Most of us are aware that the internet has made it easier to keep in touch with old friends from school and college nowadays. So many of us have been delighted at the opportunity to join other alumni from our school days and find out what they are up to and how their lives have turned out. It’s also become...

If you’re a marketer considering automation software, your boss is probably echoing what Cuba Gooding Jr. said in the movie Jerry McGuire: “Show me the money.” According to Gleanster, 77% of CMOs at top-performing companies say their primary reason for implementing marketing automation is to increase revenue. When sales and marketing join to leverage customer data and rally around well-nurtured prospects, growth seems obvious. But...

Manufacturers are responsible for a significant amount of Ireland’s economic success. However, you face real challenges – your organisation excels it producing your core product or product range, but chances are good that you are not quite so adept at marketing and getting the word out to potential retailers and other business partners. This issue can be challenging for larger manufacturers,...

Today, we’re going to list some of the market segmentation best practices used by the most effective digital marketers so that you can take advantage of their expertise and include these activities into your own business marketing strategies. Ascertain – and set out your business goals and objectives so that your digital marketing activities and segmentation processes are tailored to...

Best-in-class marketers are 56% more likely to use data and analytics platforms. Here are five ways to maximize the insights and the results from your marketing analytics. Data is key to optimal decision-making and you know it. Your analytics enable you to increase lead generation, optimize your campaigns, and secure more revenue. According to Forbes, leading marketers are 56% more likely to use...

Are you looking to build and run a Demand Generation function? Do you need a passionate, hands-on, demand generation expert to build and grow your Demand Generation function that will help drive your ambitious growth plans. Demand Generation is absolutely central to your growth strategy. Emarkable is right for you if you’re now ready to shape and own a demand generation...

The Internet has enabled even small businesses to compete on a global level. However, in order to get your products in front of your audience and build your profitability, you need to market them correctly. Digital marketing is nothing more nor less than the promotion of goods or services through online channels. It’s that simple. However, it’s also that complicated.   Digital...

9 of the 27 Top Tips for Construction Company Digital Marketing Campaign  Ascertain and set out your business goals and objectives so that your digital marketing activities are tailored to achieve a successful outcome. Determine the specific marketing objectives of your marketing activities so that you can set milestones that can be used to measure the success of your campaign. ...

Social media is a critical tool for any business hoping to achieve success in today’s world, whether online or off. Increasingly, your customers are congregating on sites like Facebook, Twitter, and Snapchat, to name just a few. However, social media marketing can also be quite time consuming, robbing you of time better spent on building your business. The good news...

Picture this: You’ve spent countless hours (and dollars) on your content strategy, and now the website traffic is starting to pour in. Awesome. But wait… if you take a closer look, you start to notice your site visitors are rarely converting. Conversion goals may vary from business to business, but generally, it all begins with obtaining a prospect’s email. You’ve got...