Emarkable.ie - Digital marketing Strategies
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    • Who We Are
          • Why UsWe combine strategic expertise with hands-on digital solutions to deliver measurable results that help your business grow faster and smarter.
          • Why YouBecause you deserve a partner who listens, adapts, and puts your goals first—so we can build something remarkable together.
          • Get a free tailor made lead generating action plan today.

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          • Get a free tailor made lead generating action plan today.

            Get a personalised strategy designed to attract high-quality leads, boost conversions, and accelerate your business growth—no strings attached.

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Hand marking up a technical drawing during AI governance review at Emarkable
5. News and Updates, 2. Digital Marketing in Practice, Content and Inbound Strategy

AI Content Without a Policy Is a Liability: A Governance Starter for B2B Marketing Teams

July 24, 2026 Sean Dempsey
Authenticity in marketing shown through hands-on manufacturing craftsmanship
Business Strategy and Planning, Website Strategy and Planning

Why Authenticity in Marketing Has Become a Structural Advantage in B2B

July 10, 2026 Sean Dempsey
Marketing audit checklist for Irish manufacturers on a factory production floor
Market Expansion, 1. Strategy and Growth, Export marketing

The B2B Marketing Audit: 10 Questions Every Irish Manufacturer Should Be Asking

June 12, 2026 Sean Dempsey
A laptop screen displaying a website with product listings and pricing, representing how a B2B website needs to function as a sales tool.
5. News and Updates

Your Website Has to Do the Selling Now

June 5, 2026 Sean Dempsey
The 92% Rule: Why Being on the RFQ Shortlist Before Procurement Begins Is the Only Game That Matters
5. News and Updates

The 92% Rule: Why Being on the RFQ Shortlist Before Procurement Begins Is the Only Game That Matters

May 29, 2026 Sean Dempsey
B2B Buyer Journey: Mapping Specification Stages - Emarkable
5. News and Updates, Business Strategy and Planning

From Awareness to Written-In: Mapping the Specification Journey for Irish Manufacturers

May 22, 2026 Sean Dempsey
Sales Team Isn’t Selling
Generate Traffic - Attract the Right Audience, Sales Development, 2. Digital Marketing in Practice, Hubspot, 3. Platforms and Tools, 4. Website and Conversion, Business Strategy and Planning

Why Your Sales Team Isn’t Selling – And How to Fix It

August 11, 2025 Natalia
Exploring Key Persuasion Principles in Marketing Strategy
Generate Traffic - Attract the Right Audience, Sales Development, 2. Digital Marketing in Practice, Hubspot, 3. Platforms and Tools, 4. Website and Conversion, Business Strategy and Planning

Exploring Key Persuasion Principles in Marketing Strategy

August 11, 2025 Natalia
Generate Traffic - Attract the Right Audience, 2. Digital Marketing in Practice, Grow your Business, 3. Platforms and Tools, Hubspot, Digital Marketing Playbooks, 4. Website and Conversion

25 practical ways to detect AI-generated content:Google encourages the responsible use of AI to enhance content creation.

May 12, 2025 Natalia
Generate Traffic - Attract the Right Audience, Grow your Business, 2. Digital Marketing in Practice, Hubspot, 3. Platforms and Tools, Digital Marketing Playbooks, 4. Website and Conversion

Google encourages the responsible use of AI to enhance content creation.

May 12, 2025 Natalia

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Topics

  • 1. Strategy and Growth
    • Lead Generation and Sales Alignment
    • Grow your Business
      • The 7 Principles to Grow Your Business
    • Market Expansion
    • Business Development Blueprint
    • Export marketing
    • Business Strategy and Planning
  • 2. Digital Marketing in Practice
    • Emarkable Academy
    • Sales Development
    • AI in Sales and Marketing
    • Digital Marketing Playbooks
    • Content and Inbound Strategy
    • Measure Everything – Prove What’s Working
  • 3. Platforms and Tools
    • Hubspot
    • Klaviyo
    • Trustpilot
  • 4. Website and Conversion
    • Website Strategy and Planning
    • Accessibility and UX Principles
    • Create Platform
    • Generate Traffic – Attract the Right Audience
    • Conversion Optimisation
    • Convert Leads – Win more Customers
  • 5. News and Updates
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