Imagery is vital for a modern website development. Today’s users expect the websites they visit to offer rich visuals, whether that’s photographs, vector art, or something else. As such, images play a significant role in your website development. The problem is that too many business owners and decision-makers leave their site’s imagery to chance. They use stock photos, they fail...
About to embark on designing a new website? You have a lot on your plate, undoubtedly. You need to think about things like navigation structure, user-first design, content creation, and a lot more. However, you cannot afford to ignore mood boards. What are they and why are they such a critical component of your website design process?
What’s a Mood Board,...
They have been used for years at this point to drive sales, bolster conversions, and generally improve online success, but many business owners and decision makers remain unsure of what microsites are and when they should be employed. The good news is that they’re not all that difficult to understand and they can be employed in many different use cases.
What’s...
Unless you’ve been living under that proverbial rock, you’ve heard the advice that you need to target different segments of your audience in specific ways. You need to develop personas that represent different portions of your audience. You need to segment your email marketing efforts. However, what many companies fail to realise is that the differences in their audience often...
At heart, all human beings love stories. We tell our own and we wrap ourselves up in the stories of others. That’s not limited to individuals, either. We connect with other entities in our lives through stories, including organisations and businesses. Because of that inherent connection, it becomes simpler to forge a bond with your audience. What we’re talking about...
If you have a blog or a website, the most important thing to getting new readers or customers is to show up in the search results. In order to do that, your site must have strong SEO Content to be attractive to the search engines. . You have to produce high-quality content, but you may be wondering, what does that...
In the age of the internet, we have seen social media transform from simple instant messengers and chat rooms into a raging beast that is one of the most powerful marketing tools available on the planet. Nothing can reach as many customers in as short a time period as a viral social media post.
As your brand’s social media presence grows,...
When you think of SEO, chances are good you immediately imagine keyword research and content creation. You probably think about backlinks from authority pages, as well as meta tags on your website pages. There are many moving parts that affect visibility and online success, but one that you might not pay much attention to is website speed. How does it...
Getting in touch and staying in touch is easier than ever before thanks to the Internet and digital technology. This is especially true when it comes to old friends from school or college. Gone are the days when we all left school and went our separate ways, not even seeing old school chums for years on end, and eventually reconnecting...
When it comes to marketing, there are a lot of strategies, levels, and processes that can be applied. However, no one has the time or the brainpower to apply them all, all of the time. It is important to find that sweet spot that will generate the business you want without running you ragged.
What is a sweet spot? According to...
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