Website planning means much more than site architecture and wireframes. There’s also the content, and that too must be planned. That’s right, behind every good website is some pre-content planning. Just like you should mentally plan a site out before you begin coding, you should also have a process for doing so.


A website planning process  places the content, instead of design, first. Recommended by collaborative teams, this approach helps lead to better organise content. A little planning pre-content goes a long way. Planning leads to better user flow, easier navigation, and a more organised site. This is because the process includes planning the navigation structure, assigning website pages and folders and approving content layouts before finalising the design. When files are ready to transfer to the designated Developer, they arrive pre-organised and ready to go.

The Benefits of Planning

Help Organize the Content of Your Site

Planning can significantly help organise the content of your site, which benefits the end user. Site visitors will find navigation easy and will be more likely to click-through to multiple pages.

Beneficial for Website Developers

Website developers benefit from a little pre-content planning as well because it makes their jobs easier. Website content planning helps them better understand the website’s needs so that they can build it within the guidelines of the CMS platform. No more coding into a corner – with pre-content guidance, there’s little worry of doing too much in the wrong direction.

Well-Organised Websites

Planning leads to well-organised websites with fewer coding revisions. That means it saves time, money, and frustration while still delivering a superior product.

Website Planning with Emarkable

Emarkable makes planning with a content-first approach easy. Our website planning solution combines multiple website planning tools to successfully plan your project pre-content: use the sitemap builder to plan website navigation and page structure, plan for user flow with the diagram maker, collect and prepare content using the content planner, gather feedback and polish it up before coding.