When it comes to engagement with external partners to promote your brand, choosing the right influencers can be vital. With a built-in audience of followers and fans, social media influencers have the ability to plug your products with an honest opinion that holds sway over your potential customers.
Learning how to find influencers and collaborating to reach their followers can give...
A robust, successful digital marketing strategy requires that you have the right moving parts in place to achieve your end goals. One of those parts is earned media – it’s an incredibly powerful tool that deserves to be front and center within your arsenal, but too many business owners are unsure what it is, much less how to use it....
You’ve spent a lot of time, effort, and money to create the content that fuels part of your digital marketing funnel. You’ve written blog posts, shared reports, given away free ebooks, interacted on social media, and more. Too many business owners fail to realise that those assets are not finished delivering value once they’ve been published for a little while....
Marketing automation offers undeniable benefits for businesses large and small. It helps free you of mundane but vital tasks, ensuring that you’re able to focus on building your business, rather than building your lists. It’s even become integrated into almost every part of our digital existence, from social media to the shopping cart.
However, when done improperly, it could be costing...
Marketing automation tools can do a lot for your business. They enable you to automate mundane tasks that would otherwise prevent you from giving your attention to mission-critical matters. They help improve retention and increase the likelihood of lead conversion. They’re pretty powerful, actually.
However, to achieve the best results, you need to start on the right foot. One of the...
Content marketing crosses multiple channels. You’ve got social media, your company’s blog, its website, email, and many others. Each of those channels has specific requirements for your content. For instance, tweets must be ultra-brief. Blog posts should be a bit more personal or casual than other content. Facebook, emails, whitepapers – they all have their unique format and tone. However,...
Looking to export to the United States? If so, you’ll need to ensure that your website is up to the challenge. There’s a lot involved with ensuring that your website is ready for a US audience, and a misstep here could spell disaster. Below, we’ll address some of the most important steps you need to take at the outset.
The Right...
Marketing automation helps free you of mundane tasks, allowing you to focus on building a strong, thriving business while software handles the rest. However, even the best marketing automation tools out there are not capable of human-like thought just yet, so it’s your responsibility to give them the best start possible.
One thing that you’ll need to do is invest some...
When it comes to content marketing, blogging is one of the most powerful options. It gives your company a recognisable voice. It allows you to share things in unique ways. It even encourages your customers and followers to interact with you, further building your brand and establishing thought leadership.
However, it’s also crucial that you go about business blogging in the...
Anyone can slap together a digital marketing strategy. However, that doesn’t mean that it will be a success. In truth, determining whether your strategy is successful or not can be pretty challenging. Are your efforts driving that spike in traffic, or was it something else? What’s driving customers to that particular page of your website? Is your ad copy that...
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