Understand the Customer Journey to Earn More Sales

What is the customer journey? Why is it important? Simply put, it is a story that helps you to better understand the people who are visiting your site and who are interacting with you online. This “story” gives you a better idea of how customers are behaving when they visit your website. When you can understand the story, it makes it easier for you to understand what you can do to improve their experience. When a customer has a good user experience, they’re more likely to return. Not all companies know how to create a customer journey story, though. Fortunately, we can help. Emarkable provides a range of services that can help. To get the training you and your team need, contact Patrick to learn more about the Academy.

The Customer Journey Map and Why It Is Important

A customer journey map is not the only way to get more customers and earn more sales, but it can go a long way in helping grow your business. It is important to find ways to better anticipate how your customers are behaving at each step along the customer journey. This will give your in-house talent the information they need to better understand which marketing strategies to use.

Creating a Customer Journey Map

How do you create a customer journey map? There are different methods, of course, but it always starts with research. You will need to look at your site’s analytics to get a better idea of where your visitors are spending their time, as well as just how much time they are spending on the site. Additionally, you will want to consider anecdotal research. This is a little more difficult to obtain, as it essentially requires that you know what your customers are thinking. However, by looking at social media, you can get a better consensus of customer thoughts and feelings, as they often post them publicly. You then need to identify the customer touch points. Learn as much as possible about their behaviour and apply it to your marketing going forward.

When Customer Journey Mapping Is the Best Option

What types of companies should consider customer journey mapping? It has the potential to be beneficial for most types of businesses that are looking to increase customers and leads. If a company is looking to adopt more of a customer-oriented approach or they want to use the data to help improve their marketing, it’s a good choice. It’s never a bad idea to know as much as possible about the customers you are trying to reach. Understanding their behaviour can lead to the growth you want.

What Can You Do Now?

You want your company to thrive. Understanding the customer journey is one way to do this. Learn more about this type of mapping and apply it to your customers to see how well it can work for you. Of course, there are other types of information your in-house talent should have, as well. Contact Emarkable today to learn more about the Academy and the ways we can provide your team with training in areas like digital sales strategy, social media management, and many other areas of digital marketing.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.