Do you need a social media agency?
Do you need a social media agency? Is it something that can help your business grow?
One of the biggest demands on businesses today is maintaining a social media presence. Everyone seems to be agreed that yes, all businesses need to be on social media, but many businesses are not sure how they can maintain a presence that will have an impact on their brand. There are two options: One is to hire someone to take ownership of it, and the other is to employ an agency to manage your presence.
While there are plenty of extremely talented digital marketers out there who would no doubt perform excellently, with a Social Media Agency, you get more for your money. Do you need a social media agency? The answer, ultimately, is no, however there are many reasons why choosing a Social Media Agency can be beneficial to your business.
Consistency in your marketing
Regular, consistent online marketing is important when it comes to Social Media. The message must be clear, frequent and engaging and should reach the biggest audience possible. When working with a social media agency, you are placing your marketing in the hands of people who eat, sleep and breath consistency, and who work all day at building an understanding of the best ways to reach a number of different audiences.
One of the main goals of any marketing strategy is to make your brand something that is recognisable. Social Media Agencies dedicate themselves to building brands by using various tactics, and by staying on top of developing trends and techniques. Hiring an agency will mean hiring social media professionals who are dedicated to keeping brands like yours ahead of the game.
As a former digital marketer from an SME environment, I can confidently say that ‘leads’, are not high on the agenda. The priorities are more on increasing visits and audience building. In an agency environment, priority number one is generating valuable leads through social media marketing.
When it comes to businesses marketing themselves, sometimes professionalism falls by the wayside. Inappropriate posts, things that don’t fit with the brand, and sharing personal opinions can result in a messy timeline and a bad reputation. When working with a social media agency, your brand is safe, professional hands which can maintain your personality, but also keep things pleasing to the customers’ eye.
Keeping an eye on the competition
On top of everything involved in Social Media, there is also the task of keeping an eye on the competition. While it’s unhealthy to get bogged down in what the competition are up to, it’s important to see what’s working for them, what isn’t and whether their ideas are suspiciously similar to yours.
Best of both worlds
Some companies opt to have an in-house social media manager who works with an agency from time to time. One big example of this would be Aer Lingus. The in-house manager would take care of daily posting, interaction and personality pieces, while the social media agency would oversee larger campaigns, bigger pieces of content and so on.
Do you see the benefits of working with a Social Media Agency? Why not give us a call or contact us via our form and we can arrange a free consultation to discuss what will work best for your business. In the meantime, if you would like to learn more about social media, why not download our guidebook below?