Lead Generation Calculator

What’s your Lead Generation Score?

Need more Leads? Need a higher lead to sale rate? Answer the questions below and we will come back to you with a lead generation score based on our algorithm. We will also make a series of recommendations on how you can improve this score. Look forward to hearing from you.





Your Name (required)

Your Website (required)

Your Email (required)

Current Situation

Does your website traffic increase in most months?
AlwaysUsuallySometimesRarelyNeverDon’t know

Do you have a Digital Marketing Strategy?
YesNoDon’t know

Is your company using social media to build brand awareness, engagement and traffic?
YesNoDon’t know

Do you have a company Twitter account?
YesNoDon’t know

Do you have a company Facebook page?
YesNoDon’t know

Do you have a company LinkedIn page?
YesNoDon’t know

Do you monitor social media for mentions of your brand name, important keywords and competitors?
YesNoDon’t know

Do you have a content plan?
YesNoDon’t know

Do you have a blog?
YesNoDon’t know

How often do you post blog articles?
DailyWeeklyMonthlyQuarterlyAnnually

How many employees post blog articles to your blog?
54321

Do you have an SEO Strategy?
YesNoDon’t know

How often do you perform keyword research?
AlwaysUsuallySometimesRarelyNeverDon’t know

How often do you analyse your websites pages to identify whether they’re optimised effectively?
AlwaysUsuallySometimesRarelyNeverDon’t know

Do you track your inbound links?
YesNoDon’t know

Do you put effort into improving your current inbound links?
YesNoDon’t know

Do you actively build inbound links to specific pages with specific keywords as anchor text?
YesNoDon’t know

Lead Generation

Do you generate a larger number of leads via your website in most months?
AlwaysUsuallySometimesRarelyNeverDon’t know

What percentage of your website visitors convert into a lead? (Typically: 0 – 7%)
1-2%3-4%5-6%7-10%10-15%

How many offers (ebooks, whitepapers, webinars) do you have available on your website?
1-23-45-67-1010-15

How many active landing pages do you have on your website?
1-23-45-67-1010-15

Have you defined the profile/demographics/characteristics of an ideal lead?
YesNoDon’t know

How often do you build and launch new calls to action to drive traffic to your landing pages?
DailyWeeklyMonthlyQuarterlyAnnually

Do you generate inbound sales leads directly from organic search engine traffic?
AlwaysUsuallySometimesRarelyNeverDon’t know

Do you generate inbound sales leads directly from social media traffic?
AlwaysUsuallySometimesRarelyNeverDon’t know

Do you generate inbound sales leads directly from your blog traffic/readers?
AlwaysUsuallySometimesRarelyNeverDon’t know

Do you generate inbound sales leads directly from pay per click traffic?
AlwaysUsuallySometimesRarelyNeverDon’t know

Conversion

Do you convert a larger number of customers from your website leads in most months?
AlwaysUsuallySometimesRarelyNeverDon’t know

What percentage of your website leads convert into customers? (Typically: 0 – 25%)
1-1011-2021-3031-4040+

Nurturing

How often do you send email marketing messages?
DailyWeeklyMonthlyQuarterlyAnnually

Do you segment your email marketing lists and send different messages to different segments?
AlwaysUsuallySometimesRarelyNeverDon’t know

Does your sales team connect with your leads via their social media profiles on Twitter, Linkedin & Facebook?
AlwaysUsuallySometimesRarelyNeverDon’t know

How many different lead nurturing campaigns do you have setup?
1-23-45-67-1010-15

Measurement

Does your web analytics notify you/your sales team when a lead is visiting the website?
AlwaysUsuallySometimesRarelyNeverDon’t know

Does your website analytics track which pages your individual leads view?
YesNoDon’t know

Does your website analytics track the traffic source/marketing activity/campaign for each lead?
YesNoDon’t know

Do you have a lead target?
1-1011-2021-3031-4040+

Do you analyse your results each month so you can continuously improve results?
AlwaysUsuallySometimesRarelyNeverDon’t know

Do you track your traffic sources?
YesNoDon’t know

Do you track which traffic sources convert into leads?
YesNoDon’t know

Do you track which leads convert into customers?
YesNoDon’t know

Do you track the traffic source/marketing campaign for each visitor, lead and sale?
YesNoDon’t know

Do you track your social media follower counts/reach on Twitter, Linkedin, Facebook, Youtube?
YesNoDon’t know

Do you track comments, inbound links and page views for each individual blog post you publish?
YesNoDon’t know