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Short Term Digital Marketing Strategies

Short Term Digital Marketing Strategies can reap immediate rewards

So last week I am with a new client and I make a proposal for a strategic review, brand realignment, a repositioning  exercise, training workshops, redesign of their website, traffic generation plan, conversion plan and a programme of continuous improvement.

They sign up, great. But they have a concern, this will take a few weeks if not months, what can we do now? What can we do to increase our lead generation and conversion while we develop a new strategy and range of activities?

What  ‘low hanging fruit’ can we work on?

In this client’s case he had good search engine rankings but not too many enquiries despite having quite a few targeted visitors. That was a week ago, in the last week we focused on the following:

  1.  Homepage – added a cleaner call to action
  2.  Contact us – shortened the form
  3.  Download – added a  a tips sheet and a questionnaire sheet to send to the client for assessment
  4.  Email marketing to the leads list
  5.  Started to  connect with the leads on twitter, facebook
  6.  Started  connecting with targeted professionals on linkedin
  7.  Prepared a short sale sheet with key messages for the internal sales team
  8.  Examined the leads database to see the bottlenecks, points of departure in the buying process
  9.  Examined analytics to see what pages are most popular and worked on the best converting pages
  10.  Look at adwords to optimise the campaign for leads.
It’s only been a week but they have had the following benefits
  • Over double the number of leads,
  • A more positive range of conversations and interactions because the enquiries seem to be better informed on the products and services
  • The sales people are more confident in their sales approach
  • More sales, in fact three sales from enquiries that were considered dead leads

Its obviously early days yet and the bigger task of developing more long term sustainable lead generation is starting this week but I just wanted to share the fact that there are always short term quick wins that can be addressed.

In this case the three sales covered our original proposal price so the client has recieved a positive return on investment before we have even started!

Please Note: short term marketing activities can just be that, short term. We encourage all of our clients to focus on the long term by using sustainable tactics to develop a long term advantage in the marketplace.
To find out more about Short Term Marketing Strategies contact the team by phone on (01) 808 1301, or email us at info@emarkable.ie
Richard Coen

Richard Coen

With over 17 years experience in Digital Marketing, 25 years in sales and 22 years business development, Richard assists companies develop key growth strategies on a local or international basis. He can assist marketers achieve balance in their approach to key areas affected by the growth in digital marketing.