Design and E-Commerce

When it comes to business, there can be any number of things that can lead you to losing sales. You may think the rationale is as uncertain as the shifting of the winds, but in truth, there are many reasons you might find yourself losing sales.

One of the most basic ones to consider is whether you’re using the best design methods for your business?

Certain businesses will perform better if they manage to design their business in such a way that it’ll work with their mission statements, types of products, or other themes that are connected to their work.

However, if you’ve been doing your research into business, you may think that focusing on design is an unnecessary element of making sure your business succeeds. This, however, is where you would be wrong!

Focusing on design in your business is one of the most basic ways of making sure you’ll have a better chance of success, so long as you also make sure to keep other things (such as SEO, selling online, and other information revolving around e-commerce, as we mention in our other blogs) in the forefront of your planning as well.

Why Does Design Matter?

There are a few elements of design that you should make sure to keep in mind when you’re coming up with how your site will look.

The reason design is important is because the design of your e-commerce site can make or break a customer’s interest. No customer wants to slog through pages and pages of hard-to-parse information and details.

Don’t make your website hard to navigate! But that’s not the only thing design can bring to the table, either.


A consistent design that works with the company’s image and theme can build trust and identity with your customers. As with many things in life, a customer’s first impression of a business can make or break their feelings towards it. 

And when it comes to customers, a majority of what determines them is your design choice and superficial elements such as fonts, colours, placement of images, and the like.

Make sure that these design elements of your e-commerce site all follow the same theme and work with your website so that you’re not throwing off your customers before you can even get them.


Another element of design that you need to keep in the forefront of your mind is that of responsiveness. Your website must translate well across various screen sizes. 

This means that you need to make sure that your website looks good no matter how a person is viewing it: whether that’s on a phone, a tablet, or a computer. This is important because you never know which device a person is going to check out your website from!

You want to make sure that your website is as accessible as possible so that you can get the most sales from the widest number of customers. Not to mention that mobile shipping will likely account for a good percentage of your business, too!

Responsiveness and Loading Times

In line with making sure that your site is accessible on many devices, this is for a multi-fold reason. That reason is that if you make sure you have an accessible web design, you also must make sure it’s responsive on multiple devices.

Responsive web design will scale a site’s appearance to match the user’s screen size, which means that you won’t have to deal with loads of waiting time when you’re switching between devices.

This also plays into loading times. If you have a site that scales very poorly, it’ll increase the amount of loading and waiting times that your customers will have to deal with. Customers are impatient beasts, meaning that they’re not going to want to wait!

Keeping in mind these three things will go a long way towards making sure that your e-commerce site is up to scratch and will attract lots of customers.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.