The Monumental Benefits of Cross-Training Marketing with Sales
When was the last time you scheduled a meeting between your sales and marketing departments? Was it a congenial chat, or did it involve strategy and learning? Unfortunately, the former is mostly always true and the latter less true than it should be. That’s because many businesses don’t realize everything that the two departments can and should be learning from each other.
Known in some circles as cross training, getting marketing and sales together can be a great way to capitalize on the strengths of each. It can put a shine on people who may have previously gone unnoticed and help the two to communicate particular insights. For example, sales may hear some things from marketing about communication that works, while marketing may be surprised by certain things that customers say about doing business with your company.
Want to learn more about the benefits of cross training in your company?
This graphic can help.