The European Union's new data protection law, the General Data Protection Regulation (GDPR), is meant to protect the data and rights of individuals who are in the European Union and European Economic Area (EU/EEA). More than that, the GDPR details how organizations are to deal with these individuals' personal data in safe, secure, open, and benign ways. Responsibility for compliance...

This GDPR Compliance Checklist is an easy way to check if your website is compliant with the new GDPR rules. First, find out if you need to register with the Data Protection Commissioner as a data controller/data processor and then use this handy checklist to ensure that your website is compliant with the new regulations which come into force on 25th...

9 of the 27 Top Tips for Technical SEO Using keywords in tags is essential if you want Google to place your site high in the search rankings: Make sure one of your main keywords features at the start of the title meta tag of the page – search engines will use the meta tag to display the main title of...

9  of the 27 Essential Elements of a Successful Social Media Campaign As a business owner, you’re probably aware of the importance of social media when it comes to marketing your brand.  Savvy 21st Century business owners know that using a range of social media platforms enables them to reach a wider, global audience and increase awareness of their products, leading...

A blog is a must for business in the 21st Century. So today we’re going to give you a list of 9 of the 27 top tips to use to get the most out of your blog activity and ensure that it brings a real benefit your business. 1. Define - your business goals to ensure that your blog has purpose and vision....

Here are 9 of the 27 Top Tips for an Email Marketing Campaign An email marketing campaign is an essential part of any marketing strategy in the 21st-century century business world.  Email is your opportunity to communication and build relationships with existing and potential customers and glean the information necessary to boost your marketing ROI.  In order to carry out an...

9 of the 27 Top Tips to Get the Most out of your PPC Campaign PPC, or pay-per-click, is internet advertising designed to drive traffic to your website and you pay the website owner or network of websites each time one of your ads is clicked.  PPC is usually associated with first-tier search engines such as Google Adwords and Microsoft Bing...

9 of the 27 Top Tips for Digital Marketing Insights When it comes to digital marketing campaigns, some of the most powerful insights available to you are from the analytics tools that are available.  Customer insights are essential if you want to create campaigns that convert, and you now have many forms of customer information available through these tools.  Today we’re...

9 of the 27 Top Tips for Marketing Automation When it comes to digital marketing campaigns, marketing automation is an essential part of the package.  It can save time spent on manually making sure that all of your marketing messages are reaching the right target audiences at the right time so that potential customers will be almost compelled to make a...

9 of the 27 Top Tips to Get the Most out of Closed Loop Reporting At its most basic, closed-loop reporting means “closing the loop” between the data that is collected by the marketing team (usually in an automated marketing system) and the data that is collected by the sales team which is usually seen in CRM (Customer Relationship Management).  Closed-loop...