Transform Your Digital Future: Enroll in Our Exclusive Webinar!

Are you eager to revolutionise your digital marketing strategy, set clear objectives, and achieve unparalleled success? Join our upcoming webinar, “Mastering Digital Success: Setting Effective Goals and Objectives in Digital Marketing,” where you’ll gain invaluable insights to navigate the digital landscape strategically.


  • Setting Clear Digital Marketing Goals and Objectives:
    • Uncover the importance of goal-setting in the digital marketing landscape.
  • Goals vs Objectives – What’s the Difference?
    • Clarify the distinctions between goals and objectives for a strategic approach.
  • Why is Setting Digital Marketing Goals and Objectives Important?
    • Explore the significance of goal-setting in achieving digital success.
  • Using VQVC to Set SMART Objectives and Review Results:
    • Master the VQVC framework for setting SMART objectives and evaluating outcomes.
  • Understanding the Four Types of Brand Awareness:
    • Delve into different types of brand awareness and their strategic implications.
  • Examples of Efficiency vs Effectiveness Measures within RACE:
    • Gain insights into real-world examples differentiating efficiency and effectiveness measures.
Why Attend?

Unleash Strategic Mastery: Discover the art of setting clear digital marketing goals and objectives to gain buy-in from colleagues and brief agencies effectively. Elevate your confidence in achieving targets by implementing the right marketing activities.

Learn More

Register for this Webinar (Limited Spots Available)

February 28, 2024 3:00 pm

Don’t miss this opportunity to gain valuable insights into the future of digital marketing and equip yourself with the strategies you need to succeed in this ever-evolving industry.

Are you ready to be Remarkable

Key Takeaways:

  • Strategic Insight: Understand the nuances between vision, goals, objectives, CSFs, and KPIs.
  • Practical Application: Apply the VQVC framework to set SMART objectives for optimal digital marketing outcomes.
  • Brand Mastery: Grasp the essentials of branding objectives and relevant measures.
  • Performance Evaluation: Learn to evaluate efficiency and effectiveness measures in your goals and reports.

What’s in Store:

  • Frameworks for Success: Explore proven frameworks for setting effective objectives, ensuring a comprehensive approach to digital marketing.
  • VQVC Framework Deep Dive: Learn how to leverage the VQVC framework, integrated into our RACE digital marketing dashboard template, to review and enhance your digital marketing effectiveness.
  • Real-world Insights: Delve into real-world examples showcasing the critical difference between efficiency and effectiveness measures within the RACE model.
Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.