Influencers | Choosing the Right Influencers For Your Brand

Top Tips for 2020: Choosing the Right Influencers to Work with Your Brand

When it comes to engagement with external partners to promote your brand, choosing the right influencers can be vital. With a built-in audience of followers and fans, social media influencers have the ability to plug your products with an honest opinion that holds sway over your potential customers. Learning how to find influencers and collaborating to reach their followers can give...
Marketing Automation | Keeping The Human Element - Emarkable.ie

Keeping the Human Element in Your Marketing Automation

Marketing automation offers undeniable benefits for businesses large and small. It helps free you of mundane but vital tasks, ensuring that you’re able to focus on building your business, rather than building your lists. It’s even become integrated into almost every part of our digital existence, from social media to the shopping cart. However, when done improperly, it could be costing...
Audience Segmentation | How To Increase Your Success

Increase Marketing Automation Success with Audience Segmentation

Marketing automation tools can do a lot for your business. They enable you to automate mundane tasks that would otherwise prevent you from giving your attention to mission-critical matters. They help improve retention and increase the likelihood of lead conversion. They’re pretty powerful, actually. However, to achieve the best results, you need to start on the right foot. One of the...

How to Maintain Brand Voice Consistency in Your Content Marketing

Content marketing crosses multiple channels. You’ve got social media, your company’s blog, its website, email, and many others. Each of those channels has specific requirements for your content. For instance, tweets must be ultra-brief. Blog posts should be a bit more personal or casual than other content. Facebook, emails, whitepapers – they all have their unique format and tone. However,...
Better Marketing Automation | Cleaning Up Your Database

Cleaning Up Your Database for Better Marketing Automation

Marketing automation helps free you of mundane tasks, allowing you to focus on building a strong, thriving business while software handles the rest. However, even the best marketing automation tools out there are not capable of human-like thought just yet, so it’s your responsibility to give them the best start possible. One thing that you’ll need to do is invest some...
KPIs | Identifying The Right Key Performance Indicators

Digital Marketing Strategy Success: Identifying the Right KPIs

Anyone can slap together a digital marketing strategy. However, that doesn’t mean that it will be a success. In truth, determining whether your strategy is successful or not can be pretty challenging. Are your efforts driving that spike in traffic, or was it something else? What’s driving customers to that particular page of your website? Is your ad copy that...