What Is Digital Marketing?

The Internet has enabled even small businesses to compete on a global level. However, in order to get your products in front of your audience and build your profitability, you need to market them correctly. Digital marketing is nothing more nor less than the promotion of goods or services through online channels. It’s that simple. However, it’s also that complicated.   Digital...

Top Tips for Construction Company Digital Marketing Campaign

The construction industry is now making full use of digital marketing technology and any construction company wanting to stand out from the crowd must ensure that they are at the forefront when it comes to harnessing technology to advertise their services.  This means adopting a digital marketing campaign that will give you the edge over competitors. Today we’re going to take...

9 Ways Automating Social Media Is Good for Your Business

Social media is a critical tool for any business hoping to achieve success in today’s world, whether online or off. Increasingly, your customers are congregating on sites like Facebook, Twitter, and Snapchat, to name just a few. However, social media marketing can also be quite time consuming, robbing you of time better spent on building your business. The good news...

A Foolproof Strategy to Convert Web Visitors to Sales

Picture this: You’ve spent countless hours (and dollars) on your content strategy, and now the website traffic is starting to pour in. Awesome. But wait… if you take a closer look, you start to notice your site visitors are rarely converting. Conversion goals may vary from business to business, but generally, it all begins with obtaining a prospect’s email. You’ve got...

Moving Digital House: Your Website Migration Guide

Website migration – it’s one of the most daunting aspects of maintaining your online presence. Website migration can mean moving to a new host, moving to a newly designed site, moving to a new underlying platform, and more. No matter what, it’s always a stressful process. Our brief guide will help to streamline things for you.   Test First – Before you...

What Store Owners Need to Know before Selling Online

The Internet has made it possible for small businesses to compete with global brands on an almost toe-to-toe basis. It’s an exciting prospect for Irish business owners—the thought of being able to reach a worldwide audience and build profitability can be very exciting. However, do not get carried away. There are things you’ll need to know before you start selling...
Emarkable.ie - Digital Marketing Strategies

5 Steps to Perfecting Your Email Automation

Want to instantly understand the value of email automation? Go grab a cup of joe from the nearest automated drip coffee maker and pay close attention to what happens. You get to stand and watch as the machine does all the work, filling up your mug drop by drop, till you’re left with a delightful, caffeinated experience. You got the final...

SaaS Copywriter and Content Marketing Consultant ‰ÛÒ How to Choose the Best for your Business

Software as a Service (SaaS) has come of age with a great new addition to its powerful toolbox – content marketing consultancy.  Any business owner looking for a SaaS provider needs to know that any service worth choosing will offer content marketing consultancy as part of the package.  This will help to set your business apart with an increased priority...

Building Beautiful Websites for Construction Company Owners

If you’re a construction company owner, chances are you’re an expert builder when it comes to bricks and mortar but you may be facing a challenge when it comes to building a business website.  If you’re asking yourself whether or not you need a website, the answer is a resounding Yes!  Don’t make the mistake of thinking that you don’t...

Construction Company Photos ‰ÛÒ 15 Point Checklist for Success

One of the most effective ways for construction companies to demonstrate their skills and competence is by publishing a photographic record of their work.  In other words, telling the story of a project in a series of remarkable photos. Using “before” and “after” photos of a project is a brilliant way to show prospective clients the difference that such a transformation...