Doyle Office Interiors

Doyle Interior Systems – Website Development and Digital Marketing Strategy

Overview

Doyle Interior Systems is a leading provider of demountable office partition systems, offering a wide range of products that include frameless glass systems, prefinished solid demountable systems, and other interior solutions such as toilet and shower cubicles, lockers systems, and vanity units. In 2019, Doyle Interior Systems approached Emarkable with a request to develop a new website and create a digital marketing strategy that would increase their online presence and generate more leads.

Objectives

The primary objectives of the project were to:

  • Create a new website that showcases Doyle Interior Systems’ range of products and services in a visually appealing and user-friendly way.
  • Improve the website’s functionality, including navigation and mobile responsiveness.
  • Increase website traffic and improve search engine rankings through effective SEO and content marketing.
  • Generate more leads through targeted digital advertising campaigns and improved lead capture mechanisms.
Strategy

Emarkable worked closely with Doyle Interior Systems to understand their business, target audience, and goals. We then developed a comprehensive digital marketing strategy that included the following components:

Website Development:

Emarkable created a new website for Doyle Interior Systems that was modern, visually appealing, and easy to navigate. The website was designed to showcase the company’s range of products and services, with clear calls-to-action and a user-friendly layout. The site was also optimised for mobile devices, ensuring that it looked and performed well on all devices.

Search Engine Optimization:

To improve the website’s search engine rankings, the agency conducted extensive keyword research and created optimised content that targeted relevant search terms. They also implemented technical SEO improvements, such as optimising the site’s meta data and improving page load speeds.

Content Marketing:

To drive traffic to the site and position Doyle Interior Systems as an industry leader, Emarkable developed a content marketing strategy that included blog posts, infographics, and other types of content that were optimised for search engines and shared on social media.

Digital Advertising:

Emarkable created targeted digital advertising campaigns on Google and social media platforms to generate leads and drive traffic to the website. We also implemented retargeting campaigns to re-engage website visitors who had not yet converted.

Through a comprehensive digital marketing strategy that included website development, SEO, content marketing, and digital advertising, Doyle Interior Systems was able to significantly improve its online presence, generate more leads, and enhance its brand reputation. The project was completed on time and within budget, and the results have continued to benefit the company since its launch.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.

Significantly improving its online presence, generate more leads, and enhance its brand reputation.
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Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.