27 Digital Marketing Tips for Local Business Owners – Free Bonus Included!

As a local business owner most of your custom will naturally come from the local area in which you operate. If you’re the only provider of your products or services in that area, then you may think that you have a captive market and, therefore, there’s no need to pay too much attention to marketing because your business is ticking over...
Voice Search Already Here | Are You Ready?

The Rise of Voice Search and the Importance of Ensuring Your Content Is Ready

Voice capabilities are incredibly popular today. It seems like every home has an Amazon Echo powered by Alexa. Microsoft devices feature Cortana, and Apple devices are integrating more and more with Siri. Google Assistant increasingly powers Android devices and Google Home products. What does that mean for website owners, though? Until recently, it didn’t mean all that much, but things...
Use Website Navigation to Satisfy Visitors Not Executives

Design Your Website Navigation to Satisfy Visitors Not Executives

There are plenty of considerations to be considered when designing your website - from the page layout, to the colours you use, even logo placement. However, one of the most critical, and yet overlooked areas, is your website navigation. Too often, business website navigation is designed to satisfy the requests of company executives, rather than satisfying your actual website visitors. This...
How Your Audience Impacts Your Site Architecture

Your Audience and How They Impact Your Site’s Architecture

There’s a single mistake that the vast majority of companies make when they design their website. They assume that because the website belongs to the company, it is about their company. While your site might host your products or inform your audience about your services, it’s not actually about you. It’s about your customers or clients. Without them, your website...
Website Metrics: How To Fully Understand Them

Website Metrics: What You Need to Know about Understanding Them

You’ve heard the warning before. If you’re not tracking your website’s metrics, you cannot determine whether you’re succeeding in your mission. The challenge here has nothing to do with realising that those metrics are important, and everything to do with not understanding what those metrics actually mean, when it comes to your website and your online presence.   For instance, what does...
27 Digital Marketing Tips For Export Business Owners

27 Digital Marketing Tips For Export Business Owners

As an exporter, you make full use of the technology available to enable instant, real-time communication with business contacts around the world. But with all this technology at your disposal, are you formulating your digital strategy correctly? We have devised some tips, specifically created to help export business owners compete on the international stage, and to reach a global market of potential...
How To Design A Website For Business

How to Design a Website: Critical Considerations for Business Owners and Decision Makers

The web is becoming more and more focused on delivering an ideal customer experience, and that often means breaking up larger parent websites into smaller ones that focus on solving a particular problem or challenge on the part of a company’s customer base. If you’re planning such a move, you could well be wondering how to design a website that...
Engineers Using Digital Marketing | Get The Best Results - Emarkable.ie

27 Tips for Engineers Using Digital Marketing

Did you know that Digital Marketing is not just for marketers and promoters? Just like engineers, digital marketing deals with data.  This data is then used to create marketing strategies that can be easily measured and tweaked. Because you are an engineer, not a marketer, we know that you’ll need some advice to get started. We’ve selected 9 from our 27 Digital Marketing...