Demand generation – it sounds like something akin to a PPC ad or another form of customer acquisition marketing that drives traffic where you want it. In a sense, it is, but it is also distinct from those other tactics and strategies that you might employ.
Today’s digital marketing industry has evolved to the point that professionals can specialise in just...
The digital world has become more competitive than ever, making it essential that business owners and decision-makers are able to harness the right tools and strategies to build their brands. Digital marketing offers a broad range of such solutions, including influencer marketing.
Influencer marketing is actually a subset of social media marketing, and it involves the endorsement by or product placement...
For small businesses, as well as larger brands with local physical locations, local SEO is a critical consideration. Google continues to focus on building awareness of local businesses through the SERPs, and consumers are more and more frequently using search to find service providers, retailers, and other businesses within their specific geographic area.
Local businesses have traditionally faced significant challenges in...
Whether you have run a conventional e-commerce store for years or you are just now building an online product catalogue, you face a single major hurdle – getting customers to purchase your products. While some might buy based strictly on the product image, they will be few and far between.
Today’s consumers are savvier than ever, and they demand information about...
Social media has become a powerful tool that allows you to reach your audience in new ways and to interact with them on an entirely different level. However, gaining traction in the world of social media can be difficult, particularly for smaller, newer retailers. Social influencers can help, but it’s important that you understand how to use these individuals to...
A call to action can make the difference between you closing a sale and a potential customer leaving your website. These are powerful tools that allow you to achieve a number of other goals, too. They’re not just useful for boosting sales and profitability. Calls to action can be used in a wide range of content, from your website copy...
As an exporter, you make full use of the technology available to enable instant, real-time communication with business contacts around the world.
But with all this technology at your disposal, are you formulating your digital strategy correctly?
We have devised some tips, specifically created to help export business owners compete on the international stage, and to reach a global market of potential...
Marketing on Facebook isn’t what it used to be. In recent years, Facebook has followed in the footsteps of Google, making algorithm changes that have serious effects on your brand’s visibility on the platform. Their latest update had a huge impact on if and how marketers can be seen in their audience’s news feeds.
But all isn’t lost. There are certain...
Your website is an essential ingredient to success in the modern world. However, it does you no good if your customers or clients cannot find you. Search engine optimisation, or SEO, is the key to good online visibility in organic search. However, there is more to ranking well in the SERPs than just good keyword density on your pages. Your...
They have been used for years at this point to drive sales, bolster conversions, and generally improve online success, but many business owners and decision makers remain unsure of what microsites are and when they should be employed. The good news is that they’re not all that difficult to understand and they can be employed in many different use cases.
What’s...
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