Why Video Should Be Part of Your Digital Marketing

It should be no surprise that people have fallen in love with online videos. What should surprise you is that there are still businesses that haven’t started to use videos as an integral part of their video marketing. In the past, it was too expensive and too complicated for companies to engage in any form of video marketing. Technology has improved and has helped to level the playing field. Even small companies and solo entrepreneurs can make good quality videos and post them online to help market their businesses. Of course, it does take some technical savvy to do this. Emarkable can provide a range of services for our clients, including help with photography and videography. Contact our training coordinator Patrick to learn more about our Academy.

Low Cost of Creating Videos

One of the great things about advances in technology is that it helps to keep driving down the cost of good equipment. Today, it is easier than ever before for anyone to create a high-quality video on a minimal budget. People have made feature-quality movies with their iPhones. With a decent camera and a good audio setup, video is possible. In the past, of course, the cost was a barrier to making videos. Fortunately, those days are over.

You Can Create a Range of Types of Videos

You have a lot of flexibility with videos, and you should take advantage of it. Consider all of the ways that you could incorporate video digital marketing. You could have a YouTube channel that has videos about your services and products, news in the industry, behind-the-scenes, and more. You can make video ads to place online, which act as commercials, too. There is no limit to the types of videos you can make and put on your site, social media, etc. Videos can provide your in-house talent with a creative outlet.

Social Media Shares Help Push the Video Further

One of the other fantastic benefits of creating video for marketing on the Internet is that it can be shared, and it is available to see online around the clock. In the past, companies would have to buy time for commercials to get products seen. Today, you can make your own commercials and host them online, where they can be shared by you, your followers, etc., and potentially reach a lot more people for a lot less money.

Get Started with Video Soon

As you can see, there are some good reasons to consider making videos part of your digital marketing strategy. Creating quality videos can help your business to get more exposure and reach more people. While YouTube is one of the most popular and common sites to place your video, there are other outlets, such as Facebook. Don’t limit yourself to just one. Video holds a lot of potential, and it could be exactly what your business needs to start growing. Of course, you have a lot to consider when getting started with video. You want to be sure you do it right. Emarkable can provide a range of services including photography and videography. We also offer training through the Academy for those who want to improve various areas of digital marketing.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.