Thinking about rebranding for the new year? You’re not alone. Change seems to be in the air, whether that’s related to the COVID-19 pandemic, shifts toward minimalism, or something else completely. Is it right for your company, though? This brief questionnaire will walk you through critical questions to answer to know whether you should go for a rebrand or stay...
In every industry, in every country around the world, COVID-19 has wreaked havoc. While some nations are still struggling to contain outbreaks, others are beginning to reopen their economies. For all, it’s a strange, new world, and the future of lead generation will look very different moving forward. What should you know about how to best generate leads in this...
While pharmaceutical companies are at the leading edge of their industry, that doesn’t always translate into the ability to build a successful online presence. After all, your expertise is in research and development and designing treatments to help improve your customers’ quality of life. However, without an online presence, your firm cannot grow and thrive. Thankfully, there are many ways to...
Let’s face it – 2020 was not the best year ever. While there were some surprising highlights, the impact of COVID-19 has affected just about everyone on the planet. In addition to showing us just how interconnected the modern world is, we’ve learned a few key things that we should take with us into 2021 and that should inform the...
With the world still social distancing and working remotely, “digital events” have become much more widespread. There are virtual museum tours, digital comic book conventions, virtual book signings, and so much more. In fact, digital events and product promotion go hand in hand, ensuring that businesses can still connect with their audience even in the post-COVID-19 world. With that being...
Your brand is a critical business asset. You must communicate it in the right way so that it resonates with your audience and connects with your company’s culture. Of course, doing that can be challenging, particularly when you consider the number of places your brand is represented, and the number of things that go into the look and feel of...
With 2020 on the way out, it’s natural to want to know what eCommerce in 2021 might hold. What does the future look like? With the current trajectory of eCommerce, it’s possible to make some pretty accurate determinations about where the industry as a whole will go in the next year. Below, you’ll find 10 ECommerce trends to be aware...
If you’re a marketer considering the adoption of new marketing automation tools or software, your boss is probably echoing what Cuba Gooding Jr. said in the movie Jerry McGuire: “Show me the money.” According to Gleanster, 77% of CMOs at top-performing companies say their primary reason for implementing sales and marketing automation is to increase revenue. When sales and marketing join to...
"Email is not an age thing, while social media is divided by generations." Here’s what I mean: The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media;Youngsters are all about Instagram;Professionals like to hang on to LinkedIn;And middle-aged people still prefer Facebook. It seems like there are boundaries in an individual’s choice of social media. But… If there’s one thing that easily reaches...
One of the most important jobs of being a business owner is constantly keeping an eye towards the future. Anticipating shifts in marketing trends is the best way to position your business in the lead. Over the past century, our world has seen advancements in technology which lets us accomplish tasks previously believed impossible. In the past couple of decades...
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