Ecommerce Solutions – Data Rejection
The rule here is to let customers type in what they want and then use your eCommerce system to process it into a different format if necessary.
If the customer does make an error during checkout it must firstly be made clear that an error has been detected and secondly, the location of the error on the form must be highlighted and the nature of the error indicated. Making sure that all these aspects of the error are communicated to the customer usually requires, double error messaging.
Double error messaging
Double error messaging puts one error message near the top of the page, indicating that something is wrong with the form and another message next to the form field containing the error. One or both of these messages should indicate the nature of the error and, if not obvious, what needs to be done to rectify it. A nice touch on the error message shown opposite is that it gives the customer another route to purchase – contacting the call centre.
Read more about eCommerce Form Design.
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