If you’re a marketer considering the adoption of new marketing automation tools or software, your boss is probably echoing what Cuba Gooding Jr. said in the movie Jerry McGuire: “Show me the money.” According to Gleanster, 77% of CMOs at top-performing companies say their primary reason for implementing sales and marketing automation is to increase revenue. When sales and marketing join to...
There’s no way to succeed in business today without focusing heavily on new customer acquisition. But in doing so, many marketers overlook an equally important goal: customer retention. Having a strong customer retention strategy has a lot of benefits, such as: Better customer experience: Ensuring customers are engaged and happy with your products/services after they buy is just good practice if you want...
Key Takeaways: SharpSpring measured the before-and-after results of more than 5,000 businesses that are utilizing SharpSpring’s new email engagement tools to have fewer emails sent to unengaged recipients.
Having fewer emails sent to disinterested recipients has already increased our customers’ reputations with ISPs, resulting in more overall opens and clicks while sending far less email.
The improvement these businesses have seen in opens and...
If you’re a marketer considering automation software, your boss always looking to boost sales and is probably echoing what Cuba Gooding Jr. said in the movie Jerry McGuire: “Show me the money.” According to Gleanster, 77% of CMOs at top-performing companies say their primary reason for implementing marketing automation is to increase revenue. When sales and marketing join to leverage customer data...
Picture this: You’ve spent countless hours (and dollars) on your content strategy, and now the website traffic is starting to pour in. Awesome. But wait… if you take a closer look, you start to notice your site will rarely convert web visitors. Conversion goals may vary from business to business, but generally, it all begins with obtaining a prospect’s email. You’ve...
9 of the 27 Top Tips for Marketing Automation When it comes to digital marketing campaigns, marketing automation is an essential part of the package. It can save time spent on manually making sure that all of your marketing messages are reaching the right target audiences at the right time so that potential customers will be almost compelled to make a...
Do you want to take the guesswork out of your digital strategy planning and solve your marketing pains? Here are some tips that can help set you and your business on the road to success. While most organisations that operate online will have a digital marketing strategy in place, many of these companies will not be making the most of the...
Do you want to find out what you can do to help your business beat the Brexit and face an uncertain economic future with confidence? When the financial crisis reared its ugly head in 2008 there was a dramatic fall in domestic demand which resulted in companies rapidly turning to the export market in order to stay afloat. With the help...
An effective Email Marketing Strategy can make all the difference to your business.
Email Marketing isn't dead, despite what some hyperbolic blog posts you may have seen online say. In fact, you are six times more likely to convert an email subscriber than you are a twitter follower. It is one of the most powerful tools available to a business when it...
With Euro 2016 up and running football fever is gripping the nation.
You can beat the opposition when you embrace emarkable's Marketing Automation Playbook.
The Marketing Automation manual is a guaranteed winner.
As the captain of your company there are some questions you need to ask.
Are you happy with your team’s marketing strike rate?
Are they scoring with every effort?
Or are they shooting wide...
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