Make Email Marketing Work for Your Business

Does email marketing still work? It can, depending on how it’s done. It still has the potential to be extremely effective, and it has been for many businesses. Email even proves to be more effective than a lot of other types of marketing. Those who may have been discounting email as part of their marketing strategies will want to reconsider. A study from 2023 found that more than 4.2 billion people around the world use email, and that number continues to grow. You should consider putting some effort into email marketing, as it has the potential to be lucrative. Consider some of the reasons to use it.

It Is Affordable

One of the best things about email marketing is that it is relatively affordable compared with a lot of other marketing methods. You don’t have to worry about print or postage costs, which drives the cost down and the return on investment up. You can find tools that will help you track your emails, as well, which you can’t easily do with things like billboards or television commercials. You can get data about what does and doesn’t work and then tweak your email marketing in the future to better meet your customer’s needs.

Fast and Easy Distribution

You will also appreciate how fast and simple it is to send out emails to large groups of people. You can easily segment your audience and have multiple campaigns running at the same time if needed. You can send emails out to 100 people, or a million people, and it will reach them all at the same time. It’s even possible to personalise all of them.  In 2018, the Content Marketing Institute’s B2C Benchmarks, Budgets, and Trends Report found that 72% of content marketers agree that email is the best option for distributing content followed by social media and blogs, two other important elements. We can train your team in these areas.

Email Marketing the Right Way

As mentioned, email marketing can work when it’s done correctly. You will want to keep these tips in mind when you are putting together your email marketing plan. First, consider personalisation. This is an important element when it comes to email marketing. Think about what your customers want and try to anticipate their needs with timely emails. It is also important to A/B test the ads to see what does and doesn’t work, so your team can implement that knowledge into future marketing.

Should You Still Invest in Email Marketing?

Have you not tried email marketing yet? Perhaps you did, but it didn’t have the success that others have had. It could be because you didn’t implement it correctly. There are, of course, right and wrong ways to approach this marketing method. Before you send out your next (or first) batch of emails to your leads and customers, get in touch with Emarkable. We have a range of services and training through our Academy. This training can help to get your in-house team trained and up to date with a range of marketing techniques including email marketing. Contact our training coordinator Patrick to get started.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.