The Monumental Benefits of Cross-Training Marketing with Sales

When was the last time you scheduled a meeting between your sales and marketing departments? Was it a congenial chat, or did it involve strategy and learning? Unfortunately, the former is mostly always true and the latter less true than it should be. That’s because many businesses don’t realize everything that the two departments can and should be learning from each other.

Known in some circles as cross training, getting marketing and sales together can be a great way to capitalize on the strengths of each. It can put a shine on people who may have previously gone unnoticed and help the two to communicate particular insights. For example, sales may hear some things from marketing about communication that works, while marketing may be surprised by certain things that customers say about doing business with your company.

Want to learn more about the benefits of cross training in your company?

This graphic can help.

The Monumental Benefits of Cross-Training Marketing with Sales

Via Salesforce

Richard Coen

Richard Coen

Over 13 years experience in Digital Marketing, 23 years in sales and 20 years business development and education allows Richard to assist marketers develop key growth strategies for their business, on a local or international basis.

He can assist marketers achieve balance in their approach to key areas affected by the growth in digital marketing.

Richard Coen

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