Social Media CRM and How It Empowers Your Brand

Social Media Customer Relationship Management and How It Empowers Your Brand

Social media has become much more than just a way for consumers to keep in touch with one another. Facebook, Twitter, and, to a lesser extent, other platforms have evolved to become vital tools for businesses to reach their audience. However, you cannot simply use ads to boost visibility and website traffic. There is much more that social media can...
How Your Audience Impacts Your Site Architecture

Your Audience and How They Impact Your Site’s Architecture

There’s a single mistake that the vast majority of companies make when they design their website. They assume that because the website belongs to the company, it is about their company. While your site might host your products or inform your audience about your services, it’s not actually about you. It’s about your customers or clients. Without them, your website...
Website Metrics: How To Fully Understand Them

Website Metrics: What You Need to Know about Understanding Them

You’ve heard the warning before. If you’re not tracking your website’s metrics, you cannot determine whether you’re succeeding in your mission. The challenge here has nothing to do with realising that those metrics are important, and everything to do with not understanding what those metrics actually mean, when it comes to your website and your online presence.   For instance, what does...
5 Ways to Effectively Measure Marketing Attribution & Why It Matters

5 Ways to Effectively Measure Marketing Attribution & Why It Matters

Marketing initiatives are complex and never perfect. Some elements will keep leads in the funnel and drive conversions, while others might cause them to fall out. And the only way you can know which of your marketing elements are effective is to Measure Marketing Attribution. Marketing attribution is a way of measuring the value of different steps in the customer journey...