Establish Your Organisational Voice
Your organisational voice is a major component to your overall brand identity.
Aside from social media, your organisational voice is found in sales materials, advertising brochures, news releases, website content, emails and direct contact between customers and employees. It’s important to maintain consistency in your voice in order to communicate authority, value and professionalism. Your voice should reflect your company’s overall goals and objectives. Before establishing what your voice sounds like, ask yourself the following questions:
It’s important that your voice accurately reflects your organisation and its mission while speaking to your target audience in a way they will best understand.
Tips to Consider When Defining Your Organisational Voice
- Be authentic. The first step to establishing credibility online is to be authentic. Authenticity doesn’t necessarily mean absolute transparency, but it does involve being honest with your audience, especially when it comes to responding to their feedback, inquiries and complaints.
- Show some personality. Nobody wants to hear from an unnatural and robotic voice. People should sense that there’s a real person on the other side of the keyboard. So don’t be afraid to express personality through your voice.
- Speak in a language your audience understands. If your target audience consists of primarily teenagers, you wouldn’t use lingo that resonates more with adults. Likewise, you wouldn’t address business executives with slangs that only teenagers would understand.
- Establish authority. You do this by offering useful information that will bring value to your audience. Answering questions and sharing expert advice will help you establish authority.
- Be timely and relevant. Determine how often you will communicate and ensure that your voice is heard when it is most appropriate. People use social media to find out what’s happening now. So remember to give them new and relevant information.
We are always happy to answer any questions. Contact the team by phone on (01) 808 1301, or email us at firstname.lastname@example.org