Influencer Marketing: How To Influence Your Influencer

Influencer Marketing – Just How Influential Is Your Influencer?

More and more brands are seeking influencers to help them expand their reach into new areas. Those influencers have tens of thousands, even millions, of followers, and they’re primed to trust what they’re shown or told. Social media has given rise to this phenomenon, and influencer marketing is the offshoot of online product promotions and business launches. Influencers sell their, well,...
Why You Need To Use Video Marketing

Video Marketing: How to Harness the Power to Defeat Your Competition

Video marketing is nothing new. It’s been around for a long time at this point, and it has steadily gained in both popularity and performance. Today, video content is the second-highest converting form of content marketing, coming in just behind research reports and white papers. However, Cisco expects video to account for 81 per cent of all consumer-oriented Internet traffic...

27 Digital Marketing Tips for Luxury Brands

The internet has opened up new marketing opportunities for businesses like never before.The luxury industry has some big players who are competing for attention so SMEs providing luxury goods and services may think that making an impact will present a challenge, especially when you consider that these larger companies have a larger marketing budget at their disposal, and often enjoy...

5 Types of Emails That Improve Customer Retention

There’s no way to succeed in business today without focusing heavily on new customer acquisition. But in doing so, many marketers overlook an equally important goal: customer retention. Having a strong customer retention strategy has a lot of benefits, such as: Better customer experience: Ensuring customers are engaged and happy with your products/services after they buy is just good practice if you want...

27 Tips on Content Marketing Measurement 

One of the issues facing content marketers today is measuring the return on investment (ROI). Demonstrating and quantifying campaign attribution and pipeline performance is an essential component of content marketing – creating strategies, designing and deploying cut-through programmes, measuring the revenue impact, and tracking end-to-end performance are all essential components of a successful content marketing campaign. Obviously, you’ll need a...
Social Media CRM and How It Empowers Your Brand

Social Media Customer Relationship Management and How It Empowers Your Brand

Social media has become much more than just a way for consumers to keep in touch with one another. Facebook, Twitter, and, to a lesser extent, other platforms have evolved to become vital tools for businesses to reach their audience. However, you cannot simply use ads to boost visibility and website traffic. There is much more that social media can...