It should be no surprise that people have fallen in love with online videos. What should surprise you is that there are still businesses that haven’t started to use videos as an integral part of their video marketing. In the past, it was too expensive and too complicated for companies to engage in any form of video marketing. Technology has...
What is the customer journey? Why is it important? Simply put, it is a story that helps you to better understand the people who are visiting your site and who are interacting with you online. This “story” gives you a better idea of how customers are behaving when they visit your website. When you can understand the story, it makes...
Does your team need digital marketing training? If you want to improve your company’s marketing, you need to be sure your team has the right skills. Of course, this area of advertising and promotion is massive. You may have some employees who are skilled in certain tactics but not in others. To help bring everyone up to speed on the...
Table of ContentsWhat Is a Feature?What Is a Benefit?Why Do Features and Benefits Get Confused?Why Should Your Marketing Team Know the Difference?Key TakeawayLearn More About Social Strategies When you create a marketing campaign, do you highlight the features or the benefits of your products or services? Do you and your team understand the difference between these two tactics? One tactic focuses...
All companies today know they need to have a good website for their business. However, they may not realize that the initial impressions of the website will make a major difference in how long someone stays on the site and whether they opt to buy from you or not. You need to make sure you are developing your site to...
Does email marketing still work? It can, depending on how it’s done. It still has the potential to be extremely effective, and it has been for many businesses. Email even proves to be more effective than a lot of other types of marketing. Those who may have been discounting email as part of their marketing strategies will want to reconsider....
Business growth doesn’t occur by happenstance, at least not for 99.9% of businesses. Growth takes hard work, dedication, and knowledge of the right tactics that are helpful for digital marketing. Our goal at Emarkable is to help ensure companies like yours have the guidance needed to find success. The Academy can train, guide, and advise the in-house talent you already...
Most people today use some form of social media. Social sites make it possible to connect with just about anyone across the city, the state, the country, and even the world. Of course, people also use it for entertainment, for news, and to learn more about various brands. Naturally, since this is where so many people gather, social media has...
The benefits of Marketing Automation have allowed businesses to save time, energy, and money by automating repetitive tasks. You will find that marketing automation has a wide range of benefits, some of which we will detail below. To reap the Benefits of Marketing automation it takes understanding and the right tools and tactics. Emarkable can help to get your company up...
Businesses today must be digitally literate to be relevant. That includes your marketing efforts. Finding the best team to implement an appropriate digital marketing strategy can be difficult because everyone wants to hire the best of the best. Here are some tips to give you a head-start with that goal. 1. Start with a Plan Hiring a team to manage your digital...
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