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Competitor Analysis – Gain Insights
Emarkable’s competitor analysis provides valuable insights that can inform your strategic decision-making process. It will help you make informed decisions regarding product development, pricing strategies, marketing campaigns, distribution channels, and overall business positioning. By understanding your competitors, you can make proactive choices to stay ahead in the market.
The Analysis will break down any website to specific details
- Traffic
- Keywords
- Backlinks
- Competitors
- Global Metrics
- Ads
- Historical Data
Get an overview of competitors’ website visits in one click
Analyse competitors’ paid and organic campaigns
- Estimated clicks per month
- Competitors’ traffic cost
- Top-performing competitor keywords
Get comprehensive data on your competitors’ keywords
- Keyword rankings, new and lost keyword statistics
- Search volume and keyword difficulty
- CPC and number of advertisers
- Estimated cost per target keyword
- Search results overview by country
Evaluate your competitors’ backlink profiles
- Learn how many backlinks your competitors have and assess their quality
- Number of backlinks
- List of domains
Understand your competition
Perform competitor research, find newcomers, and compare your target keyword to your rivals
- Find competitors in PPC and SEO
- Review competitor distribution in organic and paid search
- Analyse keyword overlaps between your website and search competitors
- Analyse competitor keywords and compare results with your domain
Conduct website audience analysis and explore its geography
Research traffic segmentation by Country and Continent
Discover your competitor’s most profitable ads
Conduct PPC competitor research to see what keywords your competition targeted in their campaigns. You’ll be able to discover what ads work best for them and build better ones for your own campaign. Extremely Valuable.
- Google Ads marketing campaigns
- Competitive keyword ads
- Monthly ad history
FAQ
How to do SEO competitor analysis?
To analyse your SEO competitors, begin by identifying who they are and which search engine optimisation techniques they’re using. Inspect their most popular content, target keywords, on-page optimisation methods, backlink profile, etc. Compare this data with your SEO practices to define the gap you must fill to outperform your competitors.
What is competitor keyword research?
Researching competitor keywords means investigating the key terms and phrases your competitors are ranking for in the SERP. You can figure out through it which search queries drive traffic to your rivals and identify promising keyword opportunities for your website or PPC campaigns. You can adopt your competitors’ best practices and improve upon them.
What is the first step in a competitor analysis?
Your first step in SEO competitor research is to figure out who the key players in your market are. Before analysing competitor website performance, learn more about your direct rivals (who offer the same service or product as you) and indirect rivals (who offer similar services or products but target a different consumer sector or vice versa).
Which tool is used for competitor analysis?
There are many of these tools, but some are better than others. When choosing the right tool for you, make sure it provides 100% accurate data. A good competitor analysis tool provides information on traffic, rankings, keywords, backlinks, and PPC ads. It also lets you analyse all of the metrics through historical data.
Why do competitor analysis?
Competitor analysis helps build a healthy marketing strategy. It’s the number one way to identify your rivals, see their strengths and weaknesses, and compare them to yours. You’ll discover the marketing channels your competitors are using and which ones work best for them. With these insights, you can boost your SEO, increase your rankings, and build a strong PPC and SEO campaign.
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