eCommerce Solutions for Low Visitor Value

Is your visitor value too low? Does too low mean you cannot make any money? Try and answer the following questions.

Check your pricing? Can you charge more? Have you carried out a competitor analysis?

Check shipping rate structure?

Check your analytics – are you losing people on checkout? If so, see ways to improve conversion rates.

Check fulfillment efficiency? Can your costs be lowered? Can your service be enhanced?

We would recommend to people at this stage to evaluate your business model. Take this example.

Widget Sales Ltd.

  • 10,000 visitors
  • 2% conversion rate
  • 34 euro is the average sale
  • 15% gross margin
  • Total sales per month : €200
  • Total Revenue per month: €6,800
  • Total Gross Profit per month: €1,020
  • Value per visitor: 10 cent

So what’s wrong with this model?

  • Lots of traffic (Is it the right traffic?)
  • Conversion rate is low (Can this be improved – how?)
  • Average sale is low (Can this be improved – how?)
  • Gross margin is low (Can this be improved – how?)

These are the key figures you need to consider, how can you you influence any of these? Focus on these elements and then focus on tactics like successful email marketing, social media, search engine optimisation and other elements.

Read more on Visitor Value. Find out about Emarkable’s eCommerce Solutions and improve your Conversion Rates.

We are always happy to answer any questions. Contact the team by phone on (01) 808 1301, or email us at

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.