StickyNames
Personalised Name Labels for Kids
Background
Stickynames.ie is a 100% Irish owned and operated business that offers personalised name labels for children’s belongings. The company is a part of the Midland Books family, which has over 30 years of experience selling school books, stationery, toys, and books online and in-store. The company is based in Ireland and operates three stores, including Midland Books, Schoolbooksdirect.ie, and Learninglab.ie.
Objectives
Stickynames.ie was launched in April 2023 with the aim of providing a simple and easy solution for parents to label their children’s belongings, ensuring that they do not lose their items at school or nursery. The company’s objective is to become the go-to solution for personalised name labels in Ireland, providing a range of colour palettes, patterns, and fonts that reflect the unique style and personality of their customers.
Challenges
One of the main challenges for Stickynames.ie is to differentiate itself from other personalised label providers in the market. The company faces competition from both online and offline stores, which offer similar products at competitive prices. Another challenge is to raise brand awareness and drive traffic to the website. As a new business, Stickynames.ie needs to invest in marketing and advertising to reach its target audience effectively.
Strategy
Stickynames.ie’s strategy is to focus on providing high-quality personalised name labels at affordable prices, with a fast and easy ordering process. The company also offers free delivery on all orders over €20 in Ireland. To differentiate itself from competitors, Stickynames.ie emphasises its Irish heritage and family-owned business status. The company also promotes its connection to Midland Books, which has an established reputation in the market.
To increase brand awareness, Stickynames.ie uses a combination of online and offline marketing channels. The company has a strong presence on social media platforms such as Facebook, Twitter, and Instagram, where it shares photos of its products and engages with customers. Stickynames.ie also invests in Google Ads to drive traffic to its website and reach potential customers who are searching for personalised name labels.
Results
Since its launch in April 2023, Stickynames.ie has experienced steady growth in sales and brand awareness. The company has received positive reviews from customers, who appreciate the quality and design of the personalised name labels. The company’s social media accounts have also gained a significant following, with engagement rates increasing over time.
Stickynames.ie continues to invest in marketing and advertising to reach a wider audience and increase sales. The company plans to expand its product range in the future, including labels for adults, and to explore new markets outside of Ireland. Overall, Stickynames.ie is on track to become the leading provider of personalised name labels in Ireland.
Providing high-quality personalised name labels at affordable prices, with a fast and easy ordering process
