Marketing automation tools can do a lot for your business. They enable you to automate mundane tasks that would otherwise prevent you from giving your attention to mission-critical matters. They help improve retention and increase the likelihood of lead conversion. They’re pretty powerful, actually. However, to achieve the best results, you need to start on the right foot. One of the...
Content marketing crosses multiple channels. You’ve got social media, your company’s blog, its website, email, and many others. Each of those channels has specific requirements for your content. For instance, tweets must be ultra-brief. Blog posts should be a bit more personal or casual than other content. Facebook, emails, whitepapers – they all have their unique format and tone. However,...
Looking to export to the United States? If so, you’ll need to ensure that your website is up to the challenge. There’s a lot involved with ensuring that your website is ready for a US audience, and a misstep here could spell disaster. Below, we’ll address some of the most important steps you need to take at the outset. The Right...
Marketing automation helps free you of mundane tasks, allowing you to focus on building a strong, thriving business while software handles the rest. However, even the best marketing automation tools out there are not capable of human-like thought just yet, so it’s your responsibility to give them the best start possible. One thing that you’ll need to do is invest some...
When it comes to content marketing, blogging is one of the most powerful options. It gives your company a recognisable voice. It allows you to share things in unique ways. It even encourages your customers and followers to interact with you, further building your brand and establishing thought leadership. However, it’s also crucial that you go about business blogging in the...
Anyone can slap together a digital marketing strategy. However, that doesn’t mean that it will be a success. In truth, determining whether your strategy is successful or not can be pretty challenging. Are your efforts driving that spike in traffic, or was it something else? What’s driving customers to that particular page of your website? Is your ad copy that...
Your digital marketing strategy must be designed to get your products or services in front of your target audience. However, if you’re not entirely sure who makes up that audience, you’re essentially flying blind here. It goes deeper than understand that your product appeals to new mums, or that your service is usually purchased by senior-aged homeowners, though. Every audience is...
The Department of Business, Enterprise and Innovation (DBEI) has proposed this Scheme in response to the Covid-19 crisis and the urgent need for retail companies to achieve a step change in online capability. This is a Competitive Fund which will be administered by Enterprise Ireland on behalf of DBEI with a total fund size of €2m. Applications for funding will be invited...
As businesses remain shuttered owing to Covid-19 restrictions, hundreds of producers and store owners have moved their offerings online, many for the first time. One of the responses we have seen to how people are approaching this period of isolation and uncertainty is in huge overnight changes to their shopping behaviors. From bulk-buying to online shopping, people are changing what they...
Whilst the current situation has changed everything, there is still opportunity in amongst this uncertainty surrounding Covid19. How long is this period of uncertainty?
How will the economy recover?
When will the ‘new norm’ happen and what will this new norm look like? Many companies globally are focused on saving their business and operational issues like managing money and managing staff during the Covid19...
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