A call to action can make the difference between you closing a sale and a potential customer leaving your website. These are powerful tools that allow you to achieve a number of other goals, too. They’re not just useful for boosting sales and profitability. Calls to action can be used in a wide range of content, from your website copy...
When it comes to predicting outcomes, there are a few areas that you will never gauge with complete accuracy. One of the main ones is SEO. Just because you can’t always predict the outcome doesn’t mean you shouldn’t worry about it, however. When it comes to your SEO metrics, you need to learn what to…
Are you looking to build and run a Demand Generation function? Do you need a passionate, hands-on, demand generation expert to build and grow your Demand Generation function that will help drive your ambitious growth plans. Demand Generation is absolutely central to your growth strategy. Emarkable is right for you if you’re now ready to…
It might be the least likely SEO asset to come to mind, but your website’s FAQ page is an essential element in online success and visibility. However, over time, you may find that traffic to that page dwindles, or maybe it never takes off in the first place. That’s a terrible position in which to…
More and more brands are seeking influencers to help them expand their reach into new areas. Those influencers have tens of thousands, even millions, of followers, and they’re primed to trust what they’re shown or told. Social media has given rise to this phenomenon, and influencer marketing is the offshoot of online product promotions and business launches.
Influencers sell their, well,...
Video marketing is nothing new. It’s been around for a long time at this point, and it has steadily gained in both popularity and performance. Today, video content is the second-highest converting form of content marketing, coming in just behind research reports and white papers. However, Cisco expects video to account for 81 per cent of all consumer-oriented Internet traffic...
The internet has opened up new marketing opportunities for businesses like never before.The luxury industry has some big players who are competing for attention so SMEs providing luxury goods and services may think that making an impact will present a challenge, especially when you consider that these larger companies have a larger marketing budget at their disposal, and often enjoy...
A call to action can make the difference between you closing a sale and a potential customer leaving your website. These are powerful tools that allow you to achieve a number of other goals, too. They’re not just useful for boosting sales and profitability. Calls to action can be used in a wide range of…
Interested in dramatic increases in lead generation? You’ve come to the right place! Are you a B2B business owner considering taking advantage of the power of marketing automation? chances are you’re wondering how it can best benefit your business. We’ve put together some tips you can use to get the most out of your marketing…
If you’re a marketer considering automation software, your boss always looking to boost sales and is probably echoing what Cuba Gooding Jr. said in the movie Jerry McGuire: “Show me the money.” According to Gleanster, 77% of CMOs at top-performing companies say their primary reason for implementing marketing automation is to increase revenue. When sales…
Everyone seems to be on Facebook these days from teenagers to the elderly. It has truly changed how we interact with one another. As everyone is using Facebook this has been a dream for marketers but it has also lead to a large amount of younger user to flee to other places.Where are they now? Instagram.Instagram has over a billion...
The line between digital marketing and other forms of advertising continues to blur. More and more business owners and decision-makers are also finding that they have enough familiarity with some core digital marketing-related practices to dabble in the art themselves. Does that mean you can do away with your digital marketing team? Is it the death knell of specialised teams?...
About to embark on designing a new website? You have a lot on your plate, undoubtedly. You need to think about things like navigation structure, user-first design, content creation, and a lot more. However, you cannot afford to ignore mood boards. What are they and why are they such a critical component of your website…
Inbound Vs Outbound Marketing is a common discussion at marketing meetings, but what does it mean for business owners and managers? Sales and marketing has changed over the past number of years - the marketing mix is different, people respond differently to advertising and more information is available to consumers than ever before. It's important…
When you think of SEO, chances are good you immediately imagine keyword research and content creation. You probably think about backlinks from authority pages, as well as meta tags on your website pages. There are many moving parts that affect visibility and online success, but one that you might not pay much attention to is…
There’s no way to succeed in business today without focusing heavily on new customer acquisition. But in doing so, many marketers overlook an equally important goal: customer retention.
