Getting Personal!

We’re all aware of the benefits of taking your business online – it’s the 21st Century way of doing business.  You’re open all hours, you reach a much wider, even global audience and you can showcase your products or services in the homes of people around the world.  Online advertising is so much more efficient and cost-effective than print ads,...

Rules for dot ie domain names are changing

The rules for registering dot ie domain names are changing. From March 21st 2018, the need to explain why you want a particular name (also called ‘claim to the name’) when registering a dot ie domain name will be removed. This will make it faster and easier to get a dot ie domain. Anyone with a real connection to Ireland will be...

General Data Protection Regulation (GDPR)

Coming May 25th 2018 - are you ready? We can help. The General Data Protection Regulation (GDPR) very significantly increases the obligations and responsibilities for organisations and businesses in how they collect, use and protect personal data. At the centre of the new law is the requirement for organisations and businesses to be fully transparent about how they are using and...

Integration of Marketing Activities into the Customer Lifecycle

Digital marketing has become more complex than ever, an increase in techni2ques like customer journey mapping for different personas to define the most relevant communications and experiences for different touchpoints in the customer journey.  In order to do this, it’s essential to think from the customers’ viewpoint on the communication opportunities available through the customer lifecycle for different types of...
How Important is SEO?

8 Ways to Sky Rocket Your SEO Optimization and Boost Your Content For Google

Google search engines process over 40,000 searches every second. That’s a whopping total of 3.5 Billion searches a day! Ranking as number one of the first page of a google search is much like striking gold in the wild west! It’s a cut-throat business finding gold, but the rewards are worth it. Astonishingly, content writers such as bloggers through to small...

Why Google AdWords Isn’t Working for You

Google AdWords can be a very difficult program to optimize for and even understand at times. It centers around buying keyword clicks in real time and, if you don’t have a savvy industry professional to help you, it can be daunting and exhausting. It can also be difficult for people who are just getting into the AdWords game because of all...

7 Elements of the Perfect Backlink

Backlinks are one of the main challenges of SEO. Google said backlinks are one of the top three factors in Google search is that of backlinks. However, getting them is very difficult. Gone are the days of free sites, link building or even just “getting links.” Link building is now about quality – but what defines a quality backlink? Is it the design...

Pitfalls to Avoid with Retargeting Campaigns

It’s estimated that 72% of online shoppers abandon their carts before they make a purchase. That’s a lot of traffic, and those are potential sales that you’re missing out on. That’s where retargeting comes in. Without retargeting, only 8% of those abandoners are going to come back to complete their transaction. With retargeting, that number jumps up to 26%. If...

10 Tips to Develop a Social Media Strategy for Your Franchise

Creating a social media strategy can be a challenge for any business, but when you’re making one for a franchise there are extra considerations to take into account.  More than 55% of franchisers say social media is one of the most important marketing channels they have. The challenge is that franchises aren’t governed by the same rules as other businesses....

9 Tips for a Successful Email Marketing Campaign

An email marketing campaign is an essential part of any marketing strategy in the 21st century business world. Email is your opportunity to communication and build relationships with existing and potential customers and glean the information necessary to boost your marketing ROI. In order to carry out an email marketing campaign that will benefit your business, you need to pay close...