Social Selling Programme

Welcome to the Emarkable Social Selling Programme for business

Our programme is designed to help businesses like yours reach new markets and grow your customer base through the power of social media. By leveraging the latest tools and techniques in social selling, you can connect with potential customers more personally and effectively than ever before.

Our programme is tailored specifically to meet companies’ needs. It focuses on empowering your team to become effective social sellers. We provide comprehensive training and support to ensure your team has the skills and knowledge needed to succeed in this new digital landscape.

Key Benefits

Here are some of the key benefits you can expect from our Social Selling Programme

Reach new markets

Social selling enables you to reach potential customers in new markets that you may not have been able to reach through traditional channels.

Build stronger relationships

By engaging with prospects on social media, you can build stronger relationships and establish trust before you even make a sale.

Increase sales

Social selling has been shown to be a highly effective way to increase sales and grow your customer base.

Boost brand awareness

By actively engaging on social media, you can increase your brand awareness and establish your company as a thought leader in your industry.

Measure your success

We provide tools and metrics to help you measure the success of your social selling efforts, so you can see the impact it’s having on your business.

Our Social Selling Programme is designed to be flexible and scalable, so it can be tailored to meet your business’s unique needs. Whether you’re just starting or looking to take your social selling to the next level, we’re here to help.

What is LinkedIn Social Selling?

LinkedIn social selling uses LinkedIn to find, connect with, and build relationships with potential clients or customers. Instead of relying on cold outreach, it leverages thought leadership, content sharing, networking, and direct engagement to create trust and credibility. The goal is to nurture leads over time so they become warm prospects. See our LinkedIn Optimisation Checklist

Key Elements of LinkedIn Social Selling:

  1. Optimised Profile – Position yourself as an expert with a strong LinkedIn profile.
  2. Social Listening & Engagement – Follow target prospects, engage with their content, and comment meaningfully.
  3. Content Sharing – Post valuable insights, case studies, and industry trends to showcase expertise.
  4. Personalised Outreach – Send connection requests and messages that add value, not just sales pitches.
  5. LinkedIn Sales Navigator – A premium tool that helps identify and track prospects more effectively.

What’s your Social Selling Index?

Are There Other Ways to Do Social Selling?

Yes, social selling is not limited to LinkedIn. LinkedIn is ideally suited for B2B businesses. Social Selling can be done on any platform where your audience is active. Here are some alternatives:

1. Twitter (X)

  • Engage in industry conversations using relevant hashtags.
  • Retweet and comment on posts from prospects and industry leaders.
  • Share short insights, polls, and quick tips to establish credibility.

2. Facebook

  • Join and participate in niche industry groups.
  • Use Facebook Business Pages to share case studies and success stories.
  • Run targeted Facebook ads to nurture leads through remarketing.

3. Instagram

  • Use Instagram Stories and Reels to showcase products, testimonials, and behind-the-scenes content.
  • Engage with potential customers in comments and DMs.
  • Partner with influencers or industry leaders for visibility.

4. TikTok

  • Create short, educational videos tailored to your industry.
  • Use trending sounds and challenges to boost engagement.
  • Answer FAQs or bust myths about your industry in a fun, digestible format.

5. YouTube

  • Publish in-depth educational videos, product demos, and case studies.
  • Engage with viewers in the comments section to start conversations.
  • Use YouTube Shorts for bite-sized content that drives engagement.

6. Reddit & Quora

  • Answer questions in niche subreddits and Quora threads to demonstrate expertise.
  • Share detailed insights and solutions to common problems.
  • Avoid being overly promotional—focus on providing value.

7. WhatsApp & Telegram

  • Build private or exclusive groups for high-value prospects.
  • Share valuable content, offers, or personalised advice.
  • Use WhatsApp Business for automated responses and lead nurturing.

Best Approach?

  • Choose the platform where your ideal customers are most active.
  • Be consistent with engagement and content sharing.
  • Focus on relationship-building rather than immediate sales.
  • Use multiple platforms for a well-rounded approach.

Here’s Hubspot’s updated guide to Social Selling. Need to talk CRM? Talk to us about Hubspot.

Ready to take your company’s social selling to the next level?

Contact us today to learn more about our programme and how we can help you reach new markets and grow your customer base.