KPIs | Identifying The Right Key Performance Indicators

Digital Marketing Strategy Success: Identifying the Right KPIs

Anyone can slap together a digital marketing strategy. However, that doesn’t mean that it will be a success. In truth, determining whether your strategy is successful or not can be pretty challenging. Are your efforts driving that spike in traffic, or was it something else? What’s driving customers to that particular page of your website? Is your ad copy that...
Buyer Personas | Guide To Building Buyer Personas

How to Build Buyer Personas

Your digital marketing strategy must be designed to get your products or services in front of your target audience. However, if you’re not entirely sure who makes up that audience, you’re essentially flying blind here. It goes deeper than understand that your product appeals to new mums, or that your service is usually purchased by senior-aged homeowners, though. Every audience is...
Online Retail Scheme For Covid-19 |

COVID-19 Online Retail Scheme – Enterprise Ireland

The Department of Business, Enterprise and Innovation (DBEI) has proposed this Scheme in response to the Covid-19 crisis and the urgent need for retail companies to achieve a step change in online capability. This is a Competitive Fund which will be administered by Enterprise Ireland on behalf of DBEI with a total fund size of €2m. Applications for funding will be invited...
Ecommerce Grants Available From Enterprise Ireland & Leo

Ecommerce grants available from Leo and Enterprise Ireland

As businesses remain shuttered owing to Covid-19 restrictions, hundreds of producers and store owners have moved their offerings online, many for the first time. One of the responses we have seen to how people are approaching this period of isolation and uncertainty is in huge overnight changes to their shopping behaviors. From bulk-buying to online shopping, people are changing what they...
How to Navigate the Next 90 Days

Covid19 – How to Navigate the Next 90 Days

Whilst the current situation has changed everything, there is still opportunity in amongst this uncertainty surrounding Covid19. How long is this period of uncertainty? How will the economy recover? When will the ‘new norm’ happen and what will this new norm look like? Many companies globally are focused on saving their business and operational issues like managing money and managing staff during the Covid19...