What Store Owners Need to Know before Selling Online

The Internet has made it possible for small businesses to compete with global brands on an almost toe-to-toe basis. It’s an exciting prospect for Irish business owners—the thought of being able to reach a worldwide audience and build profitability can be very exciting. However, do not get carried away. There are things you’ll need to know before you start selling online, particularly in the area of consumer rights.

One of the most important things to realise is that you must allow all purchasers 14 days to change their mind or cancel their order from the date they receive the goods purchased. This is done to allow consumers time to make sure the product meets their expectations.

You must also allow consumers another 14 days to send the product back if they decide they want to cancel their order. Note that you must offer a full refund in these instances, as well. Further note that it is illegal to change these terms based on the sale of goods at a discount (sale prices don’t alter consumer rights).

The law also requires that you provide your customers with “clear and accurate information” regarding the total cost of their purchase, as well as any costs related to delivery of the product.

Think that these rules only apply to businesses with a digital storefront? Think again. If you sell through social media, you may count as a small business selling online, so it is worth verifying whether these obligations apply to your situation or not.

Ultimately, selling online allows Irish business owners access to additional streams of income. However, the privilege also comes with obligations that should be fully understood in order to avoid ending up on the wrong side of the law.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.