Inbound Marketing Strategies that Work

Business growth doesn’t occur by happenstance, at least not for 99.9% of businesses. Growth takes hard work, dedication, and knowledge of the right tactics that are helpful for digital marketing. Our goal at Emarkable is to help ensure companies like yours have the guidance needed to find success. The Academy can train, guide, and advise the in-house talent you already have at your business. We can train you and your team in a wide variety of subjects and topics. Below, we’ll be looking at some of the helpful inbound marketing strategies that can work quite well today.

Attracting Visitors

One of the best practices for inbound marketing is blogging. Businesses that have a blog—and that blog regularly—have 77% more traffic on their site. They also have 97% more links coming into their site than businesses that don’t blog. When you have a blog, you are creating value and credibility for your site. It doesn’t mean that every post you write will be a winner, but it will help you to get more attention on your site and thus your company. One of the other popular and effective inbound marketing methods you and your team need to embrace is social media marketing. This also has the potential to help drive traffic to your site. After all, billions of people around the world have social media accounts and often spend hours on them each day. Harness the power of social media for your business.

Converting Your Leads and Closing Sales

Having a lot of inbound traffic is great, but you need to take steps to get the leads to stay on the site and to help them convert. One of the tried and true methods of getting people on your website to do something is to ensure there are calls to action on your homepage and other relevant web pages. This includes your blog. You should also add CTAs to social media, emails, etc. Always create value with content offers.

Keep the Customers Happy

Of course, it’s important to remember that it’s not just about the initial visit to your site, or even about that first conversion and sale. What you really want to do with your inbound marketing is to find ways to make visitors into fans who want to keep coming back to your site. There are many tactics you can use to help with this. For example, you would reward loyal customers with discounts. You can use personalization to help drive engagement, you can listen to what your customers have to say in the comments, and you can use surveys and feedback tools.

Work with Experts to Improve Skills and Tactics

Marketing takes a lot of work. It takes knowledge and understanding of the evolution that has occurred in digital marketing over recent years, as well as changes that are still occurring. One of the things to keep in mind about marketing, of course, is that it’s never static. Of course, this is one of the reasons it takes a lot of work and attention to keep up with tactics and tools. Fortunately, the Emarkable Academy could be the solution for you and your team. Our experts can help provide you with the solutions and training you need to start developing feasible, usable digital marketing strategies. You will want to get in touch with Patrick, our training coordinator, to learn more.

Richard Coen

Richard Coen

With over 17 years experience in Digital Marketing, 25 years in sales and 22 years business development, Richard assists companies develop key growth strategies on a local or international basis. He can assist marketers achieve balance in their approach to key areas affected by the growth in digital marketing.