Create a Powerful Content Strategy Using Personas

In the modern world, business owners and guide marketers want to know how to create an effective content strategy for their businesses. Content marketing can help you win the minds and hearts of existing and potential customers and build long-term relationships with them. This process begins with a strategy, but developing one is challenging if you don’t understand your target group. You need to know what you need, ideally, the platform to use, what message to bring, the product and services to highlight, who your audience is, and what your customer persona need or want to hear.

What makes a good customer persona

There are numerous ways of creating a content marketing strategy for your business, but the question is if it will be effective. It can be tempting to crack on with coming up with content and using it out, yet prior preparations can bring substantial long-term rewards. It’s wise that you take time to identify your customer profiles before you put on your content. This is because prior investigations on potential target groups will enable you to direct your content to the intended target group.

How to create a customer persona

Business owners and guide marketers can follow these simple steps to build their profiles.

Define Personas/profiles
The first thing you should do is gather information about your target group. Profiles ought to be relevant and realistic. Never create profiles based on the expectations or assumptions of others or your own. Such profiles won’t help, and you’ll not be able to meet your audiences’ expectations, resulting in your business’s failure. To build realistic profiles, you need to research your audience. You can carry out customer interviews and questionnaires, attend customer demonstration sessions or use web analytics data and use the collected data to subdivide the audience into various profiles based on needs, commonalities, goals, barriers, and others.

Filter Information
The gathered information covers much more than is needed, and without proper visualization and filtering, the data is of low value. At this stage, consider analyzing the data collected from your research. Focus on things that elaborate on a particular behavior during your filtering process. By doing so, you’ll be able to understand the needs of your audience.

Outline The Profiles
Come up with content that your profiles incorporate and profile them. Consider outlining your profiles as if they are real people, and avoid fictional characters. Some possible sections may include; challenges and pain points, responsibilities, job roles, demographic information, expectations, and communication preferences.
When crafting content marketing profiles, getting a separate section with customer quotes in every persona profile is crucial. The quotes will help increase the traffic as they’ll become your go-to source for learning personas’ dialects. Speaking your customers’ language will put you at an advantage as you’ll be able to cut through the noise that skirts today’s consumers and win their trust.

How Profiles Can Be Used to Optimize Content Strategy

After you have understood your customer needs and developed your profiles, it’s time to put into action the strategy developed. The strategy incorporates planning, developing, and managing the content to help your business achieve its objectives and goals.
Your profiles will infuse information on services, topics, and products to focus on, what to create (checklists, blogs, white papers, case studies, etc.), and on which platform to share them for circulation.
For efficiency, start by building an end-to-end customer journey map for each persona and brainstorm it. You also need to develop content topics, formats, and types to deliver to the profiles you have at every stage of the journey.
You also need to audit your content to determine whether the existing content allows you to get to your profiles at the accurate stage with the correct content. Then you need to get back to your strategy.
Consider contacting Emarkable to assist you with persona creation, content creation, or any other content needs.

Final Thoughts

When properly implemented, a quality content marketing strategy helps you build your brand and reputation and achieve solid business objectives. With consumer discernment available online via search data, email, and LinkedIn, business owners and guide marketers can adjust their strategies and targeting speed. For quality marketing strategy, persona creation, content creation, or any other content needs, contact Emarkable.

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Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.