When it comes to content marketing, blogging is one of the most powerful options. It gives your company a recognisable voice. It allows you to share things in unique ways. It even encourages your customers and followers to interact with you, further building your brand and establishing thought leadership.
However, it’s also crucial that you go about business blogging in the...
Anyone can slap together a digital marketing strategy. However, that doesn’t mean that it will be a success. In truth, determining whether your strategy is successful or not can be pretty challenging. Are your efforts driving that spike in traffic, or was it something else? What’s driving customers to that particular page of your website? Is your ad copy that...
Your digital marketing strategy must be designed to get your products or services in front of your target audience. However, if you’re not entirely sure who makes up that audience, you’re essentially flying blind here. It goes deeper than understand that your product appeals to new mums, or that your service is usually purchased by senior-aged homeowners, though.
Every audience is...
The Department of Business, Enterprise and Innovation (DBEI) has proposed this Scheme in response to the Covid-19 crisis and the urgent need for retail companies to achieve a step change in online capability.
This is a Competitive Fund which will be administered by Enterprise Ireland on behalf of DBEI with a total fund size of €2m.
Applications for funding will be invited...
As businesses remain shuttered owing to Covid-19 restrictions, hundreds of producers and store owners have moved their offerings online, many for the first time.
One of the responses we have seen to how people are approaching this period of isolation and uncertainty is in huge overnight changes to their shopping behaviors. From bulk-buying to online shopping, people are changing what they...
Whilst the current situation has changed everything, there is still opportunity in amongst this uncertainty surrounding Covid19.
How long is this period of uncertainty?
How will the economy recover?
When will the ‘new norm’ happen and what will this new norm look like?
Many companies globally are focused on saving their business and operational issues like managing money and managing staff during the Covid19...
It has been over a century since the world last saw a pandemic of this scale. The novel coronavirus pandemic is wreaking havoc in every nation, forcing businesses to close their doors, workers, and shoppers to stay home, and even requiring that children stay at home rather than going to school.
It can seem bleak and hopeless, but this too shall...
We get it. Things look pretty bleak right now. Your business has been forced to close its doors. Your customers are shut in their homes. Sales have plummeted. You may have even been forced to lay off some staff. It’s a terrible situation, but it will pass. It’s important that your business is prepared when the pandemic recovery occurs.
Train...
COVID19 has laid waste to the global economy. To be clear, the situation sucks. Tens of thousands of people will not survive to see 2021. Many businesses will fail, too, forced to lock their doors and with no way to sell their merchandise or interact with their customers. There is a ray of hope here, though. You don’t have to...
No matter what industry you might be in and no matter the size of your company, the novel coronavirus has affected things. B2B and B2C companies have both seen their audiences dwindle, their reach shrink, and their profitability begin to dry up as a result of the coronavirus lockdown and the worldwide pandemic.
Here are two things to know. First,...
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