Marketing initiatives are complex and never perfect. Some elements will keep leads in the funnel and drive conversions, while others might cause them to fall out. And the only way you can know which of your marketing elements are effective is to Measure Marketing Attribution.
Marketing attribution is a way of measuring the value of different steps in the customer journey...
When you think of SEO, chances are good you immediately imagine keyword research and content creation. You probably think about backlinks from authority pages, as well as meta tags on your website pages. There are many moving parts that affect visibility and online success, but one that you might not pay much attention to is website speed. How does it...
There is no shortage of online activities you could be doing to promote and grow your business, but in order to know whats working for you and ways to improve your digital effectiveness, activity must be measured and adjusted.
The following steps give an overview of how you would do that:
Step 1: Define Conversion Goals
Before you can calculate the ROI (Return...
In yesterdays blog, we discussed what Social Media Metrics Should you track. Today we discuss Best Practices for measuring your Social Media Metrics. (more…)
There are no standards when it comes to measuring your success on the social technologies, but below is a list of the top social media metrics you should be measuring. (more…)
So what does Twitter do for business?
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Have you a high Bounce Rate?
A "bounce" occurs when a person leaves a website immediately without having viewed any page but the entry page. We clearly want bounce rates to be as low as possible; if they are above average, we need to find out why, and do something about it. (more…)
