The Future of Lead Generation Post COVID

In every industry, in every country around the world, COVID-19 has wreaked havoc. While some nations are still struggling to contain outbreaks, others are beginning to reopen their economies. For all, it’s a strange, new world, and the future of lead generation will look very different moving forward. What should you know about how to best generate leads in this...
Online Presence - How To Improve Your Presence Online - Emarkable.ie

How Pharma Companies Can Improve Their Online Presence

While pharmaceutical companies are at the leading edge of their industry, that doesn’t always translate into the ability to build a successful online presence. After all, your expertise is in research and development and designing treatments to help improve your customers’ quality of life. However, without an online presence, your firm cannot grow and thrive. Thankfully, there are many ways to...
Digital Event Hosting | Your Handy Guide To Digital Events - Emarkable.ie

Digital Event Hosting

With the world still social distancing and working remotely, “digital events” have become much more widespread. There are virtual museum tours, digital comic book conventions, virtual book signings, and so much more. In fact, digital events and product promotion go hand in hand, ensuring that businesses can still connect with their audience even in the post-COVID-19 world. With that being...
Building Your Audience - B2B for the Construction Industry

B2B Marketing for the Construction Industry: Building Your Audience

COVID-19 has affected all industries in Ireland and around the world. However, construction has been one of the hardest hit. In fact, according to some sources, almost €18bn has been lost in cancelled or paused projects. That’s a great deal of money, time, and lost jobs across the nation. What does 2021 hold? Will the construction industry get back on...
Marketing Automation | 4 Ways To Boost Your Sales

4 Ways to Boost Sales with Marketing Automation Tools

If you’re a marketer considering the adoption of new marketing automation tools or software, your boss is probably echoing what Cuba Gooding Jr. said in the movie Jerry McGuire: “Show me the money.” According to Gleanster, 77% of CMOs at top-performing companies say their primary reason for implementing sales and marketing automation is to increase revenue. When sales and marketing join to...
Email Marketing Metrics | Which KPIs Should You Track?

5 Email Marketing Metrics and KPIs All Marketers Should Track

"Email is not an age thing, while social media is divided by generations." Here’s what I mean: The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media;Youngsters are all about Instagram;Professionals like to hang on to LinkedIn;And middle-aged people still prefer Facebook. It seems like there are boundaries in an individual’s choice of social media. But… If there’s one thing that easily reaches...
Marketing Trends That Are Here To Stay in 2020 & Beyond

7 Marketing “Trends” That Are Here to Stay in 2020 and Beyond

One of the most important jobs of being a business owner is constantly keeping an eye towards the future. Anticipating shifts in marketing trends is the best way to position your business in the lead. Over the past century, our world has seen advancements in technology which lets us accomplish tasks previously believed impossible. In the past couple of decades...