User First Design: It Means Different Things to Different Generations

User First Design: It Means Different Things to Different Generations

Unless you’ve been living under that proverbial rock, you’ve heard the advice that you need to target different segments of your audience in specific ways. You need to develop personas that represent different portions of your audience. You need to segment your email marketing efforts. However, what many companies fail to realise is that the differences in their audience often...
Critical Considerations for Creating and Protecting your Brand Story

Critical Considerations for Creating and Protecting your Brand Story

At heart, all human beings love stories. We tell our own and we wrap ourselves up in the stories of others. That’s not limited to individuals, either. We connect with other entities in our lives through stories, including organisations and businesses. Because of that inherent connection, it becomes simpler to forge a bond with your audience. What we’re talking about...