How To Give Clarity & Focus To Your Digital Marketing Strategy

Your digital marketing strategy is the key to success in everything that you do. If it’s not properly structured and executed, your strategy could cause more damage than it’s worth. Every solid strategy requires two major elements: focus and clarity. These elements will help you highlight your overall marketing goals and the strategic moves that will help you get there.

Focus First on Available Training and Educational Resources

Perhaps you don’t have the time to go back to school and study digital marketing, but you need some help. Online eLearning programs are making it easier for you to improve your own skills and even improve the skills of your team. If you’re trying to help your marketing team improve their strategic skills and efforts, extra training can always help.

The Importance of Focus and Clarity

If you’ve been in business for any length of time, you’ve probably read up on or heard about SMART goals (Specific, Measurable, Attainable, Results-Focused, and Timely). There’s a reason so many follow this acronym: it helps ensure that their goals are specific and focused, which improves the clarity and focus of their digital marketing strategy. For example, if you want to improve your local SEO, you need to have a goal that’s more detailed than “Increase local SEO presence and conversions.”

You can measure that, but not in a quantitative way. You should instead create a focused, targeted goal more along the lines of:

Increase local SEO presence by 50% by adding to more business directories.

Or how about:

Increase social media conversions from local customers by 20% over six months utilising a new social media marketing strategy.

See how much easier it will be for you to measure results when you have more specific goals? Sure, you can ‘assume’ that your local SEO is on the rise because you’re getting more local business as the result of a marketing campaign. In marketing, unfortunately, assumptions don’t get things done. You need analytics and you need them from the start.

How to Choose the Right Solutions

Of course, once you know that you need to make changes, it’s time to figure out what that means. For many, it’s a matter of adding a little more training and support in the digital marketing realm. eLearning can help your marketing team stay up to date on different trends and strategies, as well as to grow and learn more about setting measurable goals and improving the focus and clarity of all their own marketing efforts.

It’s a group effort, for sure, and that’s why your digital marketing team needs to be on point. Your entire organization should embrace the new world of digital marketing and learn how to put these practices to work, which is where online learning can come into play. If your business is full of vision but lacking a bit in the clarity and focus department, a little extra training could be just the solution.

With the Emarkable Academy, customised training can be delivered to your team in a way that helps them become more focused and provide clarity in strategic planning.

Patrick Fox