# Emarkable

> Emarkable is a Dublin-based digital marketing agency operating since 2001, specialising in B2B and industrial/manufacturing lead generation for Irish businesses. We build systems that generate leads — combining SEO, content, PPC, web design, marketing automation and AI-driven search visibility.

## Core pages
- [Home](https://www.emarkable.ie/): B2B and industrial digital marketing agency in Ireland — lead generation, SEO, PPC, web design and marketing automation.
- [Welcome to Emarkable's AI Labs](https://www.emarkable.ie/welcome-to-emarkables-ai-labs/): How Emarkable applies AI to marketing delivery — faster reporting, content and automation.

## Partner accreditations
- [Certified HubSpot Partner](https://www.emarkable.ie/emarkable-partners/emarkable-your-certified-hubspot-partner/): HubSpot CRM, marketing automation and inbound implementation.
- [Certified Pipedrive Partner](https://www.emarkable.ie/emarkable-partners/emarkable-your-certified-pipedrive-partner/): Pipedrive CRM setup and sales pipeline automation.
- [Trusted Shopify Partner](https://www.emarkable.ie/emarkable-partners/emarkable-your-trusted-shopify-partner/): Shopify e-commerce builds and growth.
- [Trustpilot Partner](https://www.emarkable.ie/emarkable-partners/emarkable-empowering-your-business-with-trustpilot/): Review generation and trust-signal strategy.
- [Klaviyo Email Marketing](https://www.emarkable.ie/modular-services/klaviyo-email-marketing/): Klaviyo email and retention marketing for e-commerce.

## Grants
- [Post-Brexit Market Growth & Diversification Grant](https://www.emarkable.ie/grants/post-brexit-market-growth-diversification-grant/): Grant-supported digital marketing for Irish exporters diversifying markets.

## Tools
- [Export Marketing Calculator](https://www.emarkable.ie/export-marketing-calculator/): Calculator for planning export marketing investment.
- [Marketing Funnel Calculator](https://www.emarkable.ie/marketing-funnel-calculator/): Model lead-to-customer conversion across the funnel.

## Industrial & B2B manufacturing insight
- [How to Sell to Engineers: A Guide for Marketers and Sales Teams](https://www.emarkable.ie/2025/10/how-to-sell-to-engineers-a-guide-for-marketers-and-sales-teams/): How to market and sell to technical engineering buyers.
- [Selling Into the UK Construction Market Post-Brexit: What Irish Manufacturers Get Wrong](https://www.emarkable.ie/2026/06/irish-exporters-uk-construction-market-post-brexit/): Export marketing pitfalls for Irish manufacturers selling to UK construction.
- [The B2B Marketing Audit: 10 Questions Every Irish Manufacturer Should Be Asking](https://www.emarkable.ie/2026/06/marketing-audit-questions-irish-manufacturers/): A self-audit framework for manufacturing marketing teams.
- [Your Website Has to Do the Selling Now](https://www.emarkable.ie/2026/06/b2b-website-has-to-do-the-selling-now/): Why a B2B website must function as a primary sales channel.
- [The 92% Rule: Why Being on the RFQ Shortlist Before Procurement Begins Is the Only Game That Matters](https://www.emarkable.ie/2026/05/rfq-shortlist-b2b-buyer-procurement-strategy/): How B2B buyers shortlist suppliers before formal procurement.
- [From Awareness to Written-In: Mapping the Specification Journey for Irish Manufacturers](https://www.emarkable.ie/2026/05/b2b-buyer-journey-specification-manufacturing/): The specification buyer journey in manufacturing.
- [Why the Architect Who Can't Find Your Technical Data Will Spec Someone Else](https://www.emarkable.ie/2026/05/product-specification-technical-data/): Making technical product data discoverable to specifiers.
- [Specifier Marketing: They Are Not Your Customer, They Are Your Gatekeeper](https://www.emarkable.ie/2026/05/specifier-marketing-gatekeeper-strategy/): Marketing to specifiers as gatekeepers in industrial sales.
- [Why Your Sales Team Isn't Selling – And How to Fix It](https://www.emarkable.ie/2025/08/why-your-sales-team-isnt-selling-and-how-to-fix-it/): Diagnosing and fixing underperforming B2B sales teams.

