing costs 62% less than traditional marketing, and generates 3x as many leads, according to DemandMetric? Absolutely. However, King Content isn’t always perfect. In fact, Havas Group...

The construction industry is now making full use of digital marketing technology and any construction company wanting to stand out from the crowd must ensure that they are at the forefront when it comes to harnessing technology to advertise their services.  This means adopting a digital marketing campaign that will give you the edge over competitors. Today we’re going to take...

The internet has 3.5 billion users, and those users have an average of 7.6 social media accounts. There’s no getting around it – social media has taken over. Given that people spend so much of their time online, it’s no surprise that social media is one of the most important channels for engaging leads. And when it’s combined with marketing automation, social packs...

From medical equipment to butter, pharmaceuticals to honey, Ireland produces a wide range of products for export around the world. In fact, Ireland’s export market accounts for a significant amount added to the economy each year from trade with the US alone, not counting the UK, the EU, or other global players.   At the end of 2017, Ireland enjoyed a €44.29...

Most of us are aware that the internet has made it easier to keep in touch with old friends from school and college nowadays. So many of us have been delighted at the opportunity to join other alumni from our school days and find out what they are up to and how their lives have turned out. It’s also become...