How the Internet can help to Research International Markets

Beginning to plan for export can be a big challenge. As a business you have probably identified some potential markets.  However, you may not be certain how to evaluate or to find key information needed to make an informed decision on the best way to tackle new markets.

Getting the right Metrics

It is important to evaluate some of the key metrics like the size of potential market, the competitiveness of the market, what is the demographic make-up and most importantly the potential value of each market.

Understanding new markets

An online marketing audit is a good first step and will give initial insights into how your business and sector are perceived and marketed to in your potential new markets.   Another excellent benefit of Internet research in the export marketing arena is that your business will be able to perform very clear competitive analyses. This is critical, for choosing international markets must take into consideration who your competitors are and how they are performing.

Many exporters may have neither the time nor the expertise to delve into this realm. This can be very frustrating, for there is little value in knowing your international market if you are unaware of the regional variables that need to be taken into account.

At Emarkable, we are able to design bespoke digital export marketing solutions which will help your exporting company achieve the exposure that it requires.   To find out more contact us today on 01 8081301 or email

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.