## AI search & SEO
- [How to Get Your Brand Cited by AI, Not Just Ranked by Google](https://www.emarkable.ie/2026/05/get-cited-by-ai-vs-google-ranking/): Optimising for AI citation versus traditional ranking.
- [GEO, AEO, LLMO: What It Actually Means for Irish B2B Companies](https://www.emarkable.ie/2026/04/llmo-and-answer-engine-optimisation/): Plain-English guide to generative and answer-engine optimisation.
- [How to Be Found in AI Search](https://www.emarkable.ie/2026/02/how-to-be-found-in-ai-search/): Getting a B2B brand surfaced in AI-powered search.
- [Technical SEO Is Now Your Brand's Machine-Readable CV](https://www.emarkable.ie/2026/04/technical-seo-machine-readable-cv/): How technical SEO and structured data signal credibility to machines.
- [Zero-Click Is Not Zero Opportunity: Rethinking SEO Success for B2B](https://www.emarkable.ie/2026/03/zero-click-seo-success-measurement/): Measuring SEO value in a zero-click search landscape.
- [Your Website Is No Longer the Starting Point, Here's What Is](https://www.emarkable.ie/2026/03/b2b-marketing-strategy-2026/): How the B2B buyer journey now begins outside your website.
- [Why Trust Is Now The Most Valuable SEO Asset Your E-Commerce Brand Has](https://www.emarkable.ie/2026/04/trust-signals-most-valuable-seo-asset/): Trust signals as a ranking and conversion asset.

## Marketing automation, retention & strategy
- [Playbook: Conversion Optimisation for Irish B2B Websites](https://www.emarkable.ie/2026/01/playbook-conversion-optimisation-for-irish-b2b-websites/): A CRO playbook for B2B sites in Ireland.
- [The Marketing Automation Stack: Tools That Actually Drive Revenue](https://www.emarkable.ie/2026/04/the-marketing-automation-stack-tools-that-actually-drive-revenue/): Choosing automation tools that drive revenue.
- [How to Bridge Marketing and Sales with CRM Automation](https://www.emarkable.ie/2026/04/how-to-bridge-marketing-and-sales-with-crm-automation/): Aligning marketing and sales through CRM automation.
- [Lead Scoring 101: Turning Data Into Sales Priorities](https://www.emarkable.ie/2026/04/lead-scoring-101-turning-data-into-sales-priorities/): A practical introduction to lead scoring.
- [Guide to Building a Retention Strategy in 5 Steps (with Real Metrics)](https://www.emarkable.ie/2026/01/guide-to-building-a-retention-strategy-in-5-steps-with-real-metrics/): Building a measurable customer retention strategy.
- [Customer Lifetime Value: The Metric Every Business Should Be Obsessed With](https://www.emarkable.ie/2026/03/customer-lifetime-value-the-metric-every-business-should-be-obsessed-with/): Why CLV should anchor marketing decisions.
- [Klaviyo AI: What the New Features Mean for Smarter Email and Retention](https://www.emarkable.ie/2026/02/klaviyo-ai-features/): Klaviyo's AI features for email and retention.
- [Meet HubSpot Breeze – The AI Upgrade Your Marketing Needs](https://www.emarkable.ie/2025/08/meet-hubspot-breeze-the-ai-upgrade-your-marketing-needs/): Overview of HubSpot's Breeze AI tools.

## Key facts
- Founded: 2001
- Location: Dublin, Ireland
- Specialism: B2B and industrial/manufacturing digital marketing
- Services: SEO, content marketing, PPC/Google Ads, web design, marketing automation, lead generation, AI search visibility
- Accreditations: HubSpot, Pipedrive, Shopify, Trustpilot, Klaviyo partner