Most people today use some form of social media. Social sites make it possible to connect with just about anyone across the city, the state, the country, and even the world. Of course, people also use it for entertainment, for news, and to learn more about various brands. Naturally, since this is where so many people gather, social media has...
The benefits of Marketing Automation have allowed businesses to save time, energy, and money by automating repetitive tasks. You will find that marketing automation has a wide range of benefits, some of which we will detail below. To reap the Benefits of Marketing automation it takes understanding and the right tools and tactics. Emarkable can help to get your company up...
Content marketing is a catchall term that covers a host of different tactics and strategies aimed at getting more potential clients, customers, followers, etc. However, the term “content” has expanded and changed over the years to include more than just traditional advertisements. Today, everything from podcasts to videos, eBooks, photos, infographics, and more are considered potential marketing content. This includes blogging,...
Content marketing is an essential part of doing business today, and most companies will say that they have at least some sort of content marketing strategy in place. However, when push comes to shove, their strategy doesn’t always impress. Some businesses, for example, will put up a simple website and start some social media accounts but they don’t go much...
You may have finally discovered how to reach your dream of starting an e-commerce business. This is a great step in your e-commerce journey, and we do not doubt that you're very excited to go down this path. However, if you're a very small e-commerce business, you might quickly find that your ecommerce website is being lost amongst loads of larger...
When it comes to e-commerce - and business in general - it can be hard to manage all the different aspects to keep everything straight. It can be even harder to make sure that all your marketing and all elements of your company have the same theme and message. Not sure what we’re talking about? When it comes to marketing and...
So, you’ve started your e-commerce journey. Congratulations! That’s a big step, and if no one else in your life has cheered you on and acknowledged this win in your life, we’ll do it for you! Now that you’ve started your business, however, you’re likely wondering what comes next. Unfortunately, unless you have the best luck of anyone ever, you’re like as...
When it comes to engagement with external partners to promote your brand, choosing the right influencers can be vital. With a built-in audience of followers and fans, social media influencers have the ability to plug your products with an honest opinion that holds sway over your potential customers. Learning how to find influencers and collaborating to reach their followers can give...
Demand generation – it sounds like something akin to a PPC ad or another form of customer acquisition marketing that drives traffic where you want it. In a sense, it is, but it is also distinct from those other tactics and strategies that you might employ. Today’s digital marketing industry has evolved to the point that professionals can specialise in just...
The digital world has become more competitive than ever, making it essential that business owners and decision-makers are able to harness the right tools and strategies to build their brands. Digital marketing offers a broad range of such solutions, including influencer marketing. Influencer marketing is actually a subset of social media marketing, and it involves the endorsement by or product placement...
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