Did you know that Digital Marketing is not just for marketers and promoters?
Just like engineers, digital marketing deals with data. This data is then used to create marketing strategies that can be easily measured and tweaked.
Because you are an engineer, not a marketer, we know that you’ll need some advice to get started.
We’ve selected 9 from our 27 Digital Marketing...
Marketing on Facebook isn’t what it used to be. In recent years, Facebook has followed in the footsteps of Google, making algorithm changes that have serious effects on your brand’s visibility on the platform. Their latest update had a huge impact on if and how marketers can be seen in their audience’s news feeds.
But all isn’t lost. There are certain...
Irish households will spend €2,960 in December - a third more than any other month, and 3% more than last year, according to Retail Ireland.
And with some retailers seeing as much as a 30% increase in sales in December, the Christmas period is a vital part of the year for the retail sector.
How can you claim more of the market...
When it comes to search engine optimisation, you know the importance of using the right keywords within your website content. You probably also understand the need for the right linking strategy and how that impacts SEO, as well. However, there are other factors that go well beyond keywords, links, and the like that have a major impact on your site...
Marketing initiatives are complex and never perfect. Some elements will keep leads in the funnel and drive conversions, while others might cause them to fall out. And the only way you can know which of your marketing elements are effective is to Measure Marketing Attribution.
Marketing attribution is a way of measuring the value of different steps in the customer journey...
It might be the least likely SEO asset to come to mind, but your website’s FAQ page is an essential element in online success and visibility. However, over time, you may find that traffic to that page dwindles, or maybe it never takes off in the first place. That’s a terrible position in which to find your business, but the...
Contemplating a new website design? Perhaps you’re going through a rebrand and need to redesign your website. Whatever the case, web design cost is something you will need to consider. How much should you pay a designer or design firm? What is a fair rate and at one point do fees become exorbitant? Actually, there is no simple answer here,...
Today, user experience is one of the most important metrics of a successful website. Consumers are savvier than ever, and they expect a lot out of the companies they patronise. If you are not able to live up to their expectations when they land on your website, they will bounce out very quickly. If your website is failing to convert,...
Membership organisations face unique challenges and hurdles in their quest for success and profitability. Many of the rules that apply to conventional businesses do not apply to membership organisations due to the unique structure of the business-customer relationship.
As such, many membership organisations fail to overcome hurdles such as fostering trust with potential new members or even retaining current members over...
It can be challenging to keep up with the evolution of digital design. However, understanding core concepts is important.
The world of digital design is evolving faster and faster. It’s propelled by the emergence of new technologies, as well as the ongoing refinement of search engine algorithms, consumer expectations, and a lot more. Keeping up with digital design can be challenging...
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