What Do You Really Want From a Digital Marketing Strategy?

While digital marketing can be confusing to many individuals, it does not have to be. To better understand your expectations and goals, you will need to clearly define what it is that you are actually trying to achieve.

Of course, this may appear to be easier said than done. So,

1. Product

You will naturally be most familiar with this question. Still, you need to look at your product in relation to competitors, appeal and cost.

Weighing these factors will give you a clear idea of how likely you are to succeed.

2. Audience

Who are you trying to speak to? This is also called a target demographic. Understanding you audience will enable you to develop an effective marketing campaign.

Where are they from? What is their income level? What are their interests? Questions such as these and others will help to further refine your strategy (and save time).

3. Goals

Every journey begins with the first step. So, it is wise to set both short- and long-term goals. Examples can be achieving a certain amount of revenue during a financial quarter or breaking into a new market. By setting such benchmarks, you are able to tell how effective your marketing approach appears to be.

Not only should you consider sales, but customer feedback is important. Without such intuitive knowledge, it is impossible to adopt a flexible (and effective) strategy.


Although these concepts are simple in and of themselves, remember that each must be used in conjunction with the others to achieve success. It is a myth that a marketing strategy has to be complicated. On the contrary, with a bit of foresight and by proactively observing your results, success will soon become a reality!

We can help you decide what you really want from a Digital Marketing Strategy. Contact the team by phone on (01) 808 1301, or email us at info@emarkable.ie 


Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.