Keeping your pipeline full of qualified leads is critically important in today’s challenging business climate.

So much so, in fact, that consistent lead generation has become imperative for survival in many companies.

Emarkable specialise in generating and nurturing leads when the sale is particularly complex or if the sales cycle is long. Emarkable works with you to generate demand and subsequent leads in a variety of ways, so your sales people can focus on selling and you can start to count on a predictable pipeline.

What’s your Lead Generation Score?

																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																																													

We have three levels of programmes depending on your sales growth requirements

Increasing Sales

Many sales managers have come to us for help with leads. Sales staff can spend up to 80% of their time prospecting for new leads instead of selling? We help you attract the leads that are the right fit for your business; creating long-term, loyal customers that help you grow and scale.

Emarkable can keep your sales team supplied with leads, isolate profitable sectors, and ensure that your sales team spend 80% of their time selling and looking after customers.

What We Do For You

Getting Found
Converting Visitors to Leads
Analytics and Continuous Improvement
Converting Leads to Sales Opportunities

At the top of the funnel, prospects often do not know anything about your brand or product offerings. The goal at this stage is to capture as many relevant leads as possible and begin categorising, prioritising and nurturing them. Emarkable suggests implementing the following for your busines to improve conversions at this stage.

  • Blogging
  • Page Creation
  • Keyword Research
  • Search Engine Optimisation
  • Social Media Strategy and Promotion
  • Audience Segmentation
  • Paid Search
  • Paid Social
  • Anonymous Web Visitor Identification
  • Email Acquisition email

Engaging leads at critical points in their buying process is key to conversion. We will build personas and dynamic lists to automatically segment contacts based on relevant criteria—demographics, interests, and behaviors—and then kick off workflows to trigger emails, notifications, and other actions to convert leads at every stage of the funnel.

  • Creating Premium Content Offers (e-books, checklists, and other downloads)
  • Designing effective Call to Actions
  • Creating dedicated Landing Pages (conversion pages)
  • Lead Scoring
  • Nurture Campaigns using email, paid advertising and social media
  • Business Development Outreach Campaigns
  • Event Marketing
  • Webinar Marketing
  • Develop Audience Segmentation,for example
    • Blog subscriber lists
    • Persona-based lists
    • Campaign-specific lists
    • Webinar/event lists (e.g. registered, attended)
    • Product/service interest lists
    • Lead attribute lists (e.g. location, industry, role)
    • Lead-score based lists (e.g. engaged, sales ready)
    • Visited “important” page lists
    • Sales engaged/pipeline lists
    • Customer lists
    • Related product/service lists (upsell and cross-sell lists)
    • Customer advocate lists (based on satisfaction survey and lead scores)

Our goal is to help you gain a clear understanding of what’s working and what’s not, and measure the true end-to-end ROI of marketing initiatives.

Emarkable will provide comprehensive reports and analytics to help you make informed decisions and work with you to identify ongoing strategies to improve sales and revenue.

  • Monthly Reporting
  • On-going Analytics Analysis
  • Quarterly Reviews
  • Campaign Tracking
  • Sales Forecasting

At the bottom of the funnel, the goal is to convert opportunities into sales, including re-engaging with closed-lost opportunities.  Emarkable will implement the following for your business to improve conversions at this stage of the funnel.

  • On-going Email Communications
  • Strategic Email Nurturing Campaigns
  • Custom Thank You Pages
  • Audience Segmentation
  • Welcome/onboarding workflows
  • Customer Satisfaction Campaigns
  • Customer Advocacy Campaigns
  • Referral Campaigns
  • Cross Sell campaigns
  • Upsell Campaigns

Emarkable works with your company to produce sales ready leads for your complex sale.

Do you want more leads?

Is this of interest to you?

Fill out the form and we can put you in touch with a few people who have engaged us to deliver these programmes for 3 months, 6 months and longer.