Social media has become much more than just a way for consumers to keep in touch with one another. Facebook, Twitter, and, to a lesser extent, other platforms have evolved to become vital tools for businesses to reach their audience. However, you cannot simply use ads to boost visibility and website traffic. There is much more that social media can...
According to eMarketer, 43% of worldwide social strategists will use social media to develop ongoing dialogue with customers, while 38% will use it to listen and learn about their customers. Since social media offers many research and communication benefits, companies leverage it for various reasons. The first place to start in beginning a social media…
Choosing the Right Social Media Platform for Your Business can be overwhelming. Which ones are the best for your business? 1. Take a Look at Your Defined Objectives The objectives you defined earlier will help identify which social technologies to use. For example, if you are looking to connect with your customers online and send…
As part of your Social Media Strategy, you need to establish company-wide information so your employees stay educated on advancing trends in the social space. Step 1: Appoint a Team of Social Media Researchers Your company's senior management executives must select a team who will become your in-house social media researchers. Their primary objective is…
There’s a single mistake that the vast majority of companies make when they design their website. They assume that because the website belongs to the company, it is about their company. While your site might host your products or inform your audience about your services, it’s not actually about you. It’s about your customers or clients. Without them, your website...
Once you've selected the right social technologies to leverage, the next thing you need to do is develop a content marketing strategy. Determine what type of information you will communicate to your audience, the frequency of your communication and how you will respond to inquiries coming in. Content is critical to the success of your…
Contemplating a new website design? Perhaps you’re going through a rebrand and need to redesign your website. Whatever the case, web design cost is something you will need to consider. How much should you pay a designer or design firm? What is a fair rate and at one point do fees become exorbitant? Actually, there…
YouTube is the leading video sharing website and the world’s second largest search engine, a key platform for online video marketing and advertising. It allows users to conduct a keyword search to browse the video database on their website www.youtube.com. It also allows their registered users to easily upload and share video clips across the…
You’ve heard the warning before. If you’re not tracking your website’s metrics, you cannot determine whether you’re succeeding in your mission. The challenge here has nothing to do with realising that those metrics are important, and everything to do with not understanding what those metrics actually mean, when it comes to your website and your online presence.
For instance, what does...
Best-in-class marketers are 56% more likely to use data and analytics platforms. Here are five ways to maximize the insights and the results from your marketing analytics. Data is key to optimal decision-making and you know it. Your analytics enable you to increase lead generation, optimize your campaigns, and secure more revenue. According to Forbes, leading…
If you’re a marketer considering automation software, your boss always looking to boost sales and is probably echoing what Cuba Gooding Jr. said in the movie Jerry McGuire: “Show me the money.” According to Gleanster, 77% of CMOs at top-performing companies say their primary reason for implementing marketing automation is to increase revenue. When sales…
We are working with a client and they are getting lots and lots of traffic - 45,000 per month in fact but conversions are low. So we focused on a few things to make conversions better. First of all we translated the site - the target market had two languages. We built a responsive site…
When it comes to search engine optimisation, you know the importance of using the right keywords within your website content. You probably also understand the need for the right linking strategy and how that impacts SEO, as well. However, there are other factors that go well beyond keywords, links, and the like that have a major impact on your site...
We have noticed a number of changes over 2013 and have some predictions based on our experience and from some of the best in the industry. Items that are becoming more important User experience - the value to the user Authorship - Google+ Structured Data - Influence in search results Google+ - overall influence of…
Performing SEO the way you currently perform now, has delivered a certain result. So if your happy with that result, carry on exactly the same way and you should get very similar results. If you are not happy with your results lately, then you must consider changing the way you do things. Same action =…
We have all heard of search engine optimisation, but is it really as important as all of the hype? Interestingly enough, there are countless entrepreneurs who are still unsure how to answer this question. In essence, SEO is perhaps the most powerful tool that you have in your marketing arsenal. Why is this the case…
Marketing initiatives are complex and never perfect. Some elements will keep leads in the funnel and drive conversions, while others might cause them to fall out. And the only way you can know which of your marketing elements are effective is to Measure Marketing Attribution.
Marketing attribution is a way of measuring the value of different steps in the customer journey...
Are you nurturing leads and clients in your digital marketing campaigns? You should be. Lead nurturing is becoming a standard practice among the best companies. Lead nurturing is the process of moving your leads through the sales pipeline with targeted messages intended to gain trust, understand your prospects better, and generate higher close rates. The…
Below is a list of tips that will aid you in improving your digital marketing efforts. As you read over the list, remember these should only be used as a starting point. Don't just check them off and stop there. These 10 tips are derivatives from the methodology Emarkable has formed from years of in…
You’ve heard the warning before. If you’re not tracking your website’s metrics, you cannot determine whether you’re succeeding in your mission. The challenge here has nothing to do with realising that those metrics are important, and everything to do with not understanding what those metrics actually mean, when it comes to your website and your…
When you think of SEO, chances are good you immediately imagine keyword research and content creation. You probably think about backlinks from authority pages, as well as meta tags on your website pages. There are many moving parts that affect visibility and online success, but one that you might not pay much attention to is website speed. How does it...
