Influencer Marketing | 27 Digital Marketing Insights in 2020

2020 Digital Marketing Insights on Influencer Marketing

The digital world has become more competitive than ever, making it essential that business owners and decision-makers are able to harness the right tools and strategies to build their brands. Digital marketing offers a broad range of such solutions, including influencer marketing. Influencer marketing is actually a subset of social media marketing, and it involves the endorsement by or product placement...
Paid Social Media VS Organic Social Media

Organic and Paid Social Media: Understanding Your Strategic Tools and Their Impact on Success

Social media continues to play a greater role in the daily lives of consumers around the world. It is also more and more essential for brands to establish a strong (and positive!) presence on key networks where their audience spends the most time. However, using social media effectively can be challenging for organisations. New networks complicate matters, as well, while...
Influencer Marketing: How To Influence Your Influencer

Influencer Marketing – Just How Influential Is Your Influencer?

More and more brands are seeking influencers to help them expand their reach into new areas. Those influencers have tens of thousands, even millions, of followers, and they’re primed to trust what they’re shown or told. Social media has given rise to this phenomenon, and influencer marketing is the offshoot of online product promotions and business launches. Influencers sell their, well,...
Why You Need To Use Video Marketing

Video Marketing: How to Harness the Power to Defeat Your Competition

Video marketing is nothing new. It’s been around for a long time at this point, and it has steadily gained in both popularity and performance. Today, video content is the second-highest converting form of content marketing, coming in just behind research reports and white papers. However, Cisco expects video to account for 81 per cent of all consumer-oriented Internet traffic...