There’s no way to succeed in business today without focusing heavily on new customer acquisition. But in doing so, many marketers overlook an equally important goal: customer retention.
Having a strong customer retention strategy has a lot of benefits, such as:
Better customer experience: Ensuring customers are engaged and happy with your products/services after they buy is just good practice if you want...
One of the issues facing content marketers today is measuring the return on investment (ROI). Demonstrating and quantifying campaign attribution and pipeline performance is an essential component of content marketing – creating strategies, designing and deploying cut-through programmes, measuring the revenue impact, and tracking end-to-end performance are all essential components of a successful content marketing campaign. Obviously, you’ll need a...
Digital marketing is an essential tool, as it allows you to reach your audience wherever they might be online. It lets you locate them on social media, engage with them on your website, and even communicate with them from their inbox. However, that’s only half of the equation. Once you’ve found your audience, you need to get them to convert...
Social media has become much more than just a way for consumers to keep in touch with one another. Facebook, Twitter, and, to a lesser extent, other platforms have evolved to become vital tools for businesses to reach their audience. However, you cannot simply use ads to boost visibility and website traffic. There is much more that social media can...
As a local business owner most of your custom will naturally come from the local area in which you operate.
If you’re the only provider of your products or services in that area, then you may think that you have a captive market and, therefore, there’s no need to pay too much attention to marketing because your business is ticking over...
Voice capabilities are incredibly popular today. It seems like every home has an Amazon Echo powered by Alexa. Microsoft devices feature Cortana, and Apple devices are integrating more and more with Siri. Google Assistant increasingly powers Android devices and Google Home products. What does that mean for website owners, though? Until recently, it didn’t mean all that much, but things...
There are plenty of considerations to be considered when designing your website - from the page layout, to the colours you use, even logo placement. However, one of the most critical, and yet overlooked areas, is your website navigation.
Too often, business website navigation is designed to satisfy the requests of company executives, rather than satisfying your actual website visitors. This...
Are you looking to grow your business into the United States? It’s home to 325 million people and has a GDP of $20 trillion. It accounts for over 25% of household consumption worldwide and has the highest household spending in the world.
However, getting into the US market can be challenging. It’s immense and extremely competitive. You must be able to...
There’s a single mistake that the vast majority of companies make when they design their website. They assume that because the website belongs to the company, it is about their company. While your site might host your products or inform your audience about your services, it’s not actually about you. It’s about your customers or clients. Without them, your website...
You’ve heard the warning before. If you’re not tracking your website’s metrics, you cannot determine whether you’re succeeding in your mission. The challenge here has nothing to do with realising that those metrics are important, and everything to do with not understanding what those metrics actually mean, when it comes to your website and your online presence.
For instance, what does...
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