You may have finally discovered how to reach your dream of starting an e-commerce business. This is a great step in your e-commerce journey, and we do not doubt that you're very excited to go down this path. However, if you're a very small e-commerce business, you might quickly find that your ecommerce website is being lost amongst loads of larger...
When it comes to e-commerce - and business in general - it can be hard to manage all the different aspects to keep everything straight. It can be even harder to make sure that all your marketing and all elements of your company have the same theme and message. Not sure what we’re talking about? When it comes to marketing and...
So, you’ve started your e-commerce journey. Congratulations! That’s a big step, and if no one else in your life has cheered you on and acknowledged this win in your life, we’ll do it for you! Now that you’ve started your business, however, you’re likely wondering what comes next. Unfortunately, unless you have the best luck of anyone ever, you’re like as...
When it comes to engagement with external partners to promote your brand, choosing the right influencers can be vital. With a built-in audience of followers and fans, social media influencers have the ability to plug your products with an honest opinion that holds sway over your potential customers. Learning how to find influencers and collaborating to reach their followers can give...
Demand generation – it sounds like something akin to a PPC ad or another form of customer acquisition marketing that drives traffic where you want it. In a sense, it is, but it is also distinct from those other tactics and strategies that you might employ. Today’s digital marketing industry has evolved to the point that professionals can specialise in just...
The digital world has become more competitive than ever, making it essential that business owners and decision-makers are able to harness the right tools and strategies to build their brands. Digital marketing offers a broad range of such solutions, including influencer marketing. Influencer marketing is actually a subset of social media marketing, and it involves the endorsement by or product placement...
For small businesses, as well as larger brands with local physical locations, local SEO is a critical consideration. Google continues to focus on building awareness of local businesses through the SERPs, and consumers are more and more frequently using search to find service providers, retailers, and other businesses within their specific geographic area. Local businesses have traditionally faced significant challenges in...
Whether you have run a conventional e-commerce store for years or you are just now building an online product catalogue, you face a single major hurdle – getting customers to purchase your products. While some might buy based strictly on the product image, they will be few and far between. Today’s consumers are savvier than ever, and they demand information about...
Social media has become a powerful tool that allows you to reach your audience in new ways and to interact with them on an entirely different level. However, gaining traction in the world of social media can be difficult, particularly for smaller, newer retailers. Social influencers can help, but it’s important that you understand how to use these individuals to...
A call to action can make the difference between you closing a sale and a potential customer leaving your website. These are powerful tools that allow you to achieve a number of other goals, too. They’re not just useful for boosting sales and profitability. Calls to action can be used in a wide range of content, from your website copy...
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