When it comes to predicting outcomes, there are a few areas that you will never gauge with complete accuracy. One of the main ones is SEO. Just because you can’t always predict the outcome doesn’t mean you shouldn’t worry about it, however. When it comes to your SEO metrics, you need to learn what to…
Emarkable WebScan has analysed www.dublincity.ie. To view this report click on: dublincity.ie report This report evaluates your website on the Use of Keywords Broken Links Popularity Rank Search Engine Placement CSS Usage For more information on the what WebScan evaluates, check out the WebScan Tests page. To test your website’s performance click here. We…
9 of the 27 Top Tips for Making the Most of Metrics Rankings in SEO refers to the position of a website in the search engine results pages (SERPs) and play a massive role in SEO and digital marketing strategies. There are several factors that influence how high a website appears on the SERP based…
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When it comes to predicting outcomes, there are a few areas that you will never gauge with complete accuracy. One of the main ones is SEO. Just because you can’t always predict the outcome doesn’t mean you shouldn’t worry about it, however.
When it comes to your SEO metrics, you need to learn what to track, and what to let slide....
The internet has opened up new marketing opportunities for businesses like never before.The luxury industry has some big players who are competing for attention so SMEs providing luxury goods and services may think that making an impact will present a challenge, especially when you consider that these larger companies have a larger marketing budget at…
Successful blogging is an art form as much as it is a science. We get emails every week asking for advice on how to blog, why blog, starting a blog, what to blog about? Blogs serve as an online journal, keeping users up to date with you or your company's latest news stories while creating…
There’s a single mistake that the vast majority of companies make when they design their website. They assume that because the website belongs to the company, it is about their company. While your site might host your products or inform your audience about your services, it’s not actually about you. It’s about your customers or…
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When it comes to digital marketing campaigns, some of the most powerful insights available to you are from the analytics tools that are available. Customer insights are essential if you want to create campaigns that convert, and you now have many forms of customer information available through these tools. Today we’re...
Beginning to plan for export can be a big challenge. As a business you have probably identified some potential markets. However, you may not be certain how to evaluate or to find key information needed to make an informed decision on the best way to tackle new markets. Getting the right Metrics It is…
Use keywords in your title. The title of your YouTube video becomes its meta tag and it is also the most important piece of information that search engines have about your video. Write your description with SEO in mind. Use keywords and descriptive phrases when you describe your video. After the title, it’s the…
When you think of SEO, chances are good you immediately imagine keyword research and content creation. You probably think about backlinks from authority pages, as well as meta tags on your website pages. There are many moving parts that affect visibility and online success, but one that you might not pay much attention to is…
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At its most basic, closed-loop reporting means “closing the loop” between the data that is collected by the marketing team (usually in an automated marketing system) and the data that is collected by the sales team which is usually seen in CRM (Customer Relationship Management). Closed-loop...
Today, user experience is one of the most important metrics of a successful website. Consumers are savvier than ever, and they expect a lot out of the companies they patronise. If you are not able to live up to their expectations when they land on your website, they will bounce out very quickly. If your…
The Internet has enabled even small businesses to compete on a global level. However, in order to get your products in front of your audience and build your profitability, you need to market them correctly. Digital marketing is nothing more nor less than the promotion of goods or services through online channels. It’s that simple.…
About to embark on designing a new website? You have a lot on your plate, undoubtedly. You need to think about things like navigation structure, user-first design, content creation, and a lot more. However, you cannot afford to ignore mood boards. What are they and why are they such a critical component of your website…
We’re all aware of the benefits of taking your business online – it’s the 21st Century way of doing business. You’re open all hours, you reach a much wider, even global audience and you can showcase your products or services in the homes of people around the world. Online advertising is so much more efficient and cost-effective than print ads,...
Essentially the term blog is a type of website geared towards specific topics with the goal of providing its audience with frequent postings of information. In most cases, blogs are interactive, allowing visitors to leave comments and messages; it is this interaction that distinguishes blogs from static websites. Incorporating a blog into your business' marketing…
Voice capabilities are incredibly popular today. It seems like every home has an Amazon Echo powered by Alexa. Microsoft devices feature Cortana, and Apple devices are integrating more and more with Siri. Google Assistant increasingly powers Android devices and Google Home products. What does that mean for website owners, though? Until recently, it didn’t mean…
A blog is a must for business in the 21st Century. So today we’re going to give you a list of 9 of the 27 top tips to use to get the most out of your blog activity and ensure that it brings a real benefit your business. 1. Define - your business goals to ensure…
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