What’s your Lead Generation Score?

Need more Leads? Need a higher lead to sale rate? Answer the questions below and we will come back to you with a lead generation score based on our algorithm.

Look forward to hearing from you.

							

Current Situation

Q1
Does your website traffic increase in most months?

Q2
Do you have a Digital Marketing Strategy?

Q3
Is your company using social media to build brand awareness, engagement and traffic?

Q4
Do you have a company Twitter account?

Q5
Do you have a company Facebook page?

Q6
Do you have a company LinkedIn page?

Q7
Do you monitor social media for mentions of your brand name, important keywords and competitors?

Q8
Do you have a content plan?

Q9
Do you have a blog?

Q10
How often do you post blog articles?

Q11
How many employees post blog articles to your blog?

Q12
Do you have an SEO Strategy?

Q13
How often do you perform keyword research?

Q14
How often do you analyse your websites pages to identify whether they’re optimised effectively?

Q15
Do you track your inbound links?

Q16
Do you put effort into improving your current inbound links?

Q17
Do you actively build inbound links to specific pages with specific keywords as anchor text?

Lead Generation

Q18
Do you generate a larger number of leads via your website in most months?

Q19
What percentage of your website visitors convert into a lead? (Typically: 0 – 7%)

Q20
How many offers (ebooks, whitepapers, webinars) do you have available on your website?

Q21
How many active landing pages do you have on your website?

Q22
Have you defined the profile/demographics/characteristics of an ideal lead?

Q23
How often do you build and launch new calls to action to drive traffic to your landing pages?

Q24
Do you generate inbound sales leads directly from organic search engine traffic?

Q25
Do you generate inbound sales leads directly from social media traffic?

Q26
Do you generate inbound sales leads directly from your blog traffic/readers?

Q27
Do you generate inbound sales leads directly from pay per click traffic?

Conversion

Q28
Do you convert a larger number of customers from your website leads in most months?

Q29
What percentage of your website leads convert into customers? (Typically: 0 – 25%)

Nurturing

Q30
How often do you build and launch new calls to action to drive traffic to your landing pages?

Q31
Do you segment your email marketing lists and send different messages to different segments?

Q32
Does your sales team connect with your leads via their social media profiles on Twitter, Linkedin & Facebook?

Q33
How many different lead nurturing campaigns do you have setup?

Measurement

Q34
Does your web analytics notify you/your sales team when a lead is visiting the website?

Q35
Does your website analytics track which pages your individual leads view?

Q36
Does your website analytics track the traffic source/marketing activity/campaign for each lead?

Q37
Do you have a lead target?

Q38
Do you analyse your results each month so you can continuously improve results?

Q39
Do you track your traffic sources?

Q40
Do you track which traffic sources convert into leads?

Q41
Do you track which leads convert into customers?

Q42
Do you track the traffic source/marketing campaign for each visitor, lead and sale?

Q43
Do you track your social media follower counts/reach on Twitter, Linkedin, Facebook, Youtube?

Q44
Do you track comments, inbound links and page views for each individual blog post you publish?

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