10 Frequently Misinterpreted Facts About Content Marketing

Content marketing plays a crucial role in determining the success of any online marketing plan. If you want to boost your marketing campaigns, you need to understand fact vs fiction when it comes to content. In this article, we share 10 frequently misinterpreted facts that can make or break your digital strategy.

1. Content marketing does not only focus on selling

There is a popular misconception that content marketing is just about promoting goods or services that the business is selling. However, that is not the case. Content marketing does more than just help a business make more sales. For instance, it also educates your target audience by providing them with informative content to help them make informed decisions. Content marketing can establish you as an expert in your field and make your target customers trust your brand. Your target clients are more likely to choose your brand if they trust you and that is exactly what content marketing does.

2. Focus on quality, not quantity

Another common mistake that most people make in content marketing is focusing on quantity as opposed to quality. Posting a long content on your blog does not mean that your target audience will like it. Good content is one that is of high quality. It should provide relevant and valuable content that meets the needs of your target audience.

3. Content marketing is not a one-time thing, it is a continuous effort

Your content marketing campaign will only be successful if it is executed continuously. Creating just a few videos or blog posts is not enough for an effective content marketing campaign, you need to have a sustained effort. Content marketing is a continuous process that requires good strategy and consistency. You need to come up with a good plan and stick with it for a long period.

4. Content marketing is also beneficial to B2B companies

Another misconception is that content marketing is only beneficial to B2C companies. However, that is not true. B2B companies can also benefit from a robust content marketing campaign. It provides valuable information that can help portray you as an expert in your niche. It will also help you create a good relationship with your target customers.

5. SEO is just one aspect of content marketing

Optimizing your content for search engines is important but it is not the only thing about content marketing. Many other things determine your content marketing success, including creating high-quality content, engaging with your audience, and promoting your content.

6. Your content does not always have to be original

Another popular myth about content marketing is that your content should always be original. That is not entirely true; curating and repurposing existing content is also good enough. Creating original content is time-consuming. If you are not able to create your own original content all the time, you can get inspiration from existing content and add your own ideas and thoughts to make it unique.

7. Content marketing is not only limited to blog posts

Content marketing is not just about blog posts, it involves so much more, including social media posts, case studies, infographics, e-books and videos, to name a few. So, when crafting your content marketing plan, don’t just focus on blog posts. Consider using other formats in order to reach a wider target audience and keep them engaged and informed.

8. Content marketing is not just about making a sale

Although your ultimate goal is to increase your revenue by making more sales, your content marketing strategy should not only dwell on that. Your main focus should be educating your target audience and providing them with valuable and relevant information that they resonate with. When you provide value to your audience, you will build trust with them and that will ultimately make them choose your business. So, focus on educating your audience, not just promoting your products/services.

9. It takes time to get results

Content marketing success does not happen overnight, it takes months and sometimes years of consistency to get good results. So, don’t expect to see an increase in customers and sales immediately. It will take time before you start seeing positive results.

10. Analysing your content marketing metrics is crucial

The success of your content marketing campaign will be determined by how well you track and measure key metrics like engagement, web traffic, and conversions. The only way to know whether your content marketing strategy is successful or not is by reviewing your performance regularly. This way, you will know what is working, what is not, and what you should do to enhance your marketing strategy.

Final thoughts

Content marketing is one of the most effective online marketing tools. If used well, it will help you build trust with your target audience and eventually convert them to loyal customers. However, to get the desired results from content marketing, you need to avoid these misconceptions and have a clear plan.

Do you need some help creating the actual content or with your content strategy? Contact Emarkable to assist. We have the expertise and tools to handle any content-related task.

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Sean Dempsey

With over a decade of experience, Sean is an amazing, data-driven inbound marketer who will manage the majority of the marketing funnel for your company. Sean attracts site traffic, converting that traffic into new leads for your business and nurturing those leads to close into customers. Contact Sean about Inbound Marketing.