10 Tips to Develop a Social Media Strategy for Your Franchise

Creating a social media strategy can be a challenge for any business, but when you’re making one for a franchise there are extra considerations to take into account.  More than 55% of franchisers say social media is one of the most important marketing channels they have. The challenge is that franchises aren’t governed by the same rules as other businesses....

9 Tips for a Successful Email Marketing Campaign

An email marketing campaign is an essential part of any marketing strategy in the 21st century business world. Email is your opportunity to communication and build relationships with existing and potential customers and glean the information necessary to boost your marketing ROI. In order to carry out an email marketing campaign that will benefit your business, you need to pay close...

The Monumental Benefits of Cross-Training Marketing with Sales

When was the last time you scheduled a meeting between your sales and marketing departments? Was it a congenial chat, or did it involve strategy and learning? Unfortunately, the former is mostly always true and the latter less true than it should be. That’s because many businesses don’t realize everything that the two departments can and should be learning from...

Is your Website Being Invaded?

Is your Website Being Invaded? Website Security is vital for business owners who want to rank high in Google’s search results and reach a wide audience of prospective customers/clients.  Did you know that Google will penalise your website if it’s not secure or if it’s been hacked? We know how to identify any vulnerabilities on your website and so that we can...

Sync your Sales and Marketing with Clean Customer Data

Sales teams and marketing teams are often in competition which is bad for your business.  Getting your sales team and your marketing team to collaborate effectively may seem like a challenge so we show you how to do this by harnessing the power of your customer data. If you want to make sure your sales team and marketing team are signing...

How to Use Account-Based Marketing to Drive Business Success

Account-based marketing (ABM) is increasingly becoming the most popular B2B marketing strategy with more than 90% of marketers claiming that it’s essential for marketing and sales alignment.  ABM is on the increase in organisations that want to stay ahead of their competitors by adopting this team-based strategy to attract, engage and convert the highest value accounts.  However, only 20% of...

9 Essential Elements of a Successful Social Media Campaign

As a business owner you’re probably aware of the importance of social media when it comes to marketing your brand. Savvy 21st Century business owners know that using a range of social media platforms enables them to reach a wider, global audience and increase awareness of their products, leading to an increase in sales and business growth. Let’s take a look...
Social Media Trends for 2015

Visual Content Marketing 2017: Trends that Will Attract and Resonate with Your Audience

We’re almost through 2017 and the adoption of “visual” in content marketing is on the increase.  We’re going to look back at the past 6 months and look at the visual trends that are resonating most powerfully with online audiences. Virtual Reality is on the rise in content marketing with the adoption of cutting edge technologies that change the definition...

SSL Certificate – Can Your Business Afford to Be Without One?

Website security is a vital issue and most of your customers are tech-savvy enough to know this.  Since 2015 Google’s search results have favoured websites with HTTPS, the proof that communications and transactions are secure. What is HTTPS and SSL? HTTPS stands for Hypertext Transfer Protocol Secure and is a sign that a website is authentic and associated with a web server...
B2B Digital Marketing Strategy

Quick – Fire Guide to your Online Strategy

Digital marketing isn’t just about doing it – it’s about doing it right and doing it on the right social media platforms for your business. Digital marketing is a constantly changing discipline and keeping up to date with best and most effective practice is essential for business owners who want to stay ahead of the game.  Maintaining your online visibility means...