Marketing Careers and Skills Development Workbook

A Guide to Taking Control of Your Professional Journey

Welcome back, marketers! If you recently attended our insightful webinar on marketing careers and skills development, you’re in for a treat. We’re thrilled to present the next step in your professional journey – our Marketing Careers and Skills Development Workbook.

How Will This Guide Help You and Your Business?

In the world of digital marketing, continuous skill development is the key to unlocking new career opportunities. To stand out from your peers, you need more than just the right skills; you need a strategic plan. Our interactive workbook is designed to help you:

  • Map out your short-term and long-term career goals.
  • Identify strengths, weaknesses, opportunities, and threats impacting your marketing career.
  • Discover the motivations that drive you to take action.
  • Understand various paths to reach your destination.
  • Analyse yourself against 25 essential digital marketing skills.

Who Can Benefit from This Guide?

Whether you’re a new and junior marketer, a seasoned manager, a digital specialist, or even someone looking to transition into a marketing role, this guide is tailored to meet your needs.

How Is the Guide Structured?

Dive into the structured questions and sections that make up this comprehensive guide:

  • Grow Your Skills with RACE:
    • Becoming a RACE certified digital strategist.
    • Unveiling the RACE Growth System.
  • Your Pathway to Become a Successful Marketer:
    • Starting with the why – Your purpose.
    • Conducting a personal SWOT analysis.
    • Exploring different career pathways.
    • Making key decisions on your chosen pathway.
  • Positioning Yourself:
    • Crafting a compelling introduction.
    • Perfecting your personal elevator pitch.
  • Developing Proficiency in Your Skills:
    • Becoming a T-shaped marketer – Designing your T.
    • Navigating the digital landscape with the RACE Planning Framework.
    • Mastering digital marketing with a focus on organization skills.
    • Crafting a Personal Development Plan.
  • Recommended Resources:
    • A curated list of resources to enhance your personal marketing skills.

As you embark on this journey of self-discovery and professional growth, remember that your success is in your hands. This workbook will be your compass, guiding you through the landscape of marketing careers and skills development. Don’t just read – download, engage, and take charge of your future.

Contact us, we’d love to hear about your experiences with the workbook. Share your thoughts, insights, and questions in the comments below. Stay tuned for more resources and webinars to fuel your marketing journey.

Ready to shape your marketing destiny? Download the workbook here. Let’s redefine success together!

Some feedback on the day

“The webinar was an eye-opener! Excited to dive into the workbook and turn insights into action. “

“Fantastic webinar – I feel more confident about my career path. Can’t wait to explore the workbook! “

“Exactly what I needed as someone transitioning into marketing. The webinar gave me direction, and the workbook seems like the perfect next step!”

“As a manager, this resource is invaluable for guiding my team’s growth. Thank you for the practical insights!”

“The Growth System is so practical – can’t wait to see how it unfolds in my marketing journey. Thanks for the insights!”

“The ‘Start with the why’ section hit home. Already feeling more focused and motivated. Can’t wait to progress further!”
“Love the variety in career pathways explored. It’s given me so much clarity – thank you for this resource!”

“Elevator pitch tips were gold! Feeling more confident about networking and self-introductions now. Great stuff!”

“Designing my T-shaped skill set – such a unique approach. “

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.