How to Solve your B2B Marketing Pains by Answering just 3 Questions.

Do you want to take the guesswork out of your digital strategy planning and solve your marketing pains?  Here are some tips that can help set you and your business on the road to success.

While most organisations that operate online will have a digital marketing strategy in place, many of these companies will not be making the most of the opportunities available them because they have formulated these strategies based mostly on guesswork or on vague advice they’ve come across in some online articles on the subject.

Today we’re going to have a look at some things you can do to take the guesswork out of play when you’re creating your company’s digital marketing strategy so that you can make sure you’re using all the tools of the trade to make sure your marketing activities are effective and productive.  Here are three questions you need to be asking yourself as you plan your digital marketing activity in future:

Do you have insight into your anonymous website visitors?

One of the biggest challengers currently face by digital marketing professionals is converting anonymous website visitors into leads.  B2B companies can invest heavily in demand get only to lose visibility into how buyers engage with their site, content and products, resulting in poor marketing attribution and missed conversions.  Identifying this anonymous traffic will enable you to tailor your site/app experience to increase conversion rates and speed up buying cycles.

Identify Anonymous Web Visitors with SharpSpring

Think about this: 98% of web visitors remain anonymous because they don’t fill out forms. VisitorID uses reverse IP lookup to identify the companies visiting your site, and provides you contact info, including names, emails and phone numbers – effectively doubling or tripling the number of leads that can be harvested from your existing web traffic. You can compare Marketing Automation Alternatives.

Is your content getting seen by the right people?

Your content, however great it is, won’t work hard for your business unless it’s being seen by the right people.  The best way to make sure that the right people are seeing it is to make it relevant to the right people – the decision makers who have the purchasing power.  Here are a few tips that will help you get the message across to those who matter:

  • Feature industry experts in your content – this could be by interviewing them, getting them to provide a guest blog post or getting them to link to your content.
  • Create content that targets each customer at each stage of the sales funnel.
  • Share your customers’ stories via case studies and reviews. Provide links to your customers’ websites in your content so that your visitors can see their achievements and just how awesome they are (and you’ve helped them become awesome).

Are your target accounts following your preferred buyer journey?

The Buyer Journey consists of three phases – awareness, consideration and decision.  Using the right marketing automation tools will enable you to usher your targets along the path so that you can target them at each stage with relevant and compelling information.

Making sure that your digital marketing strategies are working effectively for your business doesn’t need to be overwhelming – get in touch to find out how our digital marketing magicians can help your company banish your B2B marketing pains.

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Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.