Bridge the Gap Between Offline and Online Marketing

One of the most important factors that your business has to take into account is the relationship between offline and online marketing. In essence, these need to be approached as a single concept as opposed to being addressed one at a time.

So, you can think of this relationship as two sides of the same coin. How can we effectively “bridge the gap” between these concepts?


Putting the Pieces Together

First, we need to identify the main avenues of marketing that you will employ. These will normally include:


  • Physical print and brochures
  • Postage
  • Email
  • Social Media
  • Websites
  • Mobile apps


How can we combine these two seemingly disparate categories?

This normally involves a two-step process. Most businesses will first engage with their clients in the virtual world through email updates, social media posts, blogs and website information. Should a prospect request more details, this is when offline marketing strategies can come in handy.

By targeting only those individuals who have shown an active interest, you will limit your overhead while simultaneously establishing the very real physicality of your product or service.


The Power of Touch

We should never forget that physically holding a brochure, business card or proposal cements a certain realism that the virtual world can hardly match. This results in several benefits including:

  • More faith in your company.
  • A “real” aspect to the product or service.
  • A client-centered approach which engenders loyalty.


In theory, sending physical marketing information will normally occur before a final sale and should always be associated with existing clients. If you take advantage of the synergy between offline and online marketing techniques, you have just doubled your chances for success!

We can help you bridge the gap between offline and online marketing. Find out more about our Digital Marketing Strategies.

You can contact the team by phone on (01) 808 1301, or email us at 

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.