5 Types of Emails That Improve Customer Retention

There’s no way to succeed in business today without focusing heavily on new customer acquisition. But in doing so, many marketers overlook an equally important goal: customer retention. Having a strong customer retention strategy has a lot of benefits, such as: Better customer experience: Ensuring customers are engaged and happy with your products/services after they buy is just good practice if you want...

27 Tips on Content Marketing Measurement 

One of the issues facing content marketers today is measuring the return on investment (ROI). Demonstrating and quantifying campaign attribution and pipeline performance is an essential component of content marketing – creating strategies, designing and deploying cut-through programmes, measuring the revenue impact, and tracking end-to-end performance are all essential components of a successful content marketing campaign. Obviously, you’ll need a...
Social Media CRM and How It Empowers Your Brand

Social Media Customer Relationship Management and How It Empowers Your Brand

Social media has become much more than just a way for consumers to keep in touch with one another. Facebook, Twitter, and, to a lesser extent, other platforms have evolved to become vital tools for businesses to reach their audience. However, you cannot simply use ads to boost visibility and website traffic. There is much more that social media can...
Voice Search Already Here | Are You Ready?

The Rise of Voice Search and the Importance of Ensuring Your Content Is Ready

Voice capabilities are incredibly popular today. It seems like every home has an Amazon Echo powered by Alexa. Microsoft devices feature Cortana, and Apple devices are integrating more and more with Siri. Google Assistant increasingly powers Android devices and Google Home products. What does that mean for website owners, though? Until recently, it didn’t mean all that much, but things...
Use Website Navigation to Satisfy Visitors Not Executives

Design Your Website Navigation to Satisfy Visitors Not Executives

There are plenty of considerations to be considered when designing your website - from the page layout, to the colours you use, even logo placement. However, one of the most critical, and yet overlooked areas, is your website navigation. Too often, business website navigation is designed to satisfy the requests of company executives, rather than satisfying your actual website visitors. This...
How Your Audience Impacts Your Site Architecture

Your Audience and How They Impact Your Site’s Architecture

There’s a single mistake that the vast majority of companies make when they design their website. They assume that because the website belongs to the company, it is about their company. While your site might host your products or inform your audience about your services, it’s not actually about you. It’s about your customers or clients. Without them, your website...
Website Metrics: How To Fully Understand Them

Website Metrics: What You Need to Know about Understanding Them

You’ve heard the warning before. If you’re not tracking your website’s metrics, you cannot determine whether you’re succeeding in your mission. The challenge here has nothing to do with realising that those metrics are important, and everything to do with not understanding what those metrics actually mean, when it comes to your website and your online presence.   For instance, what does...