How to Use Social Bookmarking in Your Business The term “bookmarking” (strictly referring to your Internet browser) is the act of saving a website address on your computer to refer to later. On the other hand, the term “social bookmarking” is the practice of saving bookmarks to a public website and “tagging” them with keywords. Because social bookmarks are saved online,...

Be Transparent Your honesty—or dishonesty—will be quickly noticed in the social media environment. If you are conversing about your products or services, use your real name, identify that you are representing your company and be clear about your role. If you have a vested interest in something you are discussing, then be the first to point it out. Be Judicious Make sure...

To ensure a well-planned and properly implemented social media strategy, your company must first take active steps to prepare yourself before deep diving into social media. This involves acquiring education, establishing a policy, protecting your brand and more. In this blog, we will discuss elements that need to be considered before starting a social media strategy. Educate Yourself and Your Staff Step...

A social media policy is a document that outlines the corporate guidelines and principles of communicating with the public using social media technologies. The policy applies to all employees and is effective at all times –both during and after work hours. Whether or not your company is active in the social space, your employees are likely interacting on the social portals...

Register Your Brand and Trademarks People are registering for usernames and social media accounts every day. It is vital that you protect your brand and trademarks by creating company branded accounts on all social media technologies even if you are not utilising them yet. This way, when you are ready to embark on your social media strategy, you can be confident...

Define Your Objectives According to eMarketer, 43% of worldwide social strategists will use social media to develop ongoing dialogue with customers, while 38% will use it to listen and learn about their customers. Since social media offers many research and communication benefits, companies leverage it for various reasons. The first place to start in beginning a social media strategy is to...

Take a Look at Your Defined Objectives The social media objectives you defined will help identify which social technologies to use. For example, if you are looking to connect with your customers online and send them quick updates about your company, then Twitter and Facebook would be ideal simply because of its ability to push messages to your community instantly. If...

Marketing is an increasingly complex business and it’s vital for any business owner to get it right to grow their business. Whether its big business or a small company, hiring an intern is a popular way of filling a gap without a huge outlay, especially for startups and small businesses in Ireland today. This can be fine in many departments,...

Essentially a blend of the term web log, a blog is a type of website geared towards specific topics with the goal of providing its audience with frequent postings of information. In most cases, blogs are interactive, allowing visitors to leave comments and messages; it is this interaction that distinguishes blogs from static websites. Incorporating a blog into your business’...

Be authentic. Authenticity is key to your readers / customer base. Project your company in a real light to assure your customers that they can trust your actions. Publish consistently. Give your readers a reason to return. Timely blog posts with valuable and interesting information give your audience a reason to visit again and again. Write for web readers....