COVID-19 has affected all industries in Ireland and around the world. However, construction has been one of the hardest hit. In fact, according to some sources, almost €18bn has been lost in cancelled or paused projects. That’s a great deal of money, time, and lost jobs across the nation. What does 2021 hold? Will the construction industry get back on...
In a brick-and-mortar location, you have things that must be done daily, weekly, and monthly to keep the store open and operating smoothly. You need to sweep the floors, restock the shelves, reorder items, install new sale signage, and more. Running a successful eCommerce store requires nothing less. But of course, you don't need to sweep the floors in your eCommerce...
SEO is critical for online visibility and success. That applies to all websites, including eCommerce sites. Did you know that 93% of all Internet activity begins with a search via Google, Bing, or another search engine? If your eCommerce store isn't visible in the SERPs, then your would-be customers can't find you. The challenge here is that not all eCommerce platforms...
When it comes to the retail industry, eCommerce is the single fastest-growing segment. It's been spurred on by COVID-19, but the change was already in the air. For entrepreneurs and business owners, entering the world of eCommerce offers many benefits, including the chance to build a thriving brand and create a profitable business. However, it's not something that you can do...
As the age-old saying goes, “There is only one chance to make a great first impression.” When looking to communicate with modern audiences, the best way to do so is through your website. The uses of web design aren’t limited to simply providing a great look for your business—there are several key benefits to great website design keep in mind...
Web pages are often only viewed for 10-20 seconds before users click away, making boosting engagement a key focus of digital marketing. Read on to learn more about how going visual can be one of the easiest and most effective ways to do this, and which types of visual content creation are most successful. The Importance of Different Types of Visual...
As artificial intelligence (AI) becomes more accessible for small businesses, many are turning to chatbots to improve user experience and automate communication with prospects. Google has roughly 1 billion voice-enabled devices in the market currently. That means one in seven people worldwide has likely interacted with a bot, whether they realize it or not. For business leaders, keeping up with...
Marketing automation tools allows you to achieve so much more than would otherwise be possible. It saves time and money. It allows you to reach additional customers and leads. However, perhaps the most essential benefit of these tools is their ability to enable you to nurture strong relationships well beyond the conversion point. Of course, it can be challenging to...
A robust, successful digital marketing strategy requires that you have the right moving parts in place to achieve your end goals. One of those parts is earned media – it’s an incredibly powerful tool that deserves to be front and center within your arsenal, but too many business owners are unsure what it is, much less how to use it....
You’ve spent a lot of time, effort, and money to create the content that fuels part of your digital marketing funnel. You’ve written blog posts, shared reports, given away free ebooks, interacted on social media, and more. Too many business owners fail to realise that those assets are not finished delivering value once they’ve been published for a little while....
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