Getting Generational: How to Create Content That Speaks to Different Age Groups
So, we all know that content marketing is a crucial part of any business’s marketing strategy. However, creating content that resonates with different generations can be a challenging task. Each generation has unique preferences and values that influence the type of content they consume, making targeted marketing crucial to tailor your content marketing strategy accordingly. In this blog post, we will discuss how to create effective content marketing campaigns that appeal to different generations.
Baby Boomers (born between 1946 and 1964)
Baby boomers are a generation that grew up in a time before the internet, social media, and smartphones. They prefer traditional forms of communication, such as phone calls, emails, and direct mail. When engaging in targeted marketing to baby boomers, keep in mind that they value authenticity, quality, and reliability. They are less interested in the latest trends and more focused on products and services that provide long-term value.
To reach this generation, focus on creating informative, educational content that highlights the benefits of your product or service. Use clear and concise language, and avoid technical jargon. When using visuals, stick to familiar formats such as infographics and charts. Lastly, use testimonials from satisfied customers to build trust and credibility.
Gen X (born between 1965 and 1980)
Generation X, also known as Gen X, grew up during a time of rapid technological change. They are independent and self-reliant, preferring to do their research before making a purchase. They are also highly sceptical of marketing messages and value honesty and transparency.
For targeted marketing to this generation, focus on creating content that provides a detailed overview of your product or service, highlighting its features and benefits. Use visual content such as videos and animations to grab their attention, and include customer reviews and ratings to build trust. Finally, make sure your content is easily accessible on multiple platforms, including social media, email, and your website.
Millennials (born between 1981 and 1996)
Millennials are a highly connected generation that has grown up with the internet and social media. They are tech-savvy and prefer to consume content that is engaging, entertaining, and shareable. They also value social responsibility and are more likely to support brands that align with their values.
For targeted marketing to millennials, your content needs to be visually appealing, interactive, and shareable. Use social media platforms such as Instagram, YouTube and Twitter to showcase your products or services and build brand awareness. Additionally, highlight your company’s social responsibility initiatives to demonstrate your commitment to making a positive impact.
Gen Z or Zoomers (born between 1997 and 2012)
Gen Z, also known as Zoomers, is the first generation to grow up entirely in the digital age. They are tech-savvy, highly connected, and have a short attention span. They prefer short-form content that is visually engaging, entertaining, and informative.
To optimise your marketing to Gen Z, create content that is short, visually appealing, and easy to consume. Use platforms such as Snapchat and Instagram to reach this generation, and consider incorporating influencers into your content marketing strategy. Lastly, make sure your content aligns with their values, such as social responsibility and inclusivity.
Content marketing is a powerful tool for businesses to connect with their target audience and build brand loyalty. However, to create effective content marketing campaigns, it’s essential to understand the preferences and values of different generations. By understanding your target audience and tailoring your content to that generation, you can create a connection with your audience and build long-term relationships with your customers.
At Emarkable, we specialise in creating effective content marketing campaigns tailored to different generations. Contact us today to learn more about how content marketing can help your business grow.