Having a strong customer retention strategy has a lot of benefits, such as:
Better customer experience: Ensuring customers are engaged and happy with your products/services after they buy is just good practice if you want...
When you think of SEO, chances are good you immediately imagine keyword research and content creation. You probably think about backlinks from authority pages, as well as meta tags on your website pages. There are many moving parts that affect visibility and online success, but one that you might not pay much attention to is…
They have been used for years at this point to drive sales, bolster conversions, and generally improve online success, but many business owners and decision makers remain unsure of what microsites are and when they should be employed. The good news is that they’re not all that difficult to understand and they can be employed…
Google search engines process over 40,000 searches every second. That’s a whopping total of 3.5 Billion searches a day! Ranking as number one of the first page of a google search is much like striking gold in the wild west! It’s a cut-throat business finding gold, but the rewards are worth it. Astonishingly, content writers…
One of the issues facing content marketers today is measuring the return on investment (ROI). Demonstrating and quantifying campaign attribution and pipeline performance is an essential component of content marketing – creating strategies, designing and deploying cut-through programmes, measuring the revenue impact, and tracking end-to-end performance are all essential components of a successful content marketing campaign. Obviously, you’ll need a...
9 of the 27 Top Tips for Digital Marketing Insights When it comes to digital marketing campaigns, some of the most powerful insights available to you are from the analytics tools that are available. Customer insights are essential if you want to create campaigns that convert, and you now have many forms of customer information…
Do you want to find out what you can do to help your business beat the Brexit and face an uncertain economic future with confidence? When the financial crisis reared its ugly head in 2008 there was a dramatic fall in domestic demand which resulted in companies rapidly turning to the export market in order…
Digital marketing has become more complex than ever, an increase in techni2ques like customer journey mapping for different personas to define the most relevant communications and experiences for different touchpoints in the customer journey. In order to do this, it’s essential to think from the customers’ viewpoint on the communication opportunities available through the customer…
Digital marketing is an essential tool, as it allows you to reach your audience wherever they might be online. It lets you locate them on social media, engage with them on your website, and even communicate with them from their inbox. However, that’s only half of the equation. Once you’ve found your audience, you need to get them to convert...
Interested in dramatic increases in lead generation? You’ve come to the right place! Are you a B2B business owner considering taking advantage of the power of marketing automation? chances are you’re wondering how it can best benefit your business. We’ve put together some tips you can use to get the most out of your marketing…
Contemplating a new website design? Perhaps you’re going through a rebrand and need to redesign your website. Whatever the case, web design cost is something you will need to consider. How much should you pay a designer or design firm? What is a fair rate and at one point do fees become exorbitant? Actually, there…
Export Marketing isn't something a business can simply jump into. There are many things to consider. As specialists in Export Marketing, we have worked with many businesses that have their sights set on establishing themselves in a new market abroad. As a result of our experience in the field, we have been able to complete…
Social media has become much more than just a way for consumers to keep in touch with one another. Facebook, Twitter, and, to a lesser extent, other platforms have evolved to become vital tools for businesses to reach their audience. However, you cannot simply use ads to boost visibility and website traffic. There is much more that social media can...
Choosing the Right Social Media Platform for Your Business can be overwhelming. Which ones are the best for your business? 1. Take a Look at Your Defined Objectives The objectives you defined earlier will help identify which social technologies to use. For example, if you are looking to connect with your customers online and send…
The following list of Tools and Resources can be used for Online Reputation Management. Google and Yahoo! Alerts: Receive email alerts every time someone mentions brands that you are tracking. Set up keyword alerts for the name of your company or competitors and receive updates in your email inbox or through an RSS feed -http://bit.ly/eVKJ5R|…
If your company has a website that you are optimising using SEO and content marketing strategies, it's important that you integrate your social media activities with your existing online presence. By adding social media to your website, you can create a more interactive experience for website visitors. In addition, you can increase traffic to your…
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