Influencers | Choosing the Right Influencers For Your Brand

Top Tips for 2020: Choosing the Right Influencers to Work with Your Brand

When it comes to engagement with external partners to promote your brand, choosing the right influencers can be vital. With a built-in audience of followers and fans, social media influencers have the ability to plug your products with an honest opinion that holds sway over your potential customers. Learning how to find influencers and collaborating to reach their followers can give...
Your Guide to Understanding Demand Generation and Its Role within Your Business

Your Guide to Understanding Demand Generation and Its Role within Your Business

Demand generation – it sounds like something akin to a PPC ad or another form of customer acquisition marketing that drives traffic where you want it. In a sense, it is, but it is also distinct from those other tactics and strategies that you might employ. Today’s digital marketing industry has evolved to the point that professionals can specialise in just...
Influencer Marketing | 27 Digital Marketing Insights in 2020

2020 Digital Marketing Insights on Influencer Marketing

The digital world has become more competitive than ever, making it essential that business owners and decision-makers are able to harness the right tools and strategies to build their brands. Digital marketing offers a broad range of such solutions, including influencer marketing. Influencer marketing is actually a subset of social media marketing, and it involves the endorsement by or product placement...
2020 Digital Marketing Insights on Local SEO

2020 Digital Marketing Insights on Local SEO

For small businesses, as well as larger brands with local physical locations, local SEO is a critical consideration. Google continues to focus on building awareness of local businesses through the SERPs, and consumers are more and more frequently using search to find service providers, retailers, and other businesses within their specific geographic area. Local businesses have traditionally faced significant challenges in...
Project Descriptions

Product Descriptions: How to Create Content That Moves Your Goods

Whether you have run a conventional e-commerce store for years or you are just now building an online product catalogue, you face a single major hurdle – getting customers to purchase your products. While some might buy based strictly on the product image, they will be few and far between. Today’s consumers are savvier than ever, and they demand information about...
Social Influencers: Using Them to Promote Retail Firms

Social Influencers: A Guide to Using Them to Promote Retail Firms

Social media has become a powerful tool that allows you to reach your audience in new ways and to interact with them on an entirely different level. However, gaining traction in the world of social media can be difficult, particularly for smaller, newer retailers. Social influencers can help, but it’s important that you understand how to use these individuals to...
27 Digital Marketing Tips For Export Business Owners

27 Digital Marketing Tips For Export Business Owners

As an exporter, you make full use of the technology available to enable instant, real-time communication with business contacts around the world. But with all this technology at your disposal, are you formulating your digital strategy correctly? We have devised some tips, specifically created to help export business owners compete on the international stage, and to reach a global market of potential...