Keep your page fresh and lively. Don’t make the mistake of creating a page and then neglecting it. Be sure to update your page regularly with fresh, relevant content that your fans would find interesting. As discussed, Facebook has a viral nature. So the more interesting your content, the more likely fans will share your information with others. Make...

YouTube is the leading video sharing website that allows users to conduct a keyword search to browse the video database on their website www.YouTube.com. It also allows their registered users to easily upload and share video clips across the Internet through websites, mobile devices, blogs and email. People can see first-hand accounts of current events, find videos about their hobbies...

Use keywords in your title. The title of your YouTube video becomes its meta tag and it is also the most important piece of information that search engines have about your video. Write your description with SEO in mind. Use keywords and descriptive phrases when you describe your video. After the title, it’s the most important information for search...

Twitter is a social networking site and micro-blogging service that essentially allows you to answer the question, “what are you doing?” Since its launch in 2006, Twitter has become a popular avenue for friends, family, co-workers and businesses to communicate quickly and as frequently as they want. Users are able to provide real-time, continual updates – or “tweets” – about...

Actively participate in conversations. To come across as genuine and authentic, you will want to avoid the hard sell in Twitter. Instead, answer questions, offer advice, comment or even pose your own questions. It’s all about building relationships. Connect your Twitter profile to other social sites. Pulling and pushing content between multiple social media sites is a convenient way...

LinkedIn is a business-oriented social networking site launched in 2003 and is primarily focused on professional networking. Registered users maintain a list of people –referred to as connections – whom they know and trust in a professional or business capacity. LinkedIn incorporates a “gated-access” approach whereby any contact with another professional requires a pre-existing relationship, a shared connection or an...

Create a complete and attractive profile. Fill out as much of your profile as you can. The more information you include, the more connections you will make. You’re also creating more opportunities for people to find you. Make your profile publicly searchable. Personalising your URL and using keywords throughout your profile will gain you high search engine page ranking...

Think of SlideShare as the YouTube for slideshows. Launched in 2006, SlideShare was originally meant to be used for businesses to share slides among employees more easily. However, it has since exploded globally, now allowing anyone to host and share presentations for business or entertainment purposes. With an estimated 30 million visitors a month, SlideShare is the world’s largest community for...

Educate your audience –avoid the hard-sell. Upload material that fulfils your customers’ needs, answers their common questions or helps them solve a problem. The more value you offer, the more credible you become. Connect your profile with other social sites. Utilise SlideShare’s applications for Facebook and LinkedIn to automatically update your business’ profiles. Leverage documents and videos. Aside from...

Don’t bookmark useless websites. Refrain from sharing sites that bring no value or provides no use to the general public. Only share sites that users would find beneficial. (Sites that would only be useful to you can be marked as private.) Don’t spam. This ties in with the above point. Don’t bookmark every single page on your website. If...