Content Management Trends Emerging in 2023

Content remains an important focus for businesses of all sizes and industries, and as technology and consumer demands evolve, so do content management strategies. To stay ahead of the game, it’s essential to be aware of these five emerging content management trends in 2023.

1. Expanding Content Teams

The days of having a lone content expert on a marketing team are long gone. In 2023, the demand for content marketing continues to grow, and organisations are increasingly investing in expanding their content teams. With content marketing proving to be a highly cost-effective strategy with long-term benefits, businesses are prioritising skilled content writers, editors, and strategists to create compelling content and engage their audiences effectively.

As per the latest figures, around 88% of B2B companies and 76% of B2C companies are using content marketing to increase traffic and conversions. Additionally, 82% of marketers who maintain blogs see positive returns on inbound opportunities. This growth is projected to make the content industry a €300 billion industry by 2025.

2. Investing in Artificial Intelligence

Artificial intelligence (AI) is becoming increasingly common in our daily lives, with chatbots and voice search being among the prominent examples. As we head into 2023, AI adoption continues to rise, with an estimated 50% of businesses heavily investing in AI, particularly in chatbot technology. However, companies still recognise the need for content strategists, writers, and developers to ensure that AI-driven experiences maintain a friendly and brand-aligned tone.

It’s important to approach AI adoption thoughtfully and consider its suitability for your business before making significant investments.

3. Increasing Spending on Personalisation

Personalisation is becoming a standard expectation for users. In 2023, users expect personalised experiences based on their preferences, interests, and location. Businesses are leveraging user data to offer tailored products, services, and recommendations, leading to improved customer satisfaction and increased conversions.

Studies show that recognising a customer’s name or history can significantly impact buying behaviour. However, it’s crucial to strike a balance, allowing users to control their data as regulations such as GDPR continue to protect user privacy.

4. Building Online With Easy-to-Use CMS

As businesses seek cost-effective solutions to enhance user experiences, easy-to-use content management systems (CMS) are gaining popularity. Cloud-based, headless, and open-source CMS options are on the rise, providing flexibility and accessibility for content editing and distribution across various devices and locations.

Cloud-based CMS, in particular, has witnessed substantial growth, offering a language-agnostic development approach that saves time and resources. Headless CMS is preferred for personalisation across multiple channels, while open-source CMS options like WordPress cater to small businesses with low-budget needs.

5. Opportunities to Engage Freelance Content

In 2023, connecting with freelancers for content needs is becoming more streamlined and cost-efficient for organisations. The freelance market is witnessing steady growth, offering content experts the flexibility to manage their schedules, locations, and workloads.

Freelance platforms, like Upwork, have become a go-to place for content writers to showcase their talents and connect with opportunities that align with their expertise.

Stay Updated on Emerging Trends

These content management trends are just a glimpse of what’s happening in the dynamic landscape of content marketing. Keep a close eye on industry shifts and emerging trends as technology continues to shape the content landscape. One thing is certain—content remains a valuable asset for businesses, and adapting to its evolution will determine successful approaches in the future.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.