The 3 Building Blocks of Online Branding

From a marketing standpoint, you may think of your unique branding as a visual “billboard” which is meant to convey the mission of your company while enticing visitors to request more information.

Let us not forget that while lead generation and client engagement is indeed critical for sustainable operations, online branding recognition will create an appeal that resonates with its target base.

So, let’s look at a few powerful strategies to build the perfect brand.



1. Appreciate Your Buyer Persona

In simpler terms, what type of buyer are you looking to target? Some important variables to address will include:

  • Age
  • Gender
  • Income level
  • Geographic location
  • Buying preferences

Once these are determined, you can begin to tailor your branding around their needs.

2. Innovation an d Consistency

Obviously, it is important to think outside of the proverbial marketing box. You will need to create content that visually engages your audience. In this manner, simple brand designs tend to resonate quite well (think of Coca-Cola, for instance). Finally, remember that remaining consistent across multiple online channels will engender further recognition. Also, it will give your enterprise the appeal of reliability; a powerful marketing trait.

3. Integration

Placing you brand solely upon a static landing page is not nearly enough. It should be incorporated into areas such as:

  • Blog pages
  • Social media sites
  • Flash video portals

Greater exposure signifies heightened recognition. This will enable the brand to help “sell” your product before the buying process has even begun.

These methods should be used in combination to achieve the best results. If you succeed in developing a strong brand, you can expect to achieve higher inbound traffic and in a short period of time, increased conversion rates.

We can help you with your Online Branding. Contact the team by phone on (01) 808 1301, or email us at 

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.