For Defining a Digital Marketing Strategy and Plan

Join us for our Monthly Digital Marketing Strategy Workshop to develop a comprehensive and actionable digital marketing strategy that drives results for your business.

This workshop uses different templates to help you work with colleagues to quickly create an effective integrated digital marketing strategy. In creating this workshop, our aim was to create the most comprehensive set of templates available for a full digital strategy review covering all digital channels and customer lifecycle touchpoints across the 25 key activities in the Smart Insights RACE Planning Framework.

This workshop is structured around the Smart Insights RACE Planning Framework which covers all online marketing touchpoints which need management as part of a digital strategy.

Smart Insights RACE Planning is our framework for developing an integrated digital strategy covering the entire customer lifecycle.

Learn More

Space is limited

September 10, 2024 10:00 am

This workshop is a 3 hr workshop. You will be provided with the workbook in advance and our team will assist you in completing the 75 page workbook. This event is 300 euro (+ vat@23%). Please register below and we will send you an invoice and a workbook

Are you ready to be Remarkable

What You’ll Get

  • Access to our library of completed digital marketing strategies
  • Expert advice from our team of digital marketing experts
  • Networking opportunities with other attendees
  • By the end of this workshop, you’ll have a clear roadmap for achieving your digital marketing goals and driving business growth.

What You’ll Learn

  • Understand the fundamentals of the Smart Insights RACE planning system
  • Assess your current digital marketing performance
  • Set SMART goals for your digital marketing efforts
  • Develop a data-driven strategy to reach your target audience, acquire new customers, and retain existing ones
  • Create a compelling digital marketing presentation to get buy-in from senior management

The Aims of RACE

  • Plan – Create a digital marketing strategy and summarise it in a plan.
  • Reach – Increase brand awareness and familiarity and increase visits to company websites, apps and social networks.
  • Act – Increase audience interactions with content on company websites and social media platforms to generate leads and subscribers.
  • Convert – Increase conversion rates from leads to increase sales achieved online or offline.
  • Engage – Increase long-term customer engagement and loyalty leading to repeat sales and advocacy.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.