Marketing Automation is the future of digital marketing. Although it doesn't take the work out of marketing (far from it), it does make more valuable processes a lot less time consuming, and much more effective. So, the question is: Should your business be using marketing automation? Yes Marketing Automation is kind of a big deal in the world of business sales and...
10 Weekly Inbound Marketing Tasks Weekly check-ins keep your inbound marketing campaigns on track and progressing toward larger outcomes. Remember to keep focused on the agreed objectives and goals, avoid distractions. Review last week’s results. Check your dashboards for analytics trends and returns so you can build on that momentum (or make up for a lack of it) this week. From...
LinkedIn launched in 2003 and is currently the third most popular social network in terms of unique monthly visitors - right behind Facebook and Twitter. Think Facebook, but with a more professional feel. With more than 347 million users, LinkedIn is the most popular social network for professionals - primarily centered around careers. If you're a business on LinkedIn, it can also be a fantastic...
The Irish Government through the National Digital Strategy aims to get a further 2,000 businesses trading online by the end of 2015. To this end, the Department of Communications, Energy & Natural Resources (DCENR) has launched an Online Trading Voucher Programme and has teamed up with the Local Enterprise Offices to deliver this to Irish business. (more…)
For certain types of businesses that focus on eCommerce, digital marketing strategies are at the heart of their business objectives. (more…)
Sign up to our eCommerce Tips and get some great eCommerce information and guidance about emailed to you each week. (more…)
There are many elements to building trust into an online shopping experience, and more in the checkout than anywhere else in the customers journey. (more…)
In the early days of the web, it was decided that there should be two different controls serving the general purpose of move-on-from-the-present-page.
Call to Action buttons play a key role in the entire checkout process. Technically, they submit the information entered in forms by the customer to the web server for processing and fulfillment. From a customer experience point of view, they are the calls-to-action that drive the customer towards checkout completion. (more…)
Is your visitor value too low? Does too low mean you cannot make any money? (more…)