5 Ways to Effectively Measure Marketing Attribution & Why It Matters

5 Ways to Effectively Measure Marketing Attribution & Why It Matters

Marketing initiatives are complex and never perfect. Some elements will keep leads in the funnel and drive conversions, while others might cause them to fall out. And the only way you can know which of your marketing elements are effective is to Measure Marketing Attribution. Marketing attribution is a way of measuring the value of different steps in the customer journey...