27 Tips for Engineers Using Digital Marketing

Did you know that Digital Marketing is not just for marketers and promoters? Just like engineers, digital marketing deals with data.  This data is then used to create marketing strategies that can be easily measured and tweaked. Because you are an engineer, not a marketer, we know that you’ll need some advice to get started. We’ve selected 9 from our 27 Digital Marketing...
5 Ways to Effectively Measure Marketing Attribution & Why It Matters

5 Ways to Effectively Measure Marketing Attribution & Why It Matters

Marketing initiatives are complex and never perfect. Some elements will keep leads in the funnel and drive conversions, while others might cause them to fall out. And the only way you can know which of your marketing elements are effective is to Measure Marketing Attribution. Marketing attribution is a way of measuring the value of different steps in the customer journey...
27 Tips for Building a Successful Membership Organisation

27 Tips for Membership Organisations using Digital Marketing

Membership organisations face unique challenges and hurdles in their quest for success and profitability. Many of the rules that apply to conventional businesses do not apply to membership organisations due to the unique structure of the business-customer relationship. As such, many membership organisations fail to overcome hurdles such as fostering trust with potential new members or even retaining current members over...
Digital Design Terms | The Concepts of IA, UI, and UX

Digital Design Terms: Exploring the Concepts of IA, UI, and UX

It can be challenging to keep up with the evolution of digital design. However, understanding core concepts is important. The world of digital design is evolving faster and faster. It’s propelled by the emergence of new technologies, as well as the ongoing refinement of search engine algorithms, consumer expectations, and a lot more. Keeping up with digital design can be challenging...