Marketing Automation | 4 Ways To Boost Your Sales

4 Ways to Boost Sales with Marketing Automation Tools

If you’re a marketer considering the adoption of new marketing automation tools or software, your boss is probably echoing what Cuba Gooding Jr. said in the movie Jerry McGuire: “Show me the money.” According to Gleanster, 77% of CMOs at top-performing companies say their primary reason for implementing sales and marketing automation is to increase revenue. When sales and marketing join to...
Email Marketing Metrics | Which KPIs Should You Track?

5 Email Marketing Metrics and KPIs All Marketers Should Track

"Email is not an age thing, while social media is divided by generations." Here’s what I mean: The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media;Youngsters are all about Instagram;Professionals like to hang on to LinkedIn;And middle-aged people still prefer Facebook. It seems like there are boundaries in an individual’s choice of social media. But… If there’s one thing that easily reaches...
Marketing Trends That Are Here To Stay in 2020 & Beyond

7 Marketing “Trends” That Are Here to Stay in 2020 and Beyond

One of the most important jobs of being a business owner is constantly keeping an eye towards the future. Anticipating shifts in marketing trends is the best way to position your business in the lead. Over the past century, our world has seen advancements in technology which lets us accomplish tasks previously believed impossible. In the past couple of decades...
Millennials | How to Market to Millennials – Five Tips

How to Market to Millennials – Five Tips

Years have passed and the times have changed: millennials have gone from selfie-obsessed teenagers to the largest generation in the workforce. They’re at the peak of their buying power as consumers, and since more than half of them are in management positions, they’re also becoming B2B decision makers. Forward-thinking marketers need to work on capturing millennial interest today if they’re going...
Ecommerce Team | How To Build an Ecommerce Team

Building an Ecommerce Team

When it comes to the retail industry, eCommerce is the single fastest-growing segment. It's been spurred on by COVID-19, but the change was already in the air. For entrepreneurs and business owners, entering the world of eCommerce offers many benefits, including the chance to build a thriving brand and create a profitable business. However, it's not something that you can do...
Ecommerce Site | The Most Important Features To Have - Emarkable.ie

The Most Important eCommerce Site Features You Must Have

No matter what your focus or niche might be, an eCommerce site must possess a few specific must-have features. They're critical to remaining relevant, attracting customers, and delivering an experience that keeps people coming back. Without them, you risk forfeiting your success. Of course, you'll also find lots of trends in the world of eCommerce. These come and go. They're